Social responsibility Audience in United States

Social responsibility logo

Social responsibility has an estimated audience of 1,597,483 people in United States. 61.6% are female, 38.4% are male, average age 40.9. Top regions: Texas, California, Florida. Top brand affinities: USA Hockey, Macy's, Socialite, Coach, Fox Sports.

The average Social responsibility fan in United States is 40.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include USA Hockey, Macy's, Socialite, with strongest over-indexing on USA Hockey (31.32× the country average). Demographically, the Social responsibility audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Social responsibility fans

Demographic split for Social responsibility audience in United States
MetricValue
Female61.6%
Male38.4%
Average age40.9
Estimated audience size1,597,483

Audience persona

The typical Social responsibility fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for USA Hockey.

Top regions in United States

Top regions ranked by reach for Social responsibility in United States
RegionReachAffinity
Texas222,8061.62×
California181,7771.03×
Florida112,6741.04×
New York109,1701.22×
North Carolina68,7441.43×
Illinois59,4271.12×
Pennsylvania56,3011.05×
Georgia55,4451.13×
Ohio48,5830.99×
Michigan44,0611.05×
Virginia40,5081.04×
New Jersey40,3630.99×
Indiana36,5921.25×
Maryland35,4431.29×
Massachusetts31,9431.01×
Washington31,3290.98×
Arizona30,8300.95×
South Carolina29,3171.22×
Tennessee28,7560.9×
Missouri25,674
Colorado25,200
Wisconsin22,4270.93×
Minnesota20,8020.91×
Alabama20,0550.9×
Kentucky19,6730.98×
Louisiana19,3690.94×
Oregon17,7150.97×
Connecticut15,953
Oklahoma14,8860.84×
Iowa14,8841.13×
Kansas14,1851.13×
Mississippi11,7490.89×
Arkansas10,6550.81×
Utah10,4700.73×
Nevada9,7000.63×
Nebraska8,9671.12×
New Mexico7,6230.95×
Hawaii6,4170.93×
New Hampshire6,3271.01×
Washington, District of Columbia5,9251.23×
Maine5,4630.95×
West Virginia5,0520.68×
Idaho5,0380.63×
Rhode Island4,5020.89×
Alaska4,2351.24×
Delaware3,8870.88×
North Dakota3,5481.08×
South Dakota3,4700.94×
Montana2,8130.63×
Vermont2,5300.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social responsibility audience
BrandAffinityCategory
USA Hockey31.32×Sports
Macy's6.81×Shopping
Socialite31.39×Politics & Society
Coach9.46×Fashion & Accessoires
Fox Sports7.97×Movies & TV
Environmental protection15.33×Politics & Society
Lonely Planet13.24×Travel & Leisure
J.Crew4.95×Fashion & Accessoires
Sustainable living7.09×Home & Garden
Marshalls3.44×Fashion & Accessoires
Google Maps3.07×Internet & Social Media
Fantasy sport8.8×Sports
Sports equipment4.02×Sports
Metropolitan area9.8×Travel & Leisure
Game Informer19.63×Games
Food and drink1.7×Food & Beverages
Men's clothing3.1×Fashion & Accessoires
Individual3.23×Politics & Society
Gender3.68×Politics & Society
PacSun5.69×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social responsibility audience
TraitClusterScore
Luxury OrientationPREMIUM2.81
LGBTQ+ IdentityOPEN2.53
Design AffinityPREMIUM2.18
Early Adopter MentalityPOWER2.07
SustainabilityBALANCE2.02
Sports ActivityPOWER1.93

Worldwide distribution

Worldwide audience distribution share by country for Social responsibility
CountryShare
United States41.7%
Ukraine17.1%
Brazil4.5%

See Social responsibility audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Social responsibility have in United States?

Social responsibility has an estimated audience of 1,597,483 people in United States, concentrated in Texas and California.

What is the gender split and age of Social responsibility fans?

61.6% of Social responsibility fans are female, 38.4% are male, with an average age of 40.9 years.

Which brands do Social responsibility fans like most?

Social responsibility fans show strongest brand affinity for USA Hockey (31.32×), Macy's (6.81×), and Socialite (31.39×) over the country average.

Where do Social responsibility fans live in United States?

Social responsibility fans in United States are most concentrated in Texas (reach 222,806), California (reach 181,777), and Florida (reach 112,674). These three regions account for the largest share of the active audience.

What other brands do Social responsibility fans also like?

Beyond Social responsibility itself, the audience over-indexes on Macy's (6.81×), Socialite (31.39×), Coach (9.46×), and Fox Sports (7.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social responsibility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.