USA Hockey Audience in United States

USA Hockey logo

USA Hockey has an estimated audience of 4,752,803 people in United States. 33.8% are female, 66.2% are male, average age 34.6. Top regions: New York, Michigan, Florida. Top brand affinities: Minnesota, Alaska, Nebraska, Sinaloa, Rajasthan.

The average USA Hockey fan in United States is 34.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Michigan, Florida. Top brand affinities include Minnesota, Alaska, Nebraska, with strongest over-indexing on Minnesota (15.75× the country average). Demographically, the USA Hockey audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party

Demographics of USA Hockey fans

Demographic split for USA Hockey audience in United States
MetricValue
Female33.8%
Male66.2%
Average age34.6
Estimated audience size4,752,803

Audience persona

The typical USA Hockey fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for USA Hockey in United States
RegionReachAffinity
New York300,9161.13×
Michigan276,2182.22×
Florida247,9260.77×
California240,9330.46×
Texas230,6750.56×
Pennsylvania216,8701.36×
Illinois184,9361.17×
Massachusetts177,9971.9×
Ohio161,7451.1×
New Jersey131,2281.09×
Wisconsin124,4251.74×
North Carolina108,0730.76×
Minnesota102,8991.51×
Colorado100,5681.34×
Virginia98,3740.85×
Indiana89,5011.03×
Georgia78,4150.54×
Tennessee74,5780.78×
Washington67,3170.71×
Connecticut66,8731.4×
Maryland58,5870.72×
South Carolina50,3080.7×
Iowa48,5611.24×
Utah45,4021.07×
Kentucky43,3040.73×
Nevada33,4500.73×
New Hampshire31,2821.67×
Kansas31,1980.83×
Oklahoma29,3080.56×
Nebraska29,1491.22×
Louisiana28,3320.46×
North Dakota27,3172.8×
Maine25,7081.51×
Oregon23,8140.44×
Idaho23,0930.97×
Missouri21,9600.29×
Montana19,4111.47×
West Virginia19,2270.87×
Arkansas18,8990.48×
Rhode Island18,8841.25×
Mississippi17,7420.45×
Arizona16,1870.17×
South Dakota15,7311.43×
Vermont13,5901.63×
Alaska12,1721.2×
New Mexico11,1860.47×
Delaware9,9480.76×
Wyoming9,8281.39×
Washington, District of Columbia9,3750.66×
Hawaii7,2170.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USA Hockey audience
BrandAffinityCategory
Minnesota15.75×Travel & Leisure
Alaska11.86×Travel & Leisure
Nebraska14.66×Travel & Leisure
Sinaloa17.15×Travel & Leisure
Rajasthan64.53×Travel & Leisure
Google Analytics19.03×Internet & Social Media
Pro-Ject15.7×Music & Radio
Justice10.59×Politics & Society
Kerala20.7×Travel & Leisure
Sailor14.34×Travel & Leisure
Jonathan Davis16.88×Music & Radio
Google Wallet11.13×Technology & Electronics
Product design2.68×Business & Career
Laguna (province)14.15×
UK garage7×Music & Radio
Tuscany8.84×Travel & Leisure
Food quality16.7×Food & Beverages
John Key26.69×Politics & Society
Urban Outfitters2.08×Shopping
Golden Gate35.75×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USA Hockey audience
TraitClusterScore
PatriotismCONSERVATISM1.38
Sports ActivityPOWER1.36
LGBTQ+ IdentityOPEN1.34
TraditionCONSERVATISM1.24
SustainabilityBALANCE1.23
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for USA Hockey
CountryShare
United States75.9%
Canada15.2%
United Kingdom2.6%

See USA Hockey audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does USA Hockey have in United States?

USA Hockey has an estimated audience of 4,752,803 people in United States, concentrated in New York and Michigan.

What is the gender split and age of USA Hockey fans?

33.8% of USA Hockey fans are female, 66.2% are male, with an average age of 34.6 years.

Which brands do USA Hockey fans like most?

USA Hockey fans show strongest brand affinity for Minnesota (15.75×), Alaska (11.86×), and Nebraska (14.66×) over the country average.

Where do USA Hockey fans live in United States?

USA Hockey fans in United States are most concentrated in New York (reach 300,916), Michigan (reach 276,218), and Florida (reach 247,926). These three regions account for the largest share of the active audience.

What other brands do USA Hockey fans also like?

Beyond USA Hockey itself, the audience over-indexes on Alaska (11.86×), Nebraska (14.66×), Sinaloa (17.15×), and Rajasthan (64.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.