Rascasse Audience Intelligence

Socialite Audience in United States

A data profile of the people who buy, follow and care about Socialite in United States — modelled from more than twelve digital signal sources. Socialite has an estimated audience of 2,330,223 people in United States.

#5832among Topic in United States#809in Politics & Society

The average Socialite fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Social responsibility, Beanie Babies, Robert Redford, with strongest over-indexing on Social responsibility (31.39× the country average).

Demographically, the Socialite audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Socialite fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Social responsibility.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Socialite profile in United States.

Audience size
2.3M
in United States
Gender
72.3%♀
27.7% male
Age
41.8
average years
Country rank
#12599
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Socialite fans

72.3% are female, 27.7% are male, average age 41.8.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Socialite audience in United States
MetricValue
Female72.3%
Male27.7%
Average age41.8
Estimated audience size2,330,223
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Socialite audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Socialite audience comes from United States.

Worldwide audience distribution share by country for Socialite
CountryShare
United States43.9%
Italy10.9%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Socialite audience in United States is strongest.

Fig. 05

Top regions by affinity

Socialite fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K1.55×
02California~400K1.38×
03South Carolina~50K1.31×
04New York~200K1.22×
05Connecticut~30K1.19×
06Maryland~50K1.17×
07Washington, District of Columbia~8K1.14×
08New Jersey~70K1.13×
09Virginia~60K1.10×
10Georgia~80K1.08×
11Washington~50K1.06×
12Hawaii~10K1.06×
13South Dakota~6K1.06×
14Iowa~20K1.05×
15Illinois~80K1.04×
16North Carolina~70K1.04×
17Ohio~70K1.03×
18Rhode Island~8K1.03×
19Oregon~30K1.02×
20Nevada~20K1.02×
21Minnesota~30K1.01×
22Louisiana~30K1.01×
23Pennsylvania~80K1.00×
24Michigan~60K1.00×
25Maine~8K0.99×
26Texas~200K0.98×
27New Hampshire~9K0.98×
28Alaska~5K0.98×
29Florida~200K0.97×
30Vermont~4K0.96×
31Tennessee~40K0.95×
32Indiana~40K0.95×
33Oklahoma~20K0.95×
34Montana~6K0.95×
35Delaware~6K0.95×
36Missouri~40K0.94×
37Utah~20K0.94×
38Kansas~20K0.94×
39North Dakota~5K0.94×
40Arizona~40K0.93×
41Alabama~30K0.93×
42Kentucky~30K0.93×
43Nebraska~10K0.93×
44Mississippi~20K0.91×
45Idaho~10K0.91×
46West Virginia~10K0.91×
47Colorado~30K0.90×
48Arkansas~20K0.90×
49Wisconsin~30K0.89×
50New Mexico~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Socialite, United States
0.89×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Socialite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Socialite audience
#·InterestCategoryAffinity×
01Social responsibilityBusiness & Career31.39×
02Beanie BabiesMovies & TV23.02×
03UEFA European ChampionshipSports17.68×
04Lilly PulitzerFashion & Accessoires7.89×
05Cameron DiazMovies & TV6.89×
06Paris HiltonFashion & Accessoires6.52×
07Robert RedfordMovies & TV5.08×
08Diaper bagKids & Family3.81×
09NightlifeArts & Culture3.07×
10Tory BurchFashion & Accessoires3.05×
11Nordstrom rackFashion & Accessoires2.82×
12Planet FitnessSports2.78×
13MetaphysicsBusiness & Career2.48×
14GeneticsKids & Family2.38×
15ULTA BeautyBeauty & Wellness2.36×
16Trader Joe'sShopping2.20×
17NordstromShopping2.10×
18Target CorporationShopping1.77×
19IKEAHome & Garden1.75×
20Hobby LobbyHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Socialite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Socialite audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.53×
TravellingTHRILL1.45×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Socialite audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
TraditionCONSERVATISM0.86×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Socialite have in United States?

Socialite has an estimated audience of 2,330,223 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Socialite fans?

72.3% of Socialite fans are female, 27.7% are male, with an average age of 41.8 years.

03

Which brands do Socialite fans like most?

Socialite fans show strongest brand affinity for Social responsibility (31.39×), Beanie Babies (23.02×), and Robert Redford (5.08×) over the country average.

04

Where do Socialite fans live in United States?

Socialite fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Socialite fans also like?

Beyond Socialite itself, the audience over-indexes on Beanie Babies (23.02×), Robert Redford (5.08×), Planet Fitness (2.78×), and UEFA European Championship (17.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Socialite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Socialite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →