Rascasse Audience Intelligence

Architect Audience in Germany

A data profile of the people who buy, follow and care about Architect in Germany — modelled from more than twelve digital signal sources. Architect has an estimated audience of 2,047,963 people in Germany.

#1903among Topic in Germany#256in Home & Garden

The average Architect fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Real property, David Hockney, Renovation, with strongest over-indexing on Real property (7.45× the country average).

Demographically, the Architect audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Architect fan in Germany is more male, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architect profile in Germany.

Audience size
2M
in Germany
Gender
41.4%♀
58.6% male
Age
37.6
average years
Country rank
#3287
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architect fans

41.4% are female, 58.6% are male, average age 37.6.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Architect audience in Germany
MetricValue
Female41.4%
Male58.6%
Average age37.6
Estimated audience size2,047,963
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Architect audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Architect audience comes from Germany.

Worldwide audience distribution share by country for Architect
CountryShare
United States11.1%
Italy7.3%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architect audience in Germany is strongest.

Fig. 05

Top regions by affinity

Architect fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.27×
02Hessen~200K1.24×
03Baden-Württemberg~300K1.22×
04Nordrhein-Westfalen~500K1.13×
05Bayern~400K1.09×
06Hamburg~50K1.09×
07Bremen~20K1.09×
08Niedersachsen~200K1.07×
09Berlin~90K1.01×
10Saarland~20K0.96×
11Schleswig-Holstein~70K0.95×
12Thüringen~50K0.89×
13Brandenburg~50K0.86×
14Sachsen~80K0.84×
15Sachsen-Anhalt~40K0.74×
16Mecklenburg-Vorpommern~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Architect, Germany
0.69×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Architect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Architect audience
#·InterestCategoryAffinity×
01David HockneyArts & Culture20.00×
02Frank Lloyd WrightHome & Garden20.00×
03Hauser & WirthArts & Culture20.00×
04Frank GehryArts & Culture13.80×
05Javier BardemMovies & TV8.90×
06Real propertyHome & Garden7.45×
07First-time buyerShopping4.59×
08Kelly OsbourneMusic & Radio4.50×
09Mortgage calculatorHome & Garden3.96×
10Starter homeHome & Garden3.88×
11Smart deviceTechnology & Electronics3.54×
12Ornamental plantHome & Garden3.34×
13RenovationHome & Garden3.33×
14Modern architectureArts & Culture3.17×
15Efficient energy useTechnology & Electronics3.06×
16HornbachShopping1.88×
17TagesschauMovies & TV1.73×
18NatureHome & Garden1.56×
19Home improvementHome & Garden1.56×
20FamilyKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Architect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Architect audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.21×
Quality AwarenessPREMIUM2.18×
DIY MentalityTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Architect audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
Pet OwnershipJOY0.95×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Architect have in Germany?

Architect has an estimated audience of 2,047,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Architect fans?

41.4% of Architect fans are female, 58.6% are male, with an average age of 37.6 years.

03

Which brands do Architect fans like most?

Architect fans show strongest brand affinity for Real property (7.45×), David Hockney (20×), and Renovation (3.33×) over the country average.

04

Where do Architect fans live in Germany?

Architect fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Architect fans also like?

Beyond Architect itself, the audience over-indexes on David Hockney (20×), Renovation (3.33×), Frank Lloyd Wright (20×), and First-time buyer (4.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Architect audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Architect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →