Skullcandy Audience in United States

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Skullcandy has an estimated audience of 1,790,040 people in United States. 34.9% are female, 65.1% are male, average age 34.2. Top regions: Texas, California, Florida. Top brand affinities: Sharks, Chicago Theatre, The Godfathers, Beats Electronics, Noise-cancelling headphones.

The average Skullcandy fan in United States is 34.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sharks, Chicago Theatre, The Godfathers, with strongest over-indexing on Sharks (22.35× the country average). Demographically, the Skullcandy audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Skullcandy fans

Demographic split for Skullcandy audience in United States
MetricValue
Female34.9%
Male65.1%
Average age34.2
Estimated audience size1,790,040

Audience persona

The typical Skullcandy fan in United States is more male, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sharks.

Top regions in United States

Top regions ranked by reach for Skullcandy in United States
RegionReachAffinity
Texas211,1541.37×
California210,7701.07×
Florida134,6121.11×
New York82,1210.82×
Georgia68,5661.24×
Illinois62,5201.05×
North Carolina57,9561.08×
Pennsylvania49,8190.83×
Ohio49,3250.89×
Michigan47,5361.02×
Utah41,2162.57×
Arizona40,6311.11×
Tennessee39,8311.11×
Virginia37,6970.86×
New Jersey36,9420.81×
Indiana35,6981.09×
Washington33,8190.94×
Colorado28,8041.02×
Alabama27,7911.11×
Missouri27,6580.96×
South Carolina27,1011.01×
Maryland25,8930.84×
Oklahoma25,6881.29×
Louisiana25,4961.1×
Massachusetts23,1570.66×
Kentucky22,3591×
Wisconsin21,3030.79×
Minnesota19,5910.76×
Nevada19,5281.13×
Oregon19,2790.94×
Mississippi16,8191.14×
Arkansas15,3111.04×
Kansas14,7061.04×
Connecticut14,1110.79×
New Mexico12,6411.41×
Iowa12,4980.85×
Idaho10,8171.2×
Nebraska8,6200.96×
West Virginia7,5930.91×
Hawaii6,1240.8×
Montana5,5171.11×
Maine4,6620.73×
New Hampshire4,5980.65×
Alaska4,4191.15×
Delaware4,0030.81×
South Dakota3,6340.88×
Rhode Island3,4840.61×
North Dakota3,4350.93×
Washington, District of Columbia3,3190.62×
Wyoming2,8971.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skullcandy audience
BrandAffinityCategory
Sharks22.35×Music & Radio
Chicago Theatre87.57×Arts & Culture
The Godfathers18.29×Music & Radio
Beats Electronics15.32×Technology & Electronics
Noise-cancelling headphones19.48×Technology & Electronics
Headphones7.24×Technology & Electronics
Skullgirls61.46×Games
Sexy Jeans14.26×Fashion & Accessoires
Jabra (headset)36.21×Technology & Electronics
Chromebook16.87×Technology & Electronics
PUP10.24×Music & Radio
Bluetooth4.99×Technology & Electronics
Marshall Headphones44.67×Technology & Electronics
Telephone4.11×Technology & Electronics
Apple Airpods12.24×Technology & Electronics
JBL10.37×Technology & Electronics
Loudspeaker4.02×Technology & Electronics
Gwar17.79×Music & Radio
Best Buy2.39×Shopping
Pro-Ject8.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skullcandy audience
TraitClusterScore
Early Adopter MentalityPOWER2.32
LGBTQ+ IdentityOPEN2.06
IndulgenceJOY1.69
SustainabilityBALANCE1.68
ExtroversionTHRILL1.56
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Skullcandy
CountryShare
United States30.5%
India20.9%
Japan5.1%

See Skullcandy audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Skullcandy have in United States?

Skullcandy has an estimated audience of 1,790,040 people in United States, concentrated in Texas and California.

What is the gender split and age of Skullcandy fans?

34.9% of Skullcandy fans are female, 65.1% are male, with an average age of 34.2 years.

Which brands do Skullcandy fans like most?

Skullcandy fans show strongest brand affinity for Sharks (22.35×), Chicago Theatre (87.57×), and The Godfathers (18.29×) over the country average.

Where do Skullcandy fans live in United States?

Skullcandy fans in United States are most concentrated in Texas (reach 211,154), California (reach 210,770), and Florida (reach 134,612). These three regions account for the largest share of the active audience.

What other brands do Skullcandy fans also like?

Beyond Skullcandy itself, the audience over-indexes on Chicago Theatre (87.57×), The Godfathers (18.29×), Beats Electronics (15.32×), and Noise-cancelling headphones (19.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skullcandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.