Chicago Theatre Audience in United States
Chicago Theatre has an estimated audience of 277,228 people in United States. 61.7% are female, 38.3% are male, average age 44.5. Top regions: Illinois, Indiana, Michigan. Top brand affinities: Steampunk, Tuscany, Minnesota, Home construction, Nationality.
The average Chicago Theatre fan in United States is 44.5 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Michigan. Top brand affinities include Steampunk, Tuscany, Minnesota, with strongest over-indexing on Steampunk (15.14× the country average). Demographically, the Chicago Theatre audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Theatre
Demographics of Chicago Theatre fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.5 |
| Estimated audience size | 277,228 |
Audience persona
The typical Chicago Theatre fan in United States is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Steampunk.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 182,487 | 19.76× |
| Indiana | 21,907 | 4.33× |
| Michigan | 12,806 | 1.77× |
| Wisconsin | 12,009 | 2.88× |
| New York | 10,711 | 0.69× |
| California | 10,005 | 0.33× |
| Texas | 9,249 | 0.39× |
| Missouri | 8,086 | 1.81× |
| Florida | 7,331 | 0.39× |
| Ohio | 6,210 | 0.73× |
| Iowa | 4,558 | 2× |
| Tennessee | 3,743 | 0.67× |
| Minnesota | 3,617 | 0.91× |
| Georgia | 3,510 | 0.41× |
| North Carolina | 2,989 | 0.36× |
| Kentucky | 2,547 | 0.73× |
| Pennsylvania | 2,420 | 0.26× |
| Virginia | 2,292 | 0.34× |
| Colorado | 2,275 | 0.52× |
| Washington | 1,769 | 0.32× |
| Massachusetts | 1,767 | 0.32× |
| Arizona | 1,762 | 0.31× |
| New Jersey | 1,672 | 0.24× |
| Kansas | 1,477 | 0.68× |
| Louisiana | 1,421 | 0.4× |
| Oklahoma | 1,326 | 0.43× |
| Maryland | 1,319 | 0.28× |
| South Carolina | 1,308 | 0.31× |
| Alabama | 1,303 | 0.34× |
| Arkansas | 1,162 | 0.51× |
| Nebraska | 968 | 0.7× |
| Nevada | 896 | 0.33× |
| Oregon | 884 | 0.28× |
| Mississippi | 848 | 0.37× |
| Connecticut | 709 | 0.25× |
| Utah | 612 | 0.25× |
| Washington, District of Columbia | 555 | 0.67× |
| South Dakota | 378 | 0.59× |
| New Mexico | 353 | 0.25× |
| Montana | 348 | 0.45× |
| West Virginia | 340 | 0.26× |
| Hawaii | 317 | 0.27× |
| North Dakota | 301 | 0.53× |
| New Hampshire | 297 | 0.27× |
| Idaho | 258 | 0.19× |
| Alaska | 239 | 0.4× |
| Rhode Island | 223 | 0.25× |
| Maine | 207 | 0.21× |
| Wyoming | 194 | 0.47× |
| Vermont | 188 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 15.14× | Fashion & Accessoires |
| Tuscany | 19.17× | Travel & Leisure |
| Minnesota | 1.97× | Travel & Leisure |
| Home construction | 1.54× | Home & Garden |
| Nationality | 2.25× | Politics & Society |
| Kamen Rider Kuuga | 32.03× | Movies & TV |
| Julio Cesar Chavez Jr. | 6.79× | Sports |
| Elsword | 13.71× | Games |
| Building envelope | 8.11× | Home & Garden |
| Vocal harmony | 3.61× | Music & Radio |
| Nipsey Hussle | 4.49× | Music & Radio |
| Square foot gardening | 12.57× | Home & Garden |
| Pro-Ject | 2.81× | Music & Radio |
| Nebraska | 1.77× | Travel & Leisure |
| Corona (band) | 3.69× | Music & Radio |
| Nebraska Cornhuskers football | 2.23× | Sports |
| Home staging | 3.21× | Home & Garden |
| Rift | 20.56× | Games |
| Historic site | 2.37× | Arts & Culture |
| Grinch | 2.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.13 |
| Urban Lifestyle | OPEN | 1.73 |
| Indulgence | JOY | 1.73 |
| Sustainability | BALANCE | 1.4 |
| Travelling | THRILL | 1.39 |
| Family Orientation | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.1% |
| United Kingdom | 3.7% |
| Brazil | 2.4% |
See Chicago Theatre audiences in other countries
More Theatre audiences in United States
- Moulin Rouge (2,419,140)
- Upright Citizens Brigade Theatre (2,003,413)
- IFC Center (1,155,752)
- Signature Theatre Company (New York City) (1,096,738)
- Music Box Theatre (844,500)
Frequently asked questions
How many fans does Chicago Theatre have in United States?
Chicago Theatre has an estimated audience of 277,228 people in United States, concentrated in Illinois and Indiana.
What is the gender split and age of Chicago Theatre fans?
61.7% of Chicago Theatre fans are female, 38.3% are male, with an average age of 44.5 years.
Which brands do Chicago Theatre fans like most?
Chicago Theatre fans show strongest brand affinity for Steampunk (15.14×), Tuscany (19.17×), and Minnesota (1.97×) over the country average.
Where do Chicago Theatre fans live in United States?
Chicago Theatre fans in United States are most concentrated in Illinois (reach 182,487), Indiana (reach 21,907), and Michigan (reach 12,806). These three regions account for the largest share of the active audience.
What other brands do Chicago Theatre fans also like?
Beyond Chicago Theatre itself, the audience over-indexes on Tuscany (19.17×), Minnesota (1.97×), Home construction (1.54×), and Nationality (2.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chicago Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.