Rascasse Audience Intelligence

Unboxing Audience in United States

A data profile of the people who buy, follow and care about Unboxing in United States — modelled from more than twelve digital signal sources. Unboxing has an estimated audience of 2,485,413 people in United States.

#18among Content type in United States#5635among Topic in United States#151in Internet & Social Media

The average Unboxing fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include X, EBay, AutoZone, with strongest over-indexing on X (1.72× the country average).

Demographically, the Unboxing audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unboxing fan in United States is more female, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for X.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unboxing profile in United States.

Audience size
2.5M
in United States
Gender
60.3%♀
39.7% male
Age
36.6
average years
Country rank
#11970
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unboxing fans

60.3% are female, 39.7% are male, average age 36.6.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Unboxing audience in United States
MetricValue
Female60.3%
Male39.7%
Average age36.6
Estimated audience size2,485,413
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Unboxing audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Unboxing audience comes from United States.

Worldwide audience distribution share by country for Unboxing
CountryShare
United States24.0%
Taiwan22.1%
India7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unboxing audience in United States is strongest.

Fig. 05

Top regions by affinity

Unboxing fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K2.08×
02Maryland~70K1.53×
03Florida~300K1.51×
04New York~200K1.43×
05California~400K1.32×
06Texas~300K1.30×
07New Jersey~80K1.27×
08Nebraska~10K1.16×
09Washington~60K1.12×
10Virginia~70K1.11×
11Utah~20K1.11×
12Arizona~60K1.10×
13Kentucky~30K1.08×
14Nevada~30K1.07×
15Colorado~40K1.05×
16Georgia~80K1.04×
17Tennessee~50K1.03×
18Illinois~80K1.02×
19Connecticut~30K1.02×
20Massachusetts~50K1.01×
21Rhode Island~8K0.99×
22Louisiana~30K0.98×
23New Mexico~10K0.98×
24Arkansas~20K0.97×
25Washington, District of Columbia~7K0.97×
26North Carolina~70K0.96×
27Indiana~40K0.96×
28Oregon~30K0.96×
29Oklahoma~30K0.96×
30Alaska~5K0.96×
31Kansas~20K0.94×
32Montana~6K0.94×
33South Dakota~5K0.94×
34Vermont~4K0.94×
35North Dakota~5K0.93×
36Delaware~6K0.92×
37Ohio~70K0.91×
38Minnesota~30K0.91×
39Hawaii~10K0.91×
40Pennsylvania~80K0.90×
41Mississippi~20K0.90×
42West Virginia~10K0.89×
43Maine~8K0.89×
44South Carolina~30K0.88×
45Iowa~20K0.88×
46New Hampshire~9K0.88×
47Alabama~30K0.87×
48Missouri~30K0.85×
49Wisconsin~30K0.85×
50Michigan~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Unboxing, United States
0.83×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unboxing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unboxing audience
#·InterestCategoryAffinity×
01Little CaesarsFood & Beverages2.58×
02AutoZoneCars & Mobility2.16×
03The UPS StoreShopping2.11×
04Google DocsInternet & Social Media1.98×
05EBayShopping1.97×
06Dollar GeneralShopping1.93×
07United States Postal ServiceBusiness & Career1.90×
08Dollar TreeShopping1.89×
09Sam's ClubShopping1.88×
10RedditInternet & Social Media1.88×
11T-MobileTechnology & Electronics1.83×
12Wells FargoBusiness & Career1.81×
13CostcoShopping1.75×
14XInternet & Social Media1.72×
15Breaking newsMovies & TV1.72×
16PinterestInternet & Social Media1.63×
17SmartphonesTechnology & Electronics1.61×
18WalmartShopping1.59×
19Mobile appTechnology & Electronics1.55×
20GiftShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unboxing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unboxing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.66×
Need for SecurityCONSERVATISM1.65×
Social Media UsageJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unboxing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.99×
Community OrientationOPEN1.05×
Design AffinityPREMIUM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unboxing have in United States?

Unboxing has an estimated audience of 2,485,413 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unboxing fans?

60.3% of Unboxing fans are female, 39.7% are male, with an average age of 36.6 years.

03

Which brands do Unboxing fans like most?

Unboxing fans show strongest brand affinity for X (1.72×), EBay (1.97×), and AutoZone (2.16×) over the country average.

04

Where do Unboxing fans live in United States?

Unboxing fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Unboxing fans also like?

Beyond Unboxing itself, the audience over-indexes on EBay (1.97×), AutoZone (2.16×), Dollar General (1.93×), and Walmart (1.59×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Unboxing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unboxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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