Unboxing Audience in United States
Unboxing has an estimated audience of 2,485,413 people in United States. 60.3% are female, 39.7% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: X, EBay, AutoZone, Fox News Channel, LinkedIn.
The average Unboxing fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include X, EBay, AutoZone, with strongest over-indexing on X (1.72× the country average). Demographically, the Unboxing audience skews more female with an average age of 36.6, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Unboxing fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 36.6 |
| Estimated audience size | 2,485,413 |
Audience persona
The typical Unboxing fan in United States is more female, around 36.6 years old, with strong DIY Mentality tendencies and a notable affinity for X.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 368,414 | 1.35× |
| Texas | 289,963 | 1.36× |
| Florida | 284,958 | 1.69× |
| New York | 221,371 | 1.59× |
| New Jersey | 89,054 | 1.41× |
| Illinois | 85,964 | 1.04× |
| Georgia | 79,319 | 1.04× |
| Virginia | 74,807 | 1.24× |
| North Carolina | 72,428 | 0.97× |
| Pennsylvania | 71,794 | 0.86× |
| Ohio | 71,062 | 0.93× |
| Maryland | 69,810 | 1.63× |
| Washington | 60,282 | 1.21× |
| Arizona | 55,745 | 1.1× |
| Massachusetts | 55,414 | 1.13× |
| Michigan | 54,457 | 0.84× |
| Tennessee | 43,703 | 0.88× |
| Indiana | 42,856 | 0.94× |
| Colorado | 39,771 | 1.02× |
| Kentucky | 36,356 | 1.17× |
| Minnesota | 32,739 | 0.92× |
| Missouri | 31,969 | 0.8× |
| Idaho | 31,257 | 2.51× |
| South Carolina | 30,314 | 0.81× |
| Wisconsin | 28,677 | 0.77× |
| Oregon | 28,219 | 0.99× |
| Nevada | 26,077 | 1.08× |
| Connecticut | 25,754 | 1.03× |
| Utah | 25,098 | 1.13× |
| Louisiana | 23,966 | 0.75× |
| Oklahoma | 23,418 | 0.85× |
| Alabama | 23,251 | 0.67× |
| Nebraska | 19,471 | 1.56× |
| Arkansas | 16,863 | 0.82× |
| Iowa | 15,940 | 0.78× |
| Kansas | 15,632 | 0.8× |
| Mississippi | 13,667 | 0.67× |
| New Mexico | 11,320 | 0.91× |
| Rhode Island | 7,980 | 1.01× |
| Washington, District of Columbia | 7,578 | 1.01× |
| Hawaii | 7,465 | 0.7× |
| West Virginia | 7,208 | 0.62× |
| New Hampshire | 6,972 | 0.71× |
| Maine | 5,732 | 0.64× |
| Delaware | 4,690 | 0.68× |
| Montana | 4,635 | 0.67× |
| Alaska | 4,066 | 0.76× |
| South Dakota | 3,498 | 0.61× |
| Vermont | 3,434 | 0.79× |
| North Dakota | 3,406 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| X | 1.72× | Internet & Social Media |
| EBay | 1.97× | Shopping |
| AutoZone | 2.16× | Cars & Mobility |
| Fox News Channel | 1.51× | Movies & TV |
| 1.9× | Internet & Social Media | |
| Dollar General | 1.93× | Shopping |
| Walmart | 1.59× | Shopping |
| Lowe's | 1.77× | Shopping |
| Mobile app | 1.55× | Technology & Electronics |
| Smartphones | 1.61× | Technology & Electronics |
| Little Caesars | 2.58× | Food & Beverages |
| 1.63× | Internet & Social Media | |
| Google Docs | 1.98× | Internet & Social Media |
| Costco | 1.75× | Shopping |
| Breaking news | 1.72× | Movies & TV |
| United States Postal Service | 1.9× | Business & Career |
| 1.88× | Internet & Social Media | |
| Dollar Tree | 1.89× | Shopping |
| T-Mobile | 1.83× | Technology & Electronics |
| Gift | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.24 |
| Design Affinity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.16 |
| Price Sensitivity | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Taiwan | 22.1% |
| India | 7.8% |
See Unboxing audiences in other countries
More Content type audiences in United States
- Meme (70,484,414)
- Instant messaging (61,148,507)
- Internet meme (52,431,884)
- Viral video (44,559,330)
- Internet celebrity (24,437,124)
Frequently asked questions
How many fans does Unboxing have in United States?
Unboxing has an estimated audience of 2,485,413 people in United States, concentrated in California and Texas.
What is the gender split and age of Unboxing fans?
60.3% of Unboxing fans are female, 39.7% are male, with an average age of 36.6 years.
Which brands do Unboxing fans like most?
Unboxing fans show strongest brand affinity for X (1.72×), EBay (1.97×), and AutoZone (2.16×) over the country average.
Where do Unboxing fans live in United States?
Unboxing fans in United States are most concentrated in California (reach 368,414), Texas (reach 289,963), and Florida (reach 284,958). These three regions account for the largest share of the active audience.
What other brands do Unboxing fans also like?
Beyond Unboxing itself, the audience over-indexes on EBay (1.97×), AutoZone (2.16×), Fox News Channel (1.51×), and LinkedIn (1.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Unboxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.