A data profile of the people who buy, follow and care about Architect in Italy — modelled from more than twelve digital signal sources. Architect has an estimated audience of 6,174,158 people in Italy.
Architect has an estimated audience of 6,174,158 people in Italy. 54.3% are female, 45.7% are male, average age 42.2. Top brand affinities: Modern architecture, Home improvement, Singer-songwriter, Volunteering, Innovation.
Top brand affinities include Modern architecture, Home improvement, Singer-songwriter, with strongest over-indexing on Modern architecture (3.85× the country average).
Demographically, the Architect audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Architect fan in Italy is balanced, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Architect profile in Italy.
54.3% are female, 45.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.2 |
| Estimated audience size | 6,174,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Architect audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.1% |
| Italy | 7.3% |
| Brazil | 6.1% |
The strongest cross-interests of the Architect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern architecture | Arts & Culture | 3.85× | ||
| 02 | Domus (magazine) | Home & Garden | 3.40× | ||
| 03 | Property finder | Home & Garden | 2.59× | ||
| 04 | Flower bouquet | Home & Garden | 2.37× | ||
| 05 | Luxury real estate | Business & Career | 2.27× | ||
| 06 | Renovation | Home & Garden | 2.19× | ||
| 07 | HVAC | Home & Garden | 2.12× | ||
| 08 | Adriatic Sea | Travel & Leisure | 2.00× | ||
| 09 | Innovation | Business & Career | 1.89× | ||
| 10 | Sustainable energy | Home & Garden | 1.85× | ||
| 11 | Volunteering | Politics & Society | 1.81× | ||
| 12 | Wikipedia | Internet & Social Media | 1.81× | ||
| 13 | Singer-songwriter | Music & Radio | 1.77× | ||
| 14 | Travel website | Travel & Leisure | 1.76× | ||
| 15 | Real property | Home & Garden | 1.67× | ||
| 16 | Renewable energy | Business & Career | 1.65× | ||
| 17 | Champagne | Food & Beverages | 1.65× | ||
| 18 | Decorative arts | Arts & Culture | 1.64× | ||
| 19 | Home improvement | Home & Garden | 1.57× | ||
| 20 | Financial services | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.06× | |
| DIY Mentality | THRILL | 1.56× | |
| Sustainability | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Extroversion | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Architect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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