Rascasse Audience Intelligence

Hightail Target Market in United States

A data profile of the people who buy, follow and care about Hightail in United States — modelled from more than twelve digital signal sources. Hightail has an estimated audience of 255,472 people in United States.

#515among Video game in United States#5435among Brand in United States#1309in Technology & Electronics

The average Hightail fan in United States is 33.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Angelique Boyer, Sarah Paulson, GroupMe, with strongest over-indexing on Angelique Boyer (143.62× the country average).

Demographically, the Hightail audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hightail fan in United States is balanced, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Angelique Boyer.

Category: Technology & Electronics · Type: Brand · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hightail profile in United States.

Audience size
255K
in United States
Gender
50.3%♀
49.7% male
Age
33.8
average years
Country rank
#52307
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hightail

50.3% are female, 49.7% are male, average age 33.8.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Hightail audience in United States
MetricValue
Female50.3%
Male49.7%
Average age33.8
Estimated audience size255,472
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Hightail audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3921%
40-4918%
50+7%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Hightail audience comes from United States.

Worldwide audience distribution share by country for Hightail
CountryShare
United States33.9%
Germany9.3%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hightail audience in United States is strongest.

Fig. 05

Top regions by affinity

Hightail customers by region in United States
#RegionReachAffinity×
01California~40K1.57×
02Connecticut~3K1.34×
03Hawaii~1K1.30×
04Utah~3K1.20×
05New York~20K1.19×
06Oregon~4K1.19×
07Vermont<1K1.19×
08Nevada~3K1.17×
09Colorado~5K1.15×
10Idaho~1K1.15×
11New Hampshire~1K1.15×
12Rhode Island<1K1.14×
13Tennessee~6K1.13×
14Missouri~5K1.12×
15Arizona~6K1.10×
16Washington, District of Columbia<1K1.10×
17Maine<1K1.08×
18Wisconsin~4K1.07×
19Massachusetts~5K1.06×
20New Jersey~7K1.05×
21Washington~5K1.05×
22Minnesota~4K1.04×
23West Virginia~1K1.01×
24Maryland~4K1.00×
25Alaska<1K1.00×
26Illinois~8K0.99×
27Florida~20K0.98×
28Nebraska~1K0.98×
29Pennsylvania~8K0.97×
30South Dakota<1K0.97×
31Kentucky~3K0.95×
32Louisiana~3K0.94×
33Montana<1K0.94×
34Michigan~6K0.93×
35North Dakota<1K0.93×
36Virginia~6K0.92×
37Oklahoma~3K0.92×
38North Carolina~7K0.91×
39Kansas~2K0.89×
40Ohio~7K0.88×
41Indiana~4K0.86×
42Texas~20K0.85×
43Georgia~7K0.85×
44New Mexico~1K0.84×
45Iowa~2K0.83×
46Arkansas~2K0.82×
47Delaware<1K0.80×
48South Carolina~3K0.77×
49Alabama~3K0.74×
50Mississippi~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Hightail, United States
0.72×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hightail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hightail audience
#·InterestCategoryAffinity×
01Angelique BoyerMovies & TV143.62×
02Google HangoutsTechnology & Electronics85.90×
03EvernoteInternet & Social Media81.93×
04GoToMeetingTechnology & Electronics79.46×
05Sarah PaulsonMovies & TV64.40×
06GroupMeInternet & Social Media57.92×
07ViberInternet & Social Media40.22×
08TrelloInternet & Social Media37.25×
09FaceTimeTechnology & Electronics36.37×
10DocuSignTechnology & Electronics29.57×
11LastPassTechnology & Electronics21.06×
12Peter ThielBusiness & Career20.00×
13Software as a serviceTechnology & Electronics20.00×
14WordPressTechnology & Electronics20.00×
15Vera FarmigaMovies & TV20.00×
16AsurionBusiness & Career20.00×
17Jeremy IronsMovies & TV20.00×
18QuickBooksHome & Garden14.68×
19Motorcycle helmetCars & Mobility10.91×
20Dropbox (service)Technology & Electronics10.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hightail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hightail audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.70×
Family OrientationCONSERVATISM2.11×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hightail audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Design AffinityPREMIUM0.87×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hightail's target market in United States?

Hightail's target market in United States covers an estimated 255,472 people, concentrated in California and Texas.

02

What is the gender split and age of Hightail customers?

50.3% of the Hightail audience are female, 49.7% are male, with an average age of 33.8 years.

03

Which brands do Hightail fans like most?

Hightail fans show strongest brand affinity for Angelique Boyer (143.62×), Sarah Paulson (64.4×), and GroupMe (57.92×) over the country average.

04

Where do Hightail fans live in United States?

Hightail fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hightail fans also like?

Beyond Hightail itself, the audience over-indexes on Sarah Paulson (64.4×), GroupMe (57.92×), DocuSign (29.57×), and Evernote (81.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Hightail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hightail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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