A data profile of the people who buy, follow and care about Architect in Brazil — modelled from more than twelve digital signal sources. Architect has an estimated audience of 5,208,766 people in Brazil.
Architect has an estimated audience of 5,208,766 people in Brazil. 60.8% are female, 39.2% are male, average age 38.9. Top brand affinities: Google Maps, Zoom!, Instagram, Real property, The Big Bang Theory.
Top brand affinities include Google Maps, Zoom!, Instagram, with strongest over-indexing on Google Maps (3.97× the country average).
Demographically, the Architect audience skews more female with an average age of 38.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Architect fan in Brazil is more female, around 38.9 years old, with strong DIY Mentality tendencies and a notable affinity for Google Maps.
The key figures that characterise the Architect profile in Brazil.
60.8% are female, 39.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.9 |
| Estimated audience size | 5,208,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Architect audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.1% |
| Italy | 7.3% |
| Brazil | 6.1% |
The strongest cross-interests of the Architect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom! | Business & Career | 4.57× | ||
| 02 | Scarlett Johansson | Movies & TV | 4.57× | ||
| 03 | Elle Fanning | Movies & TV | 4.57× | ||
| 04 | Iberia (airline) | Travel & Leisure | 4.57× | ||
| 05 | Nicole Kidman | Movies & TV | 4.57× | ||
| 06 | Prison Break | Movies & TV | 4.57× | ||
| 07 | Mobly | Shopping | 4.16× | ||
| 08 | Google Maps | Internet & Social Media | 3.97× | ||
| 09 | Megan Fox | Movies & TV | 3.68× | ||
| 10 | Elo7 | Shopping | 3.58× | ||
| 11 | Manaus | Travel & Leisure | 3.47× | ||
| 12 | The Big Bang Theory | Movies & TV | 3.24× | ||
| 13 | Renovation | Home & Garden | 2.44× | ||
| 14 | Real property | Home & Garden | 2.29× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.93× | ||
| 16 | Furniture | Home & Garden | 1.80× | ||
| 17 | Home improvement | Home & Garden | 1.75× | ||
| 18 | Internet & Social Media | 1.62× | |||
| 19 | Medicine | Business & Career | 1.56× | ||
| 20 | Shopping malls | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.30× | |
| Design Affinity | PREMIUM | 2.07× | |
| Indulgence | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Tradition | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Architect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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