TripIt Audience in United States
TripIt has an estimated audience of 279,506 people in United States. 50.5% are female, 49.5% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: The Fillmore, Historic site, Vocal harmony, Goop, Governor of Michigan.
The average TripIt fan in United States is 33.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Fillmore, Historic site, Vocal harmony, with strongest over-indexing on The Fillmore (86.79× the country average). Demographically, the TripIt audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of TripIt fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.7 |
| Estimated audience size | 279,506 |
Audience persona
The typical TripIt fan in United States is balanced, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Fillmore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,223 | 1.73× |
| Texas | 23,716 | 0.99× |
| Florida | 21,262 | 1.12× |
| New York | 17,540 | 1.12× |
| Washington | 10,199 | 1.82× |
| Illinois | 9,705 | 1.04× |
| Massachusetts | 8,578 | 1.56× |
| Virginia | 8,217 | 1.21× |
| Georgia | 8,111 | 0.94× |
| North Carolina | 8,039 | 0.96× |
| Pennsylvania | 7,863 | 0.84× |
| Colorado | 7,653 | 1.74× |
| New Jersey | 6,855 | 0.96× |
| Arizona | 6,641 | 1.16× |
| Ohio | 6,069 | 0.7× |
| Maryland | 5,724 | 1.19× |
| Michigan | 5,271 | 0.72× |
| Tennessee | 5,160 | 0.92× |
| Oregon | 4,887 | 1.53× |
| Missouri | 4,330 | 0.96× |
| Minnesota | 4,158 | 1.04× |
| Wisconsin | 3,802 | 0.9× |
| Indiana | 3,653 | 0.72× |
| South Carolina | 3,568 | 0.85× |
| Connecticut | 3,137 | 1.12× |
| Utah | 2,828 | 1.13× |
| Nevada | 2,777 | 1.03× |
| Hawaii | 2,530 | 2.11× |
| Alabama | 2,502 | 0.64× |
| Louisiana | 2,438 | 0.68× |
| Kentucky | 2,074 | 0.59× |
| Kansas | 2,045 | 0.93× |
| Washington, District of Columbia | 2,003 | 2.38× |
| Oklahoma | 1,927 | 0.62× |
| Iowa | 1,588 | 0.69× |
| Idaho | 1,431 | 1.02× |
| New Hampshire | 1,368 | 1.24× |
| New Mexico | 1,349 | 0.96× |
| Arkansas | 1,126 | 0.49× |
| Nebraska | 1,104 | 0.79× |
| Maine | 1,096 | 1.09× |
| Mississippi | 878 | 0.38× |
| Rhode Island | 785 | 0.88× |
| Montana | 665 | 0.86× |
| Alaska | 592 | 0.99× |
| Vermont | 583 | 1.19× |
| Delaware | 574 | 0.74× |
| West Virginia | 413 | 0.32× |
| South Dakota | 294 | 0.45× |
| Wyoming | 244 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Fillmore | 86.79× | Music & Radio |
| Historic site | 14.24× | Arts & Culture |
| Vocal harmony | 10.18× | Music & Radio |
| Goop | 9.06× | Internet & Social Media |
| Governor of Michigan | 10.63× | Politics & Society |
| Harlow | 16.63× | Travel & Leisure |
| Fairy godmother | 10× | Literature |
| Mathcore | 10.04× | Music & Radio |
| JDSU | 3.65× | Business & Career |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Hipster | 11.25× | Politics & Society |
| Minnesota | 2.04× | Travel & Leisure |
| Howard Wolowitz | 52.7× | Movies & TV |
| TV Fanatic | 11.08× | Movies & TV |
| Sinaloa | 3.81× | Travel & Leisure |
| Wikia | 3.29× | Internet & Social Media |
| El Paso County, Colorado | 12.31× | Travel & Leisure |
| Elsword | 14.76× | Games |
| Lahaina, Hawaii | 16.03× | Travel & Leisure |
| Jesse Plemons | 3.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| Quality Awareness | PREMIUM | 1.46 |
| Convenience Orientation | PREMIUM | 1.38 |
| Design Affinity | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.28 |
| Spirituality | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Japan | 10.5% |
| China | 8.2% |
See TripIt audiences in other countries
More Travel & Leisure audiences in United States
Frequently asked questions
How many fans does TripIt have in United States?
TripIt has an estimated audience of 279,506 people in United States, concentrated in California and Texas.
What is the gender split and age of TripIt fans?
50.5% of TripIt fans are female, 49.5% are male, with an average age of 33.7 years.
Which brands do TripIt fans like most?
TripIt fans show strongest brand affinity for The Fillmore (86.79×), Historic site (14.24×), and Vocal harmony (10.18×) over the country average.
Where do TripIt fans live in United States?
TripIt fans in United States are most concentrated in California (reach 53,223), Texas (reach 23,716), and Florida (reach 21,262). These three regions account for the largest share of the active audience.
What other brands do TripIt fans also like?
Beyond TripIt itself, the audience over-indexes on Historic site (14.24×), Vocal harmony (10.18×), Goop (9.06×), and Governor of Michigan (10.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TripIt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.