Social responsibility Audience in United States

Social responsibility has an estimated audience of 1,597,483 people in United States. 61.6% are female, 38.4% are male, average age 40.9. Top regions: Texas, California, Florida. Top brand affinities: USA Hockey, Macy's, Socialite, Coach, Fox Sports.
The average Social responsibility fan in United States is 40.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include USA Hockey, Macy's, Socialite, with strongest over-indexing on USA Hockey (31.32× the country average). Demographically, the Social responsibility audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Social responsibility fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 40.9 |
| Estimated audience size | 1,597,483 |
Audience persona
The typical Social responsibility fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for USA Hockey.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 222,806 | 1.62× |
| California | 181,777 | 1.03× |
| Florida | 112,674 | 1.04× |
| New York | 109,170 | 1.22× |
| North Carolina | 68,744 | 1.43× |
| Illinois | 59,427 | 1.12× |
| Pennsylvania | 56,301 | 1.05× |
| Georgia | 55,445 | 1.13× |
| Ohio | 48,583 | 0.99× |
| Michigan | 44,061 | 1.05× |
| Virginia | 40,508 | 1.04× |
| New Jersey | 40,363 | 0.99× |
| Indiana | 36,592 | 1.25× |
| Maryland | 35,443 | 1.29× |
| Massachusetts | 31,943 | 1.01× |
| Washington | 31,329 | 0.98× |
| Arizona | 30,830 | 0.95× |
| South Carolina | 29,317 | 1.22× |
| Tennessee | 28,756 | 0.9× |
| Missouri | 25,674 | 1× |
| Colorado | 25,200 | 1× |
| Wisconsin | 22,427 | 0.93× |
| Minnesota | 20,802 | 0.91× |
| Alabama | 20,055 | 0.9× |
| Kentucky | 19,673 | 0.98× |
| Louisiana | 19,369 | 0.94× |
| Oregon | 17,715 | 0.97× |
| Connecticut | 15,953 | 1× |
| Oklahoma | 14,886 | 0.84× |
| Iowa | 14,884 | 1.13× |
| Kansas | 14,185 | 1.13× |
| Mississippi | 11,749 | 0.89× |
| Arkansas | 10,655 | 0.81× |
| Utah | 10,470 | 0.73× |
| Nevada | 9,700 | 0.63× |
| Nebraska | 8,967 | 1.12× |
| New Mexico | 7,623 | 0.95× |
| Hawaii | 6,417 | 0.93× |
| New Hampshire | 6,327 | 1.01× |
| Washington, District of Columbia | 5,925 | 1.23× |
| Maine | 5,463 | 0.95× |
| West Virginia | 5,052 | 0.68× |
| Idaho | 5,038 | 0.63× |
| Rhode Island | 4,502 | 0.89× |
| Alaska | 4,235 | 1.24× |
| Delaware | 3,887 | 0.88× |
| North Dakota | 3,548 | 1.08× |
| South Dakota | 3,470 | 0.94× |
| Montana | 2,813 | 0.63× |
| Vermont | 2,530 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| USA Hockey | 31.32× | Sports |
| Macy's | 6.81× | Shopping |
| Socialite | 31.39× | Politics & Society |
| Coach | 9.46× | Fashion & Accessoires |
| Fox Sports | 7.97× | Movies & TV |
| Environmental protection | 15.33× | Politics & Society |
| Lonely Planet | 13.24× | Travel & Leisure |
| J.Crew | 4.95× | Fashion & Accessoires |
| Sustainable living | 7.09× | Home & Garden |
| Marshalls | 3.44× | Fashion & Accessoires |
| Google Maps | 3.07× | Internet & Social Media |
| Fantasy sport | 8.8× | Sports |
| Sports equipment | 4.02× | Sports |
| Metropolitan area | 9.8× | Travel & Leisure |
| Game Informer | 19.63× | Games |
| Food and drink | 1.7× | Food & Beverages |
| Men's clothing | 3.1× | Fashion & Accessoires |
| Individual | 3.23× | Politics & Society |
| Gender | 3.68× | Politics & Society |
| PacSun | 5.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.81 |
| LGBTQ+ Identity | OPEN | 2.53 |
| Design Affinity | PREMIUM | 2.18 |
| Early Adopter Mentality | POWER | 2.07 |
| Sustainability | BALANCE | 2.02 |
| Sports Activity | POWER | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Ukraine | 17.1% |
| Brazil | 4.5% |
See Social responsibility audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Social responsibility have in United States?
Social responsibility has an estimated audience of 1,597,483 people in United States, concentrated in Texas and California.
What is the gender split and age of Social responsibility fans?
61.6% of Social responsibility fans are female, 38.4% are male, with an average age of 40.9 years.
Which brands do Social responsibility fans like most?
Social responsibility fans show strongest brand affinity for USA Hockey (31.32×), Macy's (6.81×), and Socialite (31.39×) over the country average.
Where do Social responsibility fans live in United States?
Social responsibility fans in United States are most concentrated in Texas (reach 222,806), California (reach 181,777), and Florida (reach 112,674). These three regions account for the largest share of the active audience.
What other brands do Social responsibility fans also like?
Beyond Social responsibility itself, the audience over-indexes on Macy's (6.81×), Socialite (31.39×), Coach (9.46×), and Fox Sports (7.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Social responsibility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.