Rascasse Audience Intelligence

Social responsibility Audience in United States

A data profile of the people who buy, follow and care about Social responsibility in United States — modelled from more than twelve digital signal sources. Social responsibility has an estimated audience of 1,597,483 people in United States.

#7072among Topic in United States#1202in Business & Career

The average Social responsibility fan in United States is 40.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include USA Hockey, Macy's, Socialite, with strongest over-indexing on USA Hockey (31.32× the country average).

Demographically, the Social responsibility audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social responsibility fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for USA Hockey.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social responsibility profile in United States.

Audience size
1.6M
in United States
Gender
61.6%♀
38.4% male
Age
40.9
average years
Country rank
#16936
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social responsibility fans

61.6% are female, 38.4% are male, average age 40.9.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Social responsibility audience in United States
MetricValue
Female61.6%
Male38.4%
Average age40.9
Estimated audience size1,597,483
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Social responsibility audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Social responsibility audience comes from United States.

Worldwide audience distribution share by country for Social responsibility
CountryShare
United States41.7%
Ukraine17.1%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social responsibility audience in United States is strongest.

Fig. 05

Top regions by affinity

Social responsibility fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~90K1.82×
02Indiana~50K1.72×
03Texas~200K1.59×
04Nebraska~10K1.23×
05Missouri~30K1.22×
06South Carolina~30K1.21×
07Maryland~30K1.20×
08Kentucky~20K1.13×
09Kansas~10K1.11×
10Iowa~10K1.09×
11Alaska~4K1.06×
12Georgia~50K1.05×
13North Dakota~3K1.05×
14Pennsylvania~60K1.04×
15Illinois~60K1.04×
16Washington, District of Columbia~5K1.04×
17South Dakota~4K1.03×
18Wisconsin~20K1.02×
19New York~90K1.01×
20Michigan~40K1.01×
21Delaware~4K0.99×
22Virginia~40K0.98×
23New Hampshire~6K0.98×
24Rhode Island~5K0.98×
25Vermont~3K0.98×
26New Jersey~40K0.97×
27Massachusetts~30K0.97×
28Alabama~20K0.97×
29Louisiana~20K0.96×
30Connecticut~20K0.96×
31Mississippi~10K0.95×
32Hawaii~7K0.95×
33Colorado~20K0.94×
34Arkansas~10K0.94×
35New Mexico~8K0.94×
36Maine~5K0.94×
37California~200K0.93×
38West Virginia~7K0.93×
39Montana~4K0.93×
40Florida~100K0.91×
41Ohio~40K0.91×
42Oregon~20K0.91×
43Washington~30K0.89×
44Oklahoma~20K0.89×
45Tennessee~30K0.88×
46Minnesota~20K0.88×
47Arizona~30K0.86×
48Idaho~7K0.86×
49Nevada~10K0.82×
50Utah~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Social responsibility, United States
0.82×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social responsibility audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social responsibility audience
#·InterestCategoryAffinity×
01SocialitePolitics & Society31.39×
02USA HockeySports31.32×
03Game InformerGames19.63×
04Environmental protectionPolitics & Society15.33×
05Lonely PlanetTravel & Leisure13.24×
06Metropolitan areaTravel & Leisure9.80×
07CoachFashion & Accessoires9.46×
08Fantasy sportSports8.80×
09Fox SportsMovies & TV7.97×
10Sustainable livingHome & Garden7.09×
11Macy'sShopping6.81×
12J.CrewFashion & Accessoires4.95×
13Bloomingdale'sShopping4.81×
14Sports equipmentSports4.02×
15GenderPolitics & Society3.68×
16MarshallsFashion & Accessoires3.44×
17IndividualPolitics & Society3.23×
18Men's clothingFashion & Accessoires3.10×
19Google MapsInternet & Social Media3.07×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social responsibility audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social responsibility audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.78×
Early Adopter MentalityPOWER2.69×
Design AffinityPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social responsibility audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
SpiritualityBALANCE0.87×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social responsibility have in United States?

Social responsibility has an estimated audience of 1,597,483 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Social responsibility fans?

61.6% of Social responsibility fans are female, 38.4% are male, with an average age of 40.9 years.

03

Which brands do Social responsibility fans like most?

Social responsibility fans show strongest brand affinity for USA Hockey (31.32×), Macy's (6.81×), and Socialite (31.39×) over the country average.

04

Where do Social responsibility fans live in United States?

Social responsibility fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Social responsibility fans also like?

Beyond Social responsibility itself, the audience over-indexes on Macy's (6.81×), Socialite (31.39×), Coach (9.46×), and Fox Sports (7.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Social responsibility audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social responsibility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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