Skout Audience in United States
Skout has an estimated audience of 386,354 people in United States. 41.1% are female, 58.9% are male, average age 33.3. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Online gambling, Google Maps, Capital One, Honda HR-V.
The average Skout fan in United States is 33.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Online gambling, Google Maps, with strongest over-indexing on Kia Sportage (53.68× the country average). Demographically, the Skout audience skews more male with an average age of 33.3, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication
Demographics of Skout fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 33.3 |
| Estimated audience size | 386,354 |
Audience persona
The typical Skout fan in United States is more male, around 33.3 years old, with strong DIY Mentality tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,279 | 1.51× |
| Texas | 45,039 | 1.36× |
| New York | 24,033 | 1.11× |
| Florida | 21,993 | 0.84× |
| Ohio | 18,293 | 1.54× |
| Illinois | 13,244 | 1.03× |
| Pennsylvania | 12,976 | 1× |
| Georgia | 12,042 | 1.01× |
| Tennessee | 9,870 | 1.27× |
| Michigan | 9,705 | 0.96× |
| Indiana | 9,507 | 1.35× |
| Wisconsin | 9,403 | 1.62× |
| Arizona | 9,275 | 1.18× |
| Oregon | 9,233 | 2.08× |
| Virginia | 8,908 | 0.95× |
| Massachusetts | 8,367 | 1.1× |
| Missouri | 7,854 | 1.26× |
| North Carolina | 7,847 | 0.68× |
| New Jersey | 7,442 | 0.76× |
| Louisiana | 7,133 | 1.43× |
| Washington | 6,903 | 0.89× |
| Oklahoma | 6,494 | 1.51× |
| Nevada | 5,994 | 1.6× |
| South Carolina | 5,678 | 0.98× |
| Colorado | 5,331 | 0.88× |
| Alabama | 4,932 | 0.91× |
| Kentucky | 4,870 | 1.01× |
| Maryland | 4,250 | 0.64× |
| Connecticut | 4,166 | 1.08× |
| Minnesota | 4,013 | 0.72× |
| Iowa | 3,940 | 1.24× |
| Arkansas | 3,769 | 1.18× |
| Mississippi | 3,537 | 1.11× |
| West Virginia | 2,773 | 1.54× |
| Kansas | 2,505 | 0.82× |
| New Mexico | 2,344 | 1.21× |
| Nebraska | 2,265 | 1.17× |
| Hawaii | 1,947 | 1.17× |
| Utah | 1,829 | 0.53× |
| Idaho | 1,453 | 0.75× |
| Maine | 1,071 | 0.77× |
| Rhode Island | 892 | 0.73× |
| New Hampshire | 831 | 0.55× |
| Delaware | 743 | 0.7× |
| South Dakota | 679 | 0.76× |
| Washington, District of Columbia | 630 | 0.54× |
| Montana | 461 | 0.43× |
| North Dakota | 451 | 0.57× |
| Alaska | 286 | 0.35× |
| Wyoming | 232 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 53.68× | Cars & Mobility |
| Online gambling | 26.15× | Games |
| Google Maps | 5.85× | Internet & Social Media |
| Capital One | 5.81× | Business & Career |
| Honda HR-V | 35.79× | Cars & Mobility |
| Indeed.com | 5.51× | Business & Career |
| Pre-school playgroup | 38.82× | Kids & Family |
| Paddy Power | 49× | Games |
| Khan Academy | 8.53× | Business & Career |
| Circle K | 7.07× | Shopping |
| Google News | 5.75× | News |
| Enterprise Rent-A-Car | 5.7× | Cars & Mobility |
| Jeep Grand Cherokee | 9.21× | Cars & Mobility |
| CarGurus | 4.64× | Cars & Mobility |
| Beetlejuice | 3.72× | Movies & TV |
| DeviantArt | 5.4× | Internet & Social Media |
| AccuWeather | 4.54× | Home & Garden |
| ICloud | 6.58× | Technology & Electronics |
| Aaron Rodgers | 4.33× | Sports |
| Apple Store | 4.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Creativity | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.22 |
| Urban Lifestyle | OPEN | 1.19 |
| Community Orientation | OPEN | 1.14 |
| Mindfulness | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 56.2% |
| United States | 9.1% |
| China | 6.6% |
See Skout audiences in other countries
More Communication audiences in United States
Frequently asked questions
How many fans does Skout have in United States?
Skout has an estimated audience of 386,354 people in United States, concentrated in California and Texas.
What is the gender split and age of Skout fans?
41.1% of Skout fans are female, 58.9% are male, with an average age of 33.3 years.
Which brands do Skout fans like most?
Skout fans show strongest brand affinity for Kia Sportage (53.68×), Online gambling (26.15×), and Google Maps (5.85×) over the country average.
Where do Skout fans live in United States?
Skout fans in United States are most concentrated in California (reach 64,279), Texas (reach 45,039), and New York (reach 24,033). These three regions account for the largest share of the active audience.
What other brands do Skout fans also like?
Beyond Skout itself, the audience over-indexes on Online gambling (26.15×), Google Maps (5.85×), Capital One (5.81×), and Honda HR-V (35.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Skout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.