Television channel Audience in United States

Television channel has an estimated audience of 20,809,226 people in United States. 49.7% are female, 50.3% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Television channel fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Television channel audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Television channel fans

Demographic split for Television channel audience in United States
MetricValue
Female49.7%
Male50.3%
Average age38.1
Estimated audience size20,809,226

Audience persona

The typical Television channel fan in United States is balanced, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Television channel in United States
RegionReachAffinity
California2,396,2071.05×
Texas1,857,8571.04×
Florida1,315,7830.93×
New York1,254,0361.08×
Michigan720,8291.32×
Illinois714,2271.03×
Pennsylvania695,1440.99×
Ohio667,3821.04×
Missouri657,6881.96×
North Carolina655,8651.05×
Georgia634,4090.99×
Virginia587,1901.16×
New Jersey523,2630.99×
Massachusetts446,0381.09×
Washington434,5431.04×
Tennessee390,0100.93×
Indiana373,9980.98×
Maryland362,8541.01×
Arizona345,7240.81×
South Carolina328,8551.05×
Alabama326,3201.12×
Louisiana314,8701.17×
Wisconsin304,8460.97×
Minnesota281,3270.94×
Kentucky273,3761.05×
Colorado265,0050.81×
Oregon235,5810.99×
Oklahoma232,9351.01×
Mississippi229,3991.34×
Connecticut209,7791.01×
Arkansas205,0681.2×
Utah183,9940.99×
Iowa182,6691.07×
Nevada181,8110.9×
Kansas162,8970.99×
New Mexico119,7011.15×
Nebraska99,3190.95×
Idaho93,9990.9×
West Virginia92,3230.95×
Rhode Island74,3961.12×
New Hampshire70,2190.86×
Maine62,1170.83×
Washington, District of Columbia62,1100.99×
Hawaii58,4710.65×
Delaware53,1310.93×
Montana41,1870.71×
Vermont39,8291.09×
North Dakota39,5820.93×
South Dakota32,5220.68×
Alaska24,8040.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Television channel audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Google Maps4.35×Internet & Social Media
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Television channel audience
TraitClusterScore
Risk AppetiteTHRILL1.38
Luxury OrientationPREMIUM1.26
Early Adopter MentalityPOWER1.18
SpiritualityBALANCE1.15
Need for SecurityCONSERVATISM1.15
Quality AwarenessPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Television channel
CountryShare
United States16.7%
India6.5%
France4.5%

See Television channel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Television channel have in United States?

Television channel has an estimated audience of 20,809,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Television channel fans?

49.7% of Television channel fans are female, 50.3% are male, with an average age of 38.1 years.

Which brands do Television channel fans like most?

Television channel fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Television channel fans live in United States?

Television channel fans in United States are most concentrated in California (reach 2,396,207), Texas (reach 1,857,857), and Florida (reach 1,315,783). These three regions account for the largest share of the active audience.

What other brands do Television channel fans also like?

Beyond Television channel itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Television channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.