Rascasse Audience Intelligence

USA Hockey Audience in United States

A data profile of the people who buy, follow and care about USA Hockey in United States — modelled from more than twelve digital signal sources. USA Hockey has an estimated audience of 4,753,789 people in United States.

#28among NGO / Political Party in United States#599in Sports

The average USA Hockey fan in United States is 34.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Montreal Canadiens, Calgary Flames, Ottawa Senators, with strongest over-indexing on Montreal Canadiens (45.42× the country average).

Demographically, the USA Hockey audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USA Hockey fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Montreal Canadiens.

Category: Sports · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USA Hockey profile in United States.

Audience size
4.8M
in United States
Gender
33.8%♀
66.2% male
Age
34.6
average years
Country rank
#6987
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USA Hockey fans

33.8% are female, 66.2% are male, average age 34.6.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for USA Hockey audience in United States
MetricValue
Female33.8%
Male66.2%
Average age34.6
Estimated audience size4,753,789
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the USA Hockey audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

76.8%

of the worldwide USA Hockey audience comes from United States.

Worldwide audience distribution share by country for USA Hockey
CountryShare
United States76.8%
Canada15.4%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USA Hockey audience in United States is strongest.

Fig. 05

Top regions by affinity

USA Hockey fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K2.52×
02Minnesota~200K2.33×
03Michigan~200K1.85×
04Massachusetts~200K1.71×
05Wisconsin~100K1.67×
06Vermont~10K1.65×
07New Hampshire~30K1.62×
08Pennsylvania~200K1.45×
09Rhode Island~20K1.45×
10Maine~20K1.42×
11Montana~20K1.39×
12South Dakota~20K1.37×
13Colorado~100K1.31×
14Connecticut~60K1.31×
15Iowa~40K1.15×
16Nebraska~30K1.15×
17Illinois~200K1.13×
18Alaska~10K1.12×
19Utah~50K1.10×
20New York~300K1.04×
21New Jersey~100K1.03×
22Missouri~80K1.00×
23Ohio~100K0.98×
24Idaho~20K0.94×
25Indiana~80K0.93×
26Washington, District of Columbia~10K0.93×
27West Virginia~20K0.88×
28Delaware~10K0.83×
29Kansas~30K0.81×
30Florida~300K0.79×
31North Carolina~100K0.76×
32Virginia~90K0.75×
33South Carolina~50K0.75×
34Tennessee~70K0.73×
35Nevada~30K0.72×
36Arizona~70K0.71×
37Maryland~60K0.71×
38Kentucky~40K0.61×
39Washington~60K0.60×
40Oklahoma~30K0.54×
41New Mexico~10K0.52×
42Texas~200K0.50×
43Georgia~70K0.50×
44Alabama~30K0.49×
45Oregon~30K0.47×
46California~200K0.45×
47Arkansas~20K0.44×
48Hawaii~9K0.44×
49Louisiana~30K0.42×
50Mississippi~20K0.39×
Fig. 06

Affinity by region

Affinity by region — USA Hockey, United States
0.39×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USA Hockey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USA Hockey audience
#·InterestCategoryAffinity×
01Calgary FlamesSports73.89×
02Montreal CanadiensSports45.42×
03Ottawa SenatorsSports44.16×
04Social responsibilityBusiness & Career31.32×
05New Jersey DevilsSports21.94×
06Edmonton OilersSports20.73×
07New York RangersSports20.41×
08Buffalo SabresSports20.12×
09Florida PanthersSports20.12×
10Columbus Blue JacketsSports19.34×
11New York IslandersSports19.31×
12Washington CapitalsSports18.88×
13Los Angeles KingsSports17.17×
14Dallas StarsSports16.19×
15San Jose SharksSports15.38×
16Colorado AvalancheSports15.33×
17Detroit Red WingsSports13.72×
18Rick and MortyMovies & TV9.87×
19Ice skatingSports9.73×
20VehiclesCars & Mobility2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USA Hockey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USA Hockey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.03×
TraditionCONSERVATISM2.01×
Risk AppetiteTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USA Hockey audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USA Hockey have in United States?

USA Hockey has an estimated audience of 4,753,789 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of USA Hockey fans?

33.8% of USA Hockey fans are female, 66.2% are male, with an average age of 34.6 years.

03

Which brands do USA Hockey fans like most?

USA Hockey fans show strongest brand affinity for Montreal Canadiens (45.42×), Calgary Flames (73.89×), and Ottawa Senators (44.16×) over the country average.

04

Where do USA Hockey fans live in United States?

USA Hockey fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do USA Hockey fans also like?

Beyond USA Hockey itself, the audience over-indexes on Calgary Flames (73.89×), Ottawa Senators (44.16×), Buffalo Sabres (20.12×), and New York Rangers (20.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See USA Hockey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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