Rascasse Audience Intelligence

Architect Audience in United States

A data profile of the people who buy, follow and care about Architect in United States — modelled from more than twelve digital signal sources. Architect has an estimated audience of 9,435,075 people in United States.

#2398among Topic in United States#276in Home & Garden

The average Architect fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Modern architecture, Google Earth, Property finder, with strongest over-indexing on Modern architecture (5.81× the country average).

Demographically, the Architect audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Architect fan in United States is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architect profile in United States.

Audience size
9.4M
in United States
Gender
51.4%♀
48.6% male
Age
40.6
average years
Country rank
#3792
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architect fans

51.4% are female, 48.6% are male, average age 40.6.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Architect audience in United States
MetricValue
Female51.4%
Male48.6%
Average age40.6
Estimated audience size9,435,075
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Architect audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Architect audience comes from United States.

Worldwide audience distribution share by country for Architect
CountryShare
United States11.1%
Italy7.3%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architect audience in United States is strongest.

Fig. 05

Top regions by affinity

Architect fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K1.35×
02Montana~40K1.34×
03Connecticut~100K1.23×
04Idaho~60K1.21×
05Tennessee~200K1.19×
06Ohio~300K1.18×
07Mississippi~90K1.16×
08New York~600K1.14×
09California~1M1.13×
10Vermont~20K1.13×
11Oregon~100K1.09×
12New Jersey~300K1.08×
13Arkansas~80K1.08×
14Texas~900K1.07×
15Georgia~300K1.06×
16Alabama~100K1.06×
17Maine~40K1.05×
18Colorado~200K1.04×
19Louisiana~100K1.04×
20North Dakota~20K1.04×
21North Carolina~300K1.03×
22Washington~200K1.03×
23Missouri~200K1.03×
24Utah~90K1.02×
25Kansas~80K1.02×
26South Dakota~20K1.00×
27Pennsylvania~300K0.99×
28Virginia~200K0.98×
29New Mexico~50K0.98×
30West Virginia~40K0.98×
31Massachusetts~200K0.97×
32Kentucky~100K0.97×
33Florida~600K0.96×
34South Carolina~100K0.95×
35Wisconsin~100K0.95×
36Iowa~70K0.94×
37Hawaii~40K0.94×
38Michigan~200K0.92×
39Maryland~100K0.92×
40New Hampshire~30K0.92×
41Washington, District of Columbia~30K0.92×
42Illinois~300K0.91×
43Oklahoma~100K0.91×
44Indiana~200K0.90×
45Minnesota~100K0.89×
46Arizona~200K0.88×
47Nebraska~40K0.87×
48Rhode Island~30K0.87×
49Delaware~20K0.86×
50Nevada~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Architect, United States
0.85×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Architect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Architect audience
#·InterestCategoryAffinity×
01Snow blowerHome & Garden10.10×
02Frank Lloyd WrightHome & Garden10.10×
03Google EarthInternet & Social Media8.44×
04Justin RoseSports7.35×
05Modern architectureArts & Culture5.81×
06HandymanHome & Garden5.16×
07Property finderHome & Garden4.87×
08Bath and BodyworksShopping4.60×
09PergolaHome & Garden4.06×
10Luxury real estateBusiness & Career3.48×
11Residential areaHome & Garden3.21×
12Real propertyHome & Garden3.03×
13ApartmentBusiness & Career2.61×
14RenovationHome & Garden2.39×
15InnovationBusiness & Career2.34×
16Scooby-DooMovies & TV2.23×
17Nordstrom rackFashion & Accessoires2.06×
18CabinetryHome & Garden2.06×
19Musical instrumentMusic & Radio1.54×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Architect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Architect audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.38×
Design AffinityPREMIUM2.46×
DIY MentalityTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Architect audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
TraditionCONSERVATISM0.83×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Architect have in United States?

Architect has an estimated audience of 9,435,075 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Architect fans?

51.4% of Architect fans are female, 48.6% are male, with an average age of 40.6 years.

03

Which brands do Architect fans like most?

Architect fans show strongest brand affinity for Modern architecture (5.81×), Google Earth (8.44×), and Property finder (4.87×) over the country average.

04

Where do Architect fans live in United States?

Architect fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Architect fans also like?

Beyond Architect itself, the audience over-indexes on Google Earth (8.44×), Property finder (4.87×), Bath and Bodyworks (4.6×), and Apartment (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Architect audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Architect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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