Hightail Audience in United States
Hightail has an estimated audience of 256,543 people in United States. 50.3% are female, 49.7% are male, average age 33.8. Top regions: California, New York, Texas. Top brand affinities: Viber, Sarah Paulson, GroupMe, Evernote, Peter Thiel.
The average Hightail fan in United States is 33.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Viber, Sarah Paulson, GroupMe, with strongest over-indexing on Viber (148.97× the country average). Demographically, the Hightail audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Video game
Demographics of Hightail fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 33.8 |
| Estimated audience size | 256,543 |
Audience persona
The typical Hightail fan in United States is balanced, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Viber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,810 | 1.98× |
| New York | 20,469 | 1.43× |
| Texas | 19,450 | 0.88× |
| Florida | 18,140 | 1.04× |
| Illinois | 9,634 | 1.13× |
| Pennsylvania | 8,949 | 1.04× |
| New Jersey | 8,126 | 1.25× |
| North Carolina | 7,617 | 0.99× |
| Georgia | 6,827 | 0.86× |
| Ohio | 6,398 | 0.81× |
| Arizona | 6,145 | 1.17× |
| Virginia | 6,062 | 0.97× |
| Tennessee | 6,020 | 1.17× |
| Massachusetts | 5,912 | 1.17× |
| Michigan | 5,857 | 0.87× |
| Colorado | 5,190 | 1.28× |
| Maryland | 5,099 | 1.16× |
| Washington | 5,098 | 0.99× |
| Missouri | 4,863 | 1.18× |
| Wisconsin | 4,163 | 1.08× |
| Connecticut | 4,066 | 1.58× |
| Minnesota | 3,699 | 1.01× |
| Oregon | 3,428 | 1.17× |
| Nevada | 3,237 | 1.3× |
| Indiana | 3,195 | 0.68× |
| Louisiana | 3,135 | 0.95× |
| Kentucky | 2,725 | 0.85× |
| Utah | 2,631 | 1.15× |
| South Carolina | 2,596 | 0.67× |
| Alabama | 2,209 | 0.62× |
| Oklahoma | 1,925 | 0.68× |
| Hawaii | 1,661 | 1.51× |
| Iowa | 1,475 | 0.7× |
| Kansas | 1,369 | 0.68× |
| Arkansas | 1,322 | 0.63× |
| Idaho | 1,233 | 0.96× |
| New Hampshire | 1,166 | 1.15× |
| Washington, District of Columbia | 1,113 | 1.44× |
| Nebraska | 1,099 | 0.85× |
| West Virginia | 1,095 | 0.92× |
| Rhode Island | 1,062 | 1.3× |
| Maine | 1,041 | 1.13× |
| Mississippi | 1,003 | 0.47× |
| New Mexico | 793 | 0.62× |
| Vermont | 606 | 1.35× |
| Montana | 581 | 0.82× |
| Delaware | 438 | 0.62× |
| South Dakota | 413 | 0.7× |
| North Dakota | 380 | 0.72× |
| Alaska | 373 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Viber | 148.97× | Internet & Social Media |
| Sarah Paulson | 61.99× | Movies & TV |
| GroupMe | 59.95× | Internet & Social Media |
| Evernote | 71.75× | Internet & Social Media |
| Peter Thiel | 20× | Business & Career |
| Angelique Boyer | 38.84× | Movies & TV |
| Motorcycle helmet | 14.04× | Cars & Mobility |
| DocuSign | 16.3× | Technology & Electronics |
| Software as a service | 18.69× | Technology & Electronics |
| Planet Fitness | 4.47× | Sports |
| GoToMeeting | 63.44× | Technology & Electronics |
| WordPress | 16.54× | Technology & Electronics |
| Trello | 20.54× | Internet & Social Media |
| Kia Sportage | 20× | Cars & Mobility |
| QuickBooks | 9.49× | Home & Garden |
| Cruiser (motorcycle) | 11.01× | Cars & Mobility |
| Diaper bag | 5.7× | Kids & Family |
| Touring motorcycle | 7.72× | Cars & Mobility |
| Jeremy Irons | 20× | Movies & TV |
| Motorcycle accessories | 6.89× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.6 |
| LGBTQ+ Identity | OPEN | 2.24 |
| DIY Mentality | THRILL | 1.41 |
| Creativity | OPEN | 1.37 |
| Quality Awareness | PREMIUM | 1.37 |
| Career Orientation | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| Germany | 9.2% |
| Japan | 9.2% |
See Hightail audiences in other countries
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Frequently asked questions
How many fans does Hightail have in United States?
Hightail has an estimated audience of 256,543 people in United States, concentrated in California and New York.
What is the gender split and age of Hightail fans?
50.3% of Hightail fans are female, 49.7% are male, with an average age of 33.8 years.
Which brands do Hightail fans like most?
Hightail fans show strongest brand affinity for Viber (148.97×), Sarah Paulson (61.99×), and GroupMe (59.95×) over the country average.
Where do Hightail fans live in United States?
Hightail fans in United States are most concentrated in California (reach 55,810), New York (reach 20,469), and Texas (reach 19,450). These three regions account for the largest share of the active audience.
What other brands do Hightail fans also like?
Beyond Hightail itself, the audience over-indexes on Sarah Paulson (61.99×), GroupMe (59.95×), Evernote (71.75×), and Peter Thiel (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hightail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.