Socialite Audience in United States
Socialite has an estimated audience of 2,330,223 people in United States. 72.3% are female, 27.7% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Hebe, Home equity, Product design, Mothercare, Bank account.
The average Socialite fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hebe, Home equity, Product design, with strongest over-indexing on Hebe (13.02× the country average). Demographically, the Socialite audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Socialite fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 41.8 |
| Estimated audience size | 2,330,223 |
Audience persona
The typical Socialite fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 355,920 | 1.39× |
| Texas | 205,037 | 1.02× |
| New York | 170,553 | 1.31× |
| Florida | 154,666 | 0.98× |
| Illinois | 82,686 | 1.07× |
| Georgia | 80,784 | 1.13× |
| Pennsylvania | 80,611 | 1.03× |
| North Carolina | 80,265 | 1.14× |
| Ohio | 75,062 | 1.05× |
| Massachusetts | 72,369 | 1.58× |
| New Jersey | 71,356 | 1.2× |
| Michigan | 64,473 | 1.06× |
| Virginia | 64,314 | 1.13× |
| Washington | 51,575 | 1.1× |
| Maryland | 46,948 | 1.17× |
| Arizona | 45,307 | 0.95× |
| Tennessee | 44,768 | 0.96× |
| South Carolina | 43,747 | 1.25× |
| Indiana | 40,381 | 0.95× |
| Missouri | 34,195 | 0.91× |
| Colorado | 34,184 | 0.93× |
| Minnesota | 32,364 | 0.97× |
| Louisiana | 29,562 | 0.98× |
| Connecticut | 29,427 | 1.26× |
| Wisconsin | 29,426 | 0.84× |
| Alabama | 29,423 | 0.9× |
| Oregon | 27,849 | 1.04× |
| Kentucky | 26,023 | 0.89× |
| Oklahoma | 22,998 | 0.89× |
| Nevada | 21,959 | 0.97× |
| Iowa | 21,199 | 1.1× |
| Utah | 20,472 | 0.98× |
| Kansas | 16,674 | 0.91× |
| Arkansas | 16,132 | 0.84× |
| Mississippi | 16,113 | 0.84× |
| Hawaii | 12,945 | 1.29× |
| Nebraska | 9,540 | 0.82× |
| Washington, District of Columbia | 9,124 | 1.3× |
| New Mexico | 8,982 | 0.77× |
| Idaho | 8,969 | 0.77× |
| West Virginia | 8,446 | 0.78× |
| New Hampshire | 8,351 | 0.91× |
| Rhode Island | 7,560 | 1.02× |
| Maine | 7,051 | 0.84× |
| South Dakota | 6,345 | 1.18× |
| Delaware | 6,093 | 0.95× |
| Montana | 4,592 | 0.71× |
| Alaska | 4,214 | 0.85× |
| North Dakota | 3,530 | 0.74× |
| Vermont | 3,305 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 13.02× | Home & Garden |
| Home equity | 2.15× | Home & Garden |
| Product design | 2.09× | Business & Career |
| Mothercare | 3.32× | Kids & Family |
| Bank account | 2.32× | Business & Career |
| Jingoism | 2.02× | Politics & Society |
| Nebraska Cornhuskers football | 3.21× | Sports |
| Natural rubber | 1.81× | Cars & Mobility |
| Jesse Plemons | 2.99× | Movies & TV |
| Jaws | 4.34× | Movies & TV |
| Cachorro | 3.38× | Pets & Animals |
| JDSU | 1.72× | Business & Career |
| Urban horticulture | 1.98× | Home & Garden |
| Nipsey Hussle | 3.11× | Music & Radio |
| Janitor | 3.24× | Home & Garden |
| Euchre | 6.45× | Games |
| Glossier | 2.61× | Beauty & Wellness |
| Stamp collecting | 2.31× | Home & Garden |
| JC Whitney | 7.88× | Shopping |
| Cleveland Clinic | 2.65× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.77 |
| Design Affinity | PREMIUM | 1.66 |
| Indulgence | JOY | 1.48 |
| Creativity | OPEN | 1.35 |
| Travelling | THRILL | 1.35 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| Italy | 10.9% |
| United Kingdom | 6.2% |
See Socialite audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Socialite have in United States?
Socialite has an estimated audience of 2,330,223 people in United States, concentrated in California and Texas.
What is the gender split and age of Socialite fans?
72.3% of Socialite fans are female, 27.7% are male, with an average age of 41.8 years.
Which brands do Socialite fans like most?
Socialite fans show strongest brand affinity for Hebe (13.02×), Home equity (2.15×), and Product design (2.09×) over the country average.
Where do Socialite fans live in United States?
Socialite fans in United States are most concentrated in California (reach 355,920), Texas (reach 205,037), and New York (reach 170,553). These three regions account for the largest share of the active audience.
What other brands do Socialite fans also like?
Beyond Socialite itself, the audience over-indexes on Home equity (2.15×), Product design (2.09×), Mothercare (3.32×), and Bank account (2.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Socialite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.