Architect Audience in United States

Architect has an estimated audience of 9,435,075 people in United States. 51.4% are female, 48.6% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.

The average Architect fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Architect audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Architect fans

Demographic split for Architect audience in United States
MetricValue
Female51.4%
Male48.6%
Average age40.6
Estimated audience size9,435,075

Audience persona

The typical Architect fan in United States is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Architect in United States
RegionReachAffinity
California1,327,5151.28×
Texas908,4051.12×
Florida762,1391.19×
New York757,6551.44×
Pennsylvania354,9271.12×
Georgia349,1921.2×
Illinois334,8701.07×
New Jersey317,2701.32×
North Carolina298,1851.05×
Virginia267,7151.16×
Ohio258,8160.89×
Michigan257,0981.04×
Washington241,0771.27×
Massachusetts230,0141.24×
Arizona188,2660.98×
Tennessee185,1970.98×
Maryland177,5801.09×
Colorado158,8551.07×
Missouri157,8871.04×
Connecticut148,9231.57×
Indiana144,5160.84×
South Carolina131,7750.93×
Minnesota126,2290.93×
Wisconsin124,8530.88×
Louisiana123,2151.01×
Oregon120,4781.11×
Alabama116,6380.88×
Nevada92,5611.01×
Kentucky89,9730.76×
Oklahoma89,3810.85×
Utah83,7290.99×
Arkansas74,1460.95×
Mississippi71,0130.91×
Iowa65,6320.84×
Kansas64,7160.87×
Idaho47,3921×
Hawaii43,9041.08×
New Mexico42,9550.91×
Nebraska36,8700.78×
Washington, District of Columbia32,3881.14×
New Hampshire31,9010.86×
Maine31,0940.92×
Rhode Island30,3411.01×
West Virginia29,3440.67×
Montana26,0340.99×
Delaware22,0600.85×
North Dakota15,8330.82×
South Dakota14,9850.69×
Alaska14,6420.73×
Vermont14,6180.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Architect audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Property finder6.02×Home & Garden
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Architect audience
TraitClusterScore
Quality AwarenessPREMIUM3.49
Design AffinityPREMIUM2.53
DIY MentalityTHRILL2.29
Luxury OrientationPREMIUM2
SustainabilityBALANCE1.73
TravellingTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Architect
CountryShare
United States11.1%
Italy7.3%
Brazil6.1%

See Architect audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Architect have in United States?

Architect has an estimated audience of 9,435,075 people in United States, concentrated in California and Texas.

What is the gender split and age of Architect fans?

51.4% of Architect fans are female, 48.6% are male, with an average age of 40.6 years.

Which brands do Architect fans like most?

Architect fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.

Where do Architect fans live in United States?

Architect fans in United States are most concentrated in California (reach 1,327,515), Texas (reach 908,405), and Florida (reach 762,139). These three regions account for the largest share of the active audience.

What other brands do Architect fans also like?

Beyond Architect itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Flickr (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Architect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.