Rascasse Audience Intelligence

Skullcandy Target Market in United States

A data profile of the people who buy, follow and care about Skullcandy in United States — modelled from more than twelve digital signal sources. Skullcandy has an estimated audience of 1,810,837 people in United States.

#13among Entertainment in United States#1577among Brand in United States#543in Technology & Electronics

The average Skullcandy fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sharks, The Godfathers, Chicago Theatre, with strongest over-indexing on Sharks (22.35× the country average).

Demographically, the Skullcandy audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skullcandy fan in United States is more male, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Sharks.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skullcandy profile in United States.

Audience size
1.8M
in United States
Gender
34.9%♀
65.1% male
Age
34.2
average years
Country rank
#15386
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Skullcandy

34.9% are female, 65.1% are male, average age 34.2.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Skullcandy audience in United States
MetricValue
Female34.9%
Male65.1%
Average age34.2
Estimated audience size1,810,837
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Skullcandy audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3920%
40-4915%
50+11%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Skullcandy audience comes from United States.

Worldwide audience distribution share by country for Skullcandy
CountryShare
United States31.2%
India20.5%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skullcandy audience in United States is strongest.

Fig. 05

Top regions by affinity

Skullcandy customers by region in United States
#RegionReachAffinity×
01Utah~40K2.27×
02New Mexico~10K1.47×
03Texas~200K1.27×
04Mississippi~20K1.25×
05Oklahoma~20K1.24×
06Louisiana~30K1.23×
07Alaska~5K1.22×
08Georgia~70K1.19×
09Alabama~30K1.15×
10Idaho~10K1.15×
11Arizona~40K1.12×
12Indiana~40K1.12×
13Nevada~20K1.11×
14North Carolina~60K1.09×
15Wyoming~3K1.09×
16South Carolina~30K1.08×
17Kansas~20K1.07×
18Tennessee~40K1.06×
19Arkansas~20K1.05×
20Montana~5K1.05×
21Florida~100K1.04×
22Kentucky~20K1.04×
23Michigan~50K1.03×
24California~200K1.01×
25Illinois~60K1.00×
26Nebraska~9K1.00×
27West Virginia~8K0.99×
28North Dakota~4K0.97×
29Delaware~5K0.96×
30Missouri~30K0.95×
31Colorado~30K0.95×
32Ohio~50K0.91×
33South Dakota~4K0.91×
34Virginia~40K0.89×
35Washington~30K0.88×
36Oregon~20K0.88×
37Iowa~10K0.88×
38Maryland~30K0.85×
39Pennsylvania~50K0.84×
40New Jersey~40K0.81×
41Wisconsin~20K0.80×
42New York~80K0.79×
43Hawaii~6K0.79×
44Connecticut~10K0.78×
45Minnesota~20K0.77×
46Maine~5K0.76×
47New Hampshire~5K0.70×
48Rhode Island~4K0.70×
49Massachusetts~20K0.66×
50Washington, District of Columbia~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Skullcandy, United States
0.65×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skullcandy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skullcandy audience
#·InterestCategoryAffinity×
01Chicago TheatreArts & Culture87.57×
02SkullgirlsGames61.46×
03Marshall HeadphonesTechnology & Electronics44.67×
04Jabra (headset)Technology & Electronics36.21×
05MixtapesMusic & Radio25.87×
06SharksMusic & Radio22.35×
07Noise-cancelling headphonesTechnology & Electronics19.48×
08The GodfathersMusic & Radio18.29×
09GwarMusic & Radio17.79×
10ChromebookTechnology & Electronics16.87×
11Beats ElectronicsTechnology & Electronics15.32×
12Sexy JeansFashion & Accessoires14.26×
13Apple AirpodsTechnology & Electronics12.24×
14JBLTechnology & Electronics10.37×
15PUPMusic & Radio10.24×
16HeadphonesTechnology & Electronics7.24×
17Groovy (programming language)Technology & Electronics5.92×
18BluetoothTechnology & Electronics4.99×
19TelephoneTechnology & Electronics4.11×
20LoudspeakerTechnology & Electronics4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skullcandy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skullcandy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.64×
Early Adopter MentalityPOWER1.38×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skullcandy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Community OrientationOPEN0.86×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Skullcandy's target market in United States?

Skullcandy's target market in United States covers an estimated 1,810,837 people, concentrated in California and Texas.

02

What is the gender split and age of Skullcandy customers?

34.9% of the Skullcandy audience are female, 65.1% are male, with an average age of 34.2 years.

03

Which brands do Skullcandy fans like most?

Skullcandy fans show strongest brand affinity for Sharks (22.35×), The Godfathers (18.29×), and Chicago Theatre (87.57×) over the country average.

04

Where do Skullcandy fans live in United States?

Skullcandy fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Skullcandy fans also like?

Beyond Skullcandy itself, the audience over-indexes on The Godfathers (18.29×), Chicago Theatre (87.57×), Beats Electronics (15.32×), and Noise-cancelling headphones (19.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Skullcandy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skullcandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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