Architect Audience in Germany
Architect has an estimated audience of 2,047,963 people in Germany. 41.4% are female, 58.6% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Renovation, Tagesschau, Frank Lloyd Wright, Frank Gehry.
The average Architect fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Renovation, Tagesschau, with strongest over-indexing on Real property (10.18× the country average). Demographically, the Architect audience skews more male with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Architect fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 37.6 |
| Estimated audience size | 2,047,963 |
Audience persona
The typical Architect fan in Germany is more male, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 525,816 | 1.17× |
| Bayern | 368,429 | 1.12× |
| Baden-Württemberg | 358,560 | 1.28× |
| Niedersachsen | 222,301 | 1.12× |
| Hessen | 189,984 | 1.22× |
| Rheinland-Pfalz | 136,049 | 1.33× |
| Berlin | 95,684 | 1.04× |
| Sachsen | 82,078 | 0.82× |
| Schleswig-Holstein | 71,272 | 0.97× |
| Brandenburg | 56,967 | 0.9× |
| Hamburg | 53,801 | 1.16× |
| Thüringen | 37,215 | 0.71× |
| Sachsen-Anhalt | 32,904 | 0.62× |
| Mecklenburg-Vorpommern | 25,431 | 0.65× |
| Saarland | 21,033 | 0.84× |
| Bremen | 18,437 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 10.18× | Home & Garden |
| Renovation | 4.37× | Home & Garden |
| Tagesschau | 2× | Movies & TV |
| Frank Lloyd Wright | 20× | Home & Garden |
| Frank Gehry | 17.29× | Arts & Culture |
| Pets | 1.77× | Pets & Animals |
| Mattress | 4.78× | Home & Garden |
| First-time buyer | 4.35× | Shopping |
| Do it yourself (DIY) | 1.97× | Home & Garden |
| Automobiles | 1.78× | Cars & Mobility |
| Modern architecture | 2.91× | Arts & Culture |
| Transfermarkt | 2.24× | Sports |
| Spiegel Online | 1.69× | News |
| Western Union | 3.21× | Business & Career |
| ImmoScout24 | 1.89× | Home & Garden |
| Hauser & Wirth | 20× | Arts & Culture |
| Home improvement | 1.75× | Home & Garden |
| Javier Bardem | 7.62× | Movies & TV |
| Netto Marken-Discount | 1.69× | Shopping |
| FRITZ!Box | 2.26× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.51 |
| Design Affinity | PREMIUM | 2.32 |
| Quality Awareness | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.68 |
| Early Adopter Mentality | POWER | 1.53 |
| Luxury Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| Italy | 7.3% |
| Brazil | 6.1% |
See Architect audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Architect have in Germany?
Architect has an estimated audience of 2,047,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Architect fans?
41.4% of Architect fans are female, 58.6% are male, with an average age of 37.6 years.
Which brands do Architect fans like most?
Architect fans show strongest brand affinity for Real property (10.18×), Renovation (4.37×), and Tagesschau (2×) over the country average.
Where do Architect fans live in Germany?
Architect fans in Germany are most concentrated in Nordrhein-Westfalen (reach 525,816), Bayern (reach 368,429), and Baden-Württemberg (reach 358,560). These three regions account for the largest share of the active audience.
What other brands do Architect fans also like?
Beyond Architect itself, the audience over-indexes on Renovation (4.37×), Tagesschau (2×), Frank Lloyd Wright (20×), and Frank Gehry (17.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Architect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.