Rascasse Audience Intelligence

GoToMeeting Target Market in United States

A data profile of the people who buy, follow and care about GoToMeeting in United States — modelled from more than twelve digital signal sources. GoToMeeting has an estimated audience of 271,279 people in United States.

#55among Software in United States#5278among Brand in United States#1276in Technology & Electronics

The average GoToMeeting fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zoom!, TeamViewer, DocuSign, with strongest over-indexing on Zoom! (62.5× the country average).

Demographically, the GoToMeeting audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GoToMeeting fan in United States is balanced, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zoom!.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GoToMeeting profile in United States.

Audience size
271K
in United States
Gender
46.2%♀
53.8% male
Age
39.8
average years
Country rank
#50878
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GoToMeeting

46.2% are female, 53.8% are male, average age 39.8.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for GoToMeeting audience in United States
MetricValue
Female46.2%
Male53.8%
Average age39.8
Estimated audience size271,279
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the GoToMeeting audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

33.8%

of the worldwide GoToMeeting audience comes from United States.

Worldwide audience distribution share by country for GoToMeeting
CountryShare
United States33.8%
Italy8.1%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GoToMeeting audience in United States is strongest.

Fig. 05

Top regions by affinity

GoToMeeting customers by region in United States
#RegionReachAffinity×
01North Dakota<1K1.42×
02Michigan~9K1.27×
03Virginia~8K1.23×
04Vermont<1K1.19×
05Florida~20K1.09×
06Maryland~5K1.09×
07Illinois~9K1.08×
08California~30K1.07×
09Kansas~2K1.07×
10Wisconsin~4K1.06×
11Nevada~3K1.06×
12Indiana~5K1.05×
13South Dakota<1K1.05×
14Arizona~5K1.04×
15Delaware<1K1.04×
16New Jersey~7K1.03×
17Pennsylvania~9K1.02×
18Massachusetts~5K1.02×
19Texas~20K1.01×
20Missouri~4K1.01×
21Mississippi~2K1.01×
22Georgia~8K1.00×
23Montana<1K1.00×
24New Mexico~1K0.99×
25New Hampshire<1K0.99×
26Louisiana~3K0.98×
27Iowa~2K0.98×
28Oregon~3K0.97×
29West Virginia~1K0.97×
30Hawaii~1K0.97×
31Maine<1K0.97×
32Colorado~4K0.96×
33Idaho~1K0.96×
34Alaska<1K0.96×
35North Carolina~7K0.95×
36Alabama~3K0.95×
37Connecticut~2K0.95×
38South Carolina~4K0.94×
39Minnesota~3K0.94×
40Nebraska~1K0.94×
41Ohio~7K0.93×
42Washington, District of Columbia<1K0.92×
43Utah~2K0.91×
44Kentucky~3K0.90×
45Rhode Island<1K0.90×
46Oklahoma~3K0.89×
47Arkansas~2K0.89×
48Tennessee~5K0.88×
49New York~10K0.86×
50Washington~4K0.84×
Fig. 06

Affinity by region

Affinity by region — GoToMeeting, United States
0.84×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GoToMeeting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GoToMeeting audience
#·InterestCategoryAffinity×
01TeamViewerTechnology & Electronics204.08×
02Colorado Technical UniversityBusiness & Career146.63×
03PicMonkeyInternet & Social Media125.58×
04NetSuiteTechnology & Electronics109.20×
05EvernoteInternet & Social Media99.83×
06TodoistTechnology & Electronics87.58×
07Box (company)Technology & Electronics72.40×
08ZendeskInternet & Social Media68.82×
09BlackbaudTechnology & Electronics66.41×
10TrelloInternet & Social Media65.13×
11Zoom!Business & Career62.50×
12T. Rowe PriceBusiness & Career62.38×
13Virtual machineTechnology & Electronics59.68×
14DocuSignTechnology & Electronics52.94×
15AsanaTechnology & Electronics46.87×
16Groovy (programming language)Technology & Electronics36.68×
17GroupMeInternet & Social Media35.98×
18FiverrBusiness & Career31.23×
19Square (company)Shopping19.66×
20The UPS StoreShopping11.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GoToMeeting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GoToMeeting audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.05×
Need for SecurityCONSERVATISM1.91×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GoToMeeting audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
IndividualismJOY0.97×
MindfulnessBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GoToMeeting's target market in United States?

GoToMeeting's target market in United States covers an estimated 271,279 people, concentrated in California and Texas.

02

What is the gender split and age of GoToMeeting customers?

46.2% of the GoToMeeting audience are female, 53.8% are male, with an average age of 39.8 years.

03

Which brands do GoToMeeting fans like most?

GoToMeeting fans show strongest brand affinity for Zoom! (62.5×), TeamViewer (204.08×), and DocuSign (52.94×) over the country average.

04

Where do GoToMeeting fans live in United States?

GoToMeeting fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do GoToMeeting fans also like?

Beyond GoToMeeting itself, the audience over-indexes on TeamViewer (204.08×), DocuSign (52.94×), NetSuite (109.2×), and Groovy (programming language) (36.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See GoToMeeting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GoToMeeting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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