Rascasse Audience Intelligence

TripIt Audience in United States

A data profile of the people who buy, follow and care about TripIt in United States — modelled from more than twelve digital signal sources. TripIt has an estimated audience of 277,860 people in United States.

#1688among Website / Newspaper / Magazine in United States#4213in Travel & Leisure

The average TripIt fan in United States is 33.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sarah Paulson, File sharing, Viber, with strongest over-indexing on Sarah Paulson (148.95× the country average).

Demographically, the TripIt audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TripIt fan in United States is balanced, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Sarah Paulson.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TripIt profile in United States.

Audience size
278K
in United States
Gender
50.5%♀
49.5% male
Age
33.7
average years
Country rank
#50258
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TripIt

50.5% are female, 49.5% are male, average age 33.7.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for TripIt audience in United States
MetricValue
Female50.5%
Male49.5%
Average age33.7
Estimated audience size277,860
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the TripIt audience in United States
Age bracketShare%
16-1938%
20-2916%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

26.6%

of the worldwide TripIt audience comes from United States.

Worldwide audience distribution share by country for TripIt
CountryShare
United States26.6%
Japan10.3%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TripIt audience in United States is strongest.

Fig. 05

Top regions by affinity

TripIt fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.14×
02Hawaii~2K2.02×
03Washington~10K1.76×
04Colorado~7K1.64×
05California~50K1.60×
06Oregon~5K1.51×
07Massachusetts~8K1.46×
08Alaska<1K1.30×
09New Hampshire~1K1.23×
10Vermont<1K1.17×
11Arizona~7K1.15×
12Virginia~8K1.14×
13Maryland~5K1.13×
14Florida~20K1.11×
15Utah~3K1.10×
16Connecticut~3K1.09×
17Maine~1K1.09×
18Nevada~3K1.07×
19New York~20K1.06×
20Idaho~1K1.05×
21Minnesota~4K1.01×
22Illinois~9K0.97×
23Missouri~4K0.97×
24New Mexico~1K0.96×
25Montana<1K0.95×
26North Carolina~8K0.94×
27New Jersey~7K0.93×
28Rhode Island<1K0.93×
29Texas~20K0.92×
30Tennessee~5K0.92×
31Kansas~2K0.91×
32Georgia~8K0.90×
33Wisconsin~4K0.90×
34Nebraska~1K0.85×
35Delaware<1K0.84×
36South Carolina~4K0.83×
37Pennsylvania~8K0.82×
38North Dakota<1K0.80×
39South Dakota<1K0.79×
40Louisiana~3K0.76×
41Michigan~5K0.74×
42Iowa~2K0.74×
43Indiana~4K0.73×
44Oklahoma~2K0.73×
45Ohio~6K0.72×
46West Virginia<1K0.70×
47Alabama~3K0.69×
48Kentucky~2K0.68×
49Arkansas~2K0.66×
50Mississippi~1K0.64×
Fig. 06

Affinity by region

Affinity by region — TripIt, United States
0.64×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TripIt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TripIt audience
#·InterestCategoryAffinity×
01File sharingInternet & Social Media291.35×
02Sarah PaulsonMovies & TV148.95×
03ViberInternet & Social Media79.87×
04FaceTimeTechnology & Electronics62.09×
05Skyline ChiliFood & Beverages56.40×
06GroupMeInternet & Social Media46.47×
07ClickBankShopping35.15×
08JWowwMovies & TV28.08×
09Holland TaylorMovies & TV20.00×
10Bordeaux wineFood & Beverages20.00×
11Vera FarmigaMovies & TV19.90×
12Torchy's TacosFood & Beverages13.32×
13Peter ThielBusiness & Career12.12×
14FreelancerBusiness & Career11.11×
15Jennifer Love HewittMovies & TV9.62×
16Self-employmentBusiness & Career6.31×
17American ExpressBusiness & Career5.85×
18Chipotle Mexican GrillFood & Beverages3.96×
19Taco BellFood & Beverages3.54×
20Planet FitnessSports3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TripIt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TripIt audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.07×
Convenience OrientationPREMIUM1.55×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TripIt audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.45×
TraditionCONSERVATISM0.79×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TripIt have in United States?

TripIt has an estimated audience of 277,860 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TripIt fans?

50.5% of TripIt fans are female, 49.5% are male, with an average age of 33.7 years.

03

Which brands do TripIt fans like most?

TripIt fans show strongest brand affinity for Sarah Paulson (148.95×), File sharing (291.35×), and Viber (79.87×) over the country average.

04

Where do TripIt fans live in United States?

TripIt fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do TripIt fans also like?

Beyond TripIt itself, the audience over-indexes on File sharing (291.35×), Viber (79.87×), FaceTime (62.09×), and GroupMe (46.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See TripIt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TripIt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →