Instax Audience in United States

Instax has an estimated audience of 267,866 people in United States. 60.5% are female, 39.5% are male, average age 29.2. Top regions: California, Texas, New York. Top brand affinities: Montan, Ghosts of Girlfriends Past, Polaroid Corporation, Instant camera, Corrective lens.

The average Instax fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Montan, Ghosts of Girlfriends Past, Polaroid Corporation, with strongest over-indexing on Montan (1071.43× the country average). Demographically, the Instax audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Instax fans

Demographic split for Instax audience in United States
MetricValue
Female60.5%
Male39.5%
Average age29.2
Estimated audience size267,866

Audience persona

The typical Instax fan in United States is more female, around 29.2 years old, with strong Pet Ownership tendencies and a notable affinity for Montan.

Top regions in United States

Top regions ranked by reach for Instax in United States
RegionReachAffinity
California55,3381.88×
Texas31,1131.35×
New York20,4701.37×
Florida19,5581.08×
Illinois10,5351.18×
Pennsylvania8,6180.96×
New Jersey8,3531.23×
Washington8,0871.51×
North Carolina8,0711×
Georgia7,8760.95×
Virginia7,7701.19×
Ohio7,0540.85×
Massachusetts6,7291.28×
Arizona6,4261.17×
Michigan6,3940.91×
Tennessee4,8950.91×
Indiana4,5350.93×
Colorado4,5241.07×
Maryland4,5150.98×
Oregon4,1971.37×
Minnesota3,7570.98×
Missouri3,6440.84×
Wisconsin3,5040.87×
Nevada3,2731.26×
South Carolina3,1710.79×
Connecticut2,8461.06×
Kentucky2,8400.85×
Alabama2,7670.74×
Louisiana2,6240.76×
Oklahoma2,5930.87×
Utah2,5691.07×
Hawaii2,1811.89×
Kansas1,9350.92×
Arkansas1,7120.78×
Iowa1,6320.74×
Mississippi1,3830.63×
New Mexico1,2700.95×
Nebraska1,2040.9×
Idaho1,1710.87×
Washington, District of Columbia9571.19×
New Hampshire8960.85×
Maine8860.92×
West Virginia8720.7×
Rhode Island7300.86×
Alaska6461.13×
Delaware6410.87×
Montana5630.76×
South Dakota4400.71×
North Dakota3910.71×
Vermont3870.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Instax audience
BrandAffinityCategory
Montan1071.43×
Ghosts of Girlfriends Past271.62×Movies & TV
Polaroid Corporation109.38×Technology & Electronics
Instant camera111.31×Technology & Electronics
Corrective lens19.59×Health
Gelatin17.77×Food & Beverages
Jesus5.63×Politics & Society
Mamiya142.42×Travel & Leisure
Prayer6.72×Politics & Society
Eye protection14.94×Health
Contemporary Christian music7.54×Music & Radio
Unboxing19.96×Internet & Social Media
Viber19.58×Internet & Social Media
Christian Church5.8×Politics & Society
Deichmann111.42×Shopping
Taylor Lautner16.13×Movies & TV
Tenchi Muyo!77.48×Literature
Walkman33.38×Technology & Electronics
Television channel6.18×Movies & TV
God3.45×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Instax audience
TraitClusterScore
Pet OwnershipJOY2.97
SustainabilityBALANCE2.14
Design AffinityPREMIUM1.93
Price SensitivityPREMIUM1.8
Community OrientationOPEN1.77
TravellingTHRILL1.75

Worldwide distribution

Worldwide audience distribution share by country for Instax
CountryShare
Brazil13.2%
Japan8.0%
Poland7.3%

See Instax audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Instax have in United States?

Instax has an estimated audience of 267,866 people in United States, concentrated in California and Texas.

What is the gender split and age of Instax fans?

60.5% of Instax fans are female, 39.5% are male, with an average age of 29.2 years.

Which brands do Instax fans like most?

Instax fans show strongest brand affinity for Montan (1071.43×), Ghosts of Girlfriends Past (271.62×), and Polaroid Corporation (109.38×) over the country average.

Where do Instax fans live in United States?

Instax fans in United States are most concentrated in California (reach 55,338), Texas (reach 31,113), and New York (reach 20,470). These three regions account for the largest share of the active audience.

What other brands do Instax fans also like?

Beyond Instax itself, the audience over-indexes on Ghosts of Girlfriends Past (271.62×), Polaroid Corporation (109.38×), Instant camera (111.31×), and Corrective lens (19.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Instax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.