A data profile of the people who buy, follow and care about Architect in Spain — modelled from more than twelve digital signal sources. Architect has an estimated audience of 2,554,472 people in Spain.
Architect has an estimated audience of 2,554,472 people in Spain. 60.3% are female, 39.7% are male, average age 43.5. Top brand affinities: Real property, Modern architecture, Renovation, Luxury real estate, Apartment.
Top brand affinities include Real property, Modern architecture, Renovation, with strongest over-indexing on Real property (5.62× the country average).
Demographically, the Architect audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Architect fan in Spain is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
The key figures that characterise the Architect profile in Spain.
60.3% are female, 39.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.5 |
| Estimated audience size | 2,554,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 25% |
of the worldwide Architect audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.1% |
| Italy | 7.3% |
| Brazil | 6.1% |
The strongest cross-interests of the Architect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 5.62× | ||
| 02 | Scandinavian design | Home & Garden | 4.89× | ||
| 03 | Floral design | Home & Garden | 4.83× | ||
| 04 | Modern architecture | Arts & Culture | 4.13× | ||
| 05 | Luxury real estate | Business & Career | 3.97× | ||
| 06 | Renovation | Home & Garden | 3.64× | ||
| 07 | Real estate investing | Business & Career | 3.64× | ||
| 08 | Flower bouquet | Home & Garden | 3.16× | ||
| 09 | First-time buyer | Shopping | 3.06× | ||
| 10 | Property finder | Home & Garden | 2.96× | ||
| 11 | Volunteering | Politics & Society | 2.91× | ||
| 12 | Apartment | Business & Career | 2.58× | ||
| 13 | Innovation | Business & Career | 2.46× | ||
| 14 | Zara Home | Home & Garden | 2.42× | ||
| 15 | Uniqlo | Shopping | 2.34× | ||
| 16 | Hardware store | Home & Garden | 2.15× | ||
| 17 | Travel website | Travel & Leisure | 2.02× | ||
| 18 | Home improvement | Home & Garden | 1.92× | ||
| 19 | Art exhibition | Arts & Culture | 1.82× | ||
| 20 | Decorative arts | Arts & Culture | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.38× | |
| Design Affinity | PREMIUM | 2.32× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.86× | |
| Spirituality | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Architect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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