Viber Audience in United States

Viber logo

Viber has an estimated audience of 2,312,299 people in United States. 52.9% are female, 47.1% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Cascade Range, GroupMe, Scott Eastwood, The Skatalites, TripIt.

The average Viber fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cascade Range, GroupMe, Scott Eastwood, with strongest over-indexing on Cascade Range (92.66× the country average). Demographically, the Viber audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication

Demographics of Viber fans

Demographic split for Viber audience in United States
MetricValue
Female52.9%
Male47.1%
Average age37.0
Estimated audience size2,312,299

Audience persona

The typical Viber fan in United States is balanced, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Cascade Range.

Top regions in United States

Top regions ranked by reach for Viber in United States
RegionReachAffinity
California516,1312.03×
Texas207,4911.04×
New York183,0461.42×
Florida165,7551.06×
Virginia110,7641.97×
Illinois102,5941.33×
Washington79,2301.71×
New Jersey78,1911.33×
Georgia68,8460.97×
Pennsylvania68,6120.88×
Ohio60,9580.86×
North Carolina58,9980.85×
Oregon54,5782.06×
Michigan53,9060.89×
Massachusetts50,7161.11×
Arizona47,9411.02×
Nevada42,0141.88×
Maryland41,9451.06×
Tennessee39,5760.85×
Minnesota35,9061.08×
Indiana34,6650.82×
Colorado34,5940.95×
Missouri32,4770.87×
South Carolina27,2210.78×
Kentucky23,4550.81×
Wisconsin22,6610.65×
Louisiana22,6110.76×
Connecticut21,7950.94×
Oklahoma20,9990.82×
Alabama20,9860.65×
Iowa18,1940.96×
Utah16,5780.8×
Hawaii16,4141.65×
Kansas15,0380.83×
Arkansas14,9520.78×
Mississippi12,9010.68×
Washington, District of Columbia11,0841.59×
Idaho9,3830.81×
Nebraska9,2350.8×
West Virginia7,8960.73×
New Hampshire7,4140.81×
New Mexico6,8290.59×
Rhode Island5,5030.75×
Maine5,5000.66×
Alaska5,2531.06×
Delaware4,4920.7×
South Dakota3,7840.71×
North Dakota3,5310.74×
Montana3,5140.55×
Vermont3,1610.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viber audience
BrandAffinityCategory
Cascade Range92.66×Travel & Leisure
GroupMe50.21×Internet & Social Media
Scott Eastwood52.94×Movies & TV
The Skatalites563.47×Music & Radio
TripIt79.87×Travel & Leisure
Dreamforce95.87×
Flickr8.53×Internet & Social Media
Google Calendar6.19×Internet & Social Media
Photobucket27×Internet & Social Media
Hightail40.22×Technology & Electronics
Todoist26.92×Technology & Electronics
Snapchat3.5×Internet & Social Media
X1.76×Internet & Social Media
OneDrive6.15×Technology & Electronics
WhatsApp3.24×Internet & Social Media
TikTok1.72×Internet & Social Media
Pinterest1.88×Internet & Social Media
Instant messaging2.21×Internet & Social Media
Tumblr3.39×Internet & Social Media
Skype7.22×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viber audience
TraitClusterScore
Luxury OrientationPREMIUM3.92
Social Media UsageJOY1.54
Risk AppetiteTHRILL1.19
ExtroversionTHRILL1.02
TravellingTHRILL1
Need for SecurityCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Viber
CountryShare
Philippines8.1%
United States7.6%
China5.4%

See Viber audiences in other countries

More Communication audiences in United States

Frequently asked questions

How many fans does Viber have in United States?

Viber has an estimated audience of 2,312,299 people in United States, concentrated in California and Texas.

What is the gender split and age of Viber fans?

52.9% of Viber fans are female, 47.1% are male, with an average age of 37.0 years.

Which brands do Viber fans like most?

Viber fans show strongest brand affinity for Cascade Range (92.66×), GroupMe (50.21×), and Scott Eastwood (52.94×) over the country average.

Where do Viber fans live in United States?

Viber fans in United States are most concentrated in California (reach 516,131), Texas (reach 207,491), and New York (reach 183,046). These three regions account for the largest share of the active audience.

What other brands do Viber fans also like?

Beyond Viber itself, the audience over-indexes on GroupMe (50.21×), Scott Eastwood (52.94×), The Skatalites (563.47×), and TripIt (79.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.