Rascasse Audience Intelligence

Beanie Babies Audience in United States

A data profile of the people who buy, follow and care about Beanie Babies in United States — modelled from more than twelve digital signal sources. Beanie Babies has an estimated audience of 1,064,508 people in United States.

#119among Fictional Character in United States#4090in Movies & TV

The average Beanie Babies fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Professional network service, Alicia Vikander, Bechtel, with strongest over-indexing on Professional network service (43.67× the country average).

Demographically, the Beanie Babies audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beanie Babies fan in United States is more female, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Professional network service.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beanie Babies profile in United States.

Audience size
1.1M
in United States
Gender
73.6%♀
26.4% male
Age
40.6
average years
Country rank
#22732
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beanie Babies fans

73.6% are female, 26.4% are male, average age 40.6.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Beanie Babies audience in United States
MetricValue
Female73.6%
Male26.4%
Average age40.6
Estimated audience size1,064,508
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Beanie Babies audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4920%
50+24%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Beanie Babies audience comes from United States.

Worldwide audience distribution share by country for Beanie Babies
CountryShare
United States34.9%
China9.1%
Australia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beanie Babies audience in United States is strongest.

Fig. 05

Top regions by affinity

Beanie Babies fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.28×
02Texas~100K1.18×
03Oklahoma~10K1.18×
04Arizona~20K1.13×
05Hawaii~5K1.13×
06Illinois~40K1.12×
07Kentucky~10K1.12×
08Utah~10K1.12×
09Indiana~20K1.10×
10Arkansas~10K1.09×
11North Dakota~2K1.09×
12Washington~20K1.08×
13Nebraska~6K1.08×
14Nevada~10K1.06×
15Idaho~6K1.06×
16West Virginia~5K1.06×
17Alaska~2K1.06×
18Kansas~9K1.05×
19Oregon~10K1.04×
20Connecticut~10K1.04×
21Iowa~9K1.03×
22New Mexico~6K1.03×
23North Carolina~30K1.01×
24Missouri~20K1.01×
25Colorado~20K1.01×
26Pennsylvania~40K0.99×
27Michigan~30K0.99×
28Ohio~30K0.98×
29Virginia~30K0.97×
30Massachusetts~20K0.97×
31Wisconsin~20K0.97×
32Alabama~10K0.97×
33Minnesota~10K0.96×
34New Hampshire~4K0.96×
35Georgia~30K0.95×
36Tennessee~20K0.95×
37New Jersey~30K0.94×
38Montana~3K0.94×
39South Dakota~2K0.94×
40Delaware~3K0.91×
41South Carolina~10K0.90×
42Maine~3K0.90×
43New York~50K0.89×
44Louisiana~10K0.89×
45Mississippi~8K0.88×
46Rhode Island~3K0.88×
47Florida~60K0.86×
48Maryland~20K0.85×
49Vermont~2K0.84×
50Washington, District of Columbia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Beanie Babies, United States
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beanie Babies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beanie Babies audience
#·InterestCategoryAffinity×
01BechtelBusiness & Career104.33×
02FoscariniHome & Garden78.33×
03ArtemideHome & Garden72.55×
04Alicia VikanderMovies & TV62.67×
05Tom DixonHome & Garden60.63×
06JACOBSFood & Beverages45.42×
07Professional network serviceTechnology & Electronics43.67×
08Design Within ReachShopping41.39×
09WalkmanTechnology & Electronics31.51×
10Paul FrankFashion & Accessoires31.13×
11SocialitePolitics & Society23.02×
12Self EsteemMusic & Radio15.70×
13Richard MaddenMovies & TV13.68×
14Luxury real estateBusiness & Career8.98×
15CardinalsMusic & Radio8.77×
16Design & InteriorHome & Garden8.39×
17ArchitectHome & Garden8.25×
18Architectural styleHome & Garden6.11×
19Home décor productsHome & Garden5.95×
20DesignerHome & Garden5.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beanie Babies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beanie Babies audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.88×
SpiritualityBALANCE1.33×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beanie Babies audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
PatriotismCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beanie Babies have in United States?

Beanie Babies has an estimated audience of 1,064,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beanie Babies fans?

73.6% of Beanie Babies fans are female, 26.4% are male, with an average age of 40.6 years.

03

Which brands do Beanie Babies fans like most?

Beanie Babies fans show strongest brand affinity for Professional network service (43.67×), Alicia Vikander (62.67×), and Bechtel (104.33×) over the country average.

04

Where do Beanie Babies fans live in United States?

Beanie Babies fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Beanie Babies fans also like?

Beyond Beanie Babies itself, the audience over-indexes on Alicia Vikander (62.67×), Bechtel (104.33×), Luxury real estate (8.98×), and Design Within Reach (41.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beanie Babies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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