A data profile of the people who buy, follow and care about Television channel in Italy — modelled from more than twelve digital signal sources. Television channel has an estimated audience of 5,618,004 people in Italy.
Television channel has an estimated audience of 5,618,004 people in Italy. 38.5% are female, 61.5% are male, average age 38.3. Top brand affinities: Il manifesto, Wikipedia, Mediaset, Personal finance, WhatsApp.
Top brand affinities include Il manifesto, Wikipedia, Mediaset, with strongest over-indexing on Il manifesto (11.88× the country average).
Demographically, the Television channel audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
The typical Television channel fan in Italy is more male, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Il manifesto.
The key figures that characterise the Television channel profile in Italy.
38.5% are female, 61.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 38.3 |
| Estimated audience size | 5,618,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Television channel audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 6.5% |
| France | 4.5% |
The strongest cross-interests of the Television channel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Il manifesto | News | 11.88× | ||
| 02 | EgyptAir | Travel & Leisure | 11.81× | ||
| 03 | Lebanon | Travel & Leisure | 4.82× | ||
| 04 | Wikipedia | Internet & Social Media | 4.19× | ||
| 05 | Broadcasting of sports events | Movies & TV | 4.11× | ||
| 06 | Google Earth | Internet & Social Media | 3.84× | ||
| 07 | Satire | Literature | 3.38× | ||
| 08 | Mediaset | Technology & Electronics | 3.22× | ||
| 09 | Italian wine | Food & Beverages | 3.19× | ||
| 10 | Serie B | Sports | 2.17× | ||
| 11 | Singer-songwriter | Music & Radio | 2.07× | ||
| 12 | Champagne | Food & Beverages | 2.06× | ||
| 13 | corriere dello sport | Sports | 1.83× | ||
| 14 | Personal finance | Business & Career | 1.76× | ||
| 15 | Internet & Social Media | 1.74× | |||
| 16 | Tuttosport | Sports | 1.68× | ||
| 17 | Borsa Italiana | Business & Career | 1.58× | ||
| 18 | Financial services | Business & Career | 1.56× | ||
| 19 | RaiPlay | Movies & TV | 1.54× | ||
| 20 | Como 1907 | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Risk Appetite | THRILL | 1.20× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.74× | |
| Extroversion | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Television channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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