Walkman Audience in United States

Walkman logo

Walkman has an estimated audience of 757,980 people in United States. 33.2% are female, 66.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Product design, Home construction, Dog breed, UK garage, Nebraska Cornhuskers football.

The average Walkman fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Home construction, Dog breed, with strongest over-indexing on Product design (17.08× the country average). Demographically, the Walkman audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Walkman fans

Demographic split for Walkman audience in United States
MetricValue
Female33.2%
Male66.8%
Average age37.9
Estimated audience size757,980

Audience persona

The typical Walkman fan in United States is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Walkman in United States
RegionReachAffinity
California116,6341.4×
Texas75,9601.17×
Florida54,2971.06×
New York48,4361.14×
Illinois26,0911.03×
Pennsylvania24,8950.98×
Georgia23,9091.02×
North Carolina23,7331.04×
Ohio21,0520.9×
New Jersey20,0521.04×
Virginia19,8651.08×
Washington18,6251.22×
Michigan18,3830.93×
Arizona16,5531.07×
Massachusetts15,5231.04×
Tennessee14,6770.97×
Indiana14,1981.03×
Maryland12,3280.95×
Missouri11,7420.96×
Colorado11,7110.98×
Oregon10,7281.23×
South Carolina10,7240.94×
Wisconsin10,2520.9×
Minnesota10,1070.93×
Kentucky9,8951.04×
Oklahoma9,5551.14×
Alabama9,2900.88×
Louisiana8,5080.87×
Utah8,4841.25×
Connecticut7,8241.03×
Nevada7,7701.06×
Arkansas6,3791.02×
Kansas6,2461.05×
Iowa5,8670.94×
Mississippi4,8280.77×
New Mexico4,1921.1×
Idaho3,7470.99×
Hawaii3,5161.08×
Nebraska3,4020.89×
West Virginia3,1800.9×
Maine2,8601.05×
New Hampshire2,8570.96×
Rhode Island2,2440.93×
Washington, District of Columbia2,1390.94×
Montana1,7520.83×
Delaware1,5380.74×
Alaska1,5220.94×
North Dakota1,4800.95×
South Dakota1,4080.8×
Vermont1,3060.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walkman audience
BrandAffinityCategory
Product design17.08×Business & Career
Home construction2.4×Home & Garden
Dog breed1.54×Pets & Animals
UK garage5.88×Music & Radio
Nebraska Cornhuskers football3.45×Sports
Isometric exercise8.22×Sports
Home staging4.71×Home & Garden
3D printing2.15×Technology & Electronics
Elsword13.16×Games
Nationality1.71×Politics & Society
JDSU2.41×Business & Career
edureka25.37×Business & Career
Atkins diet3.32×Health
Arnold Palmer3.77×Sports
Movie Fanatic22.31×Movies & TV
Wolverine (comics)3.22×Literature
Staycation1.95×Home & Garden
Kansas1.52×Travel & Leisure
Kazaa22.97×Technology & Electronics
Jesse Plemons1.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walkman audience
TraitClusterScore
Early Adopter MentalityPOWER1.65
Luxury OrientationPREMIUM1.54
Convenience OrientationPREMIUM1.38
Urban LifestyleOPEN1.34
Risk AppetiteTHRILL1.17
TravellingTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Walkman
CountryShare
United States24.8%
Japan16.0%
Brazil8.1%

See Walkman audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Walkman have in United States?

Walkman has an estimated audience of 757,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Walkman fans?

33.2% of Walkman fans are female, 66.8% are male, with an average age of 37.9 years.

Which brands do Walkman fans like most?

Walkman fans show strongest brand affinity for Product design (17.08×), Home construction (2.4×), and Dog breed (1.54×) over the country average.

Where do Walkman fans live in United States?

Walkman fans in United States are most concentrated in California (reach 116,634), Texas (reach 75,960), and Florida (reach 54,297). These three regions account for the largest share of the active audience.

What other brands do Walkman fans also like?

Beyond Walkman itself, the audience over-indexes on Home construction (2.4×), Dog breed (1.54×), UK garage (5.88×), and Nebraska Cornhuskers football (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walkman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.