Rascasse Audience Intelligence

Chicago Theatre Audience in United States

A data profile of the people who buy, follow and care about Chicago Theatre in United States — modelled from more than twelve digital signal sources. Chicago Theatre has an estimated audience of 277,228 people in United States.

#22among Theatre in United States#6085among POI in United States#504in Arts & Culture

The average Chicago Theatre fan in United States is 44.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, California.

Top brand affinities include Skullcandy, Chicago Blackhawks, Jewel-Osco, with strongest over-indexing on Skullcandy (87.57× the country average).

Demographically, the Chicago Theatre audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Theatre fan in United States is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Skullcandy.

Category: Arts & Culture · Type: POI · Subtype: Theatre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Theatre profile in United States.

Audience size
277K
in United States
Gender
61.7%♀
38.3% male
Age
44.5
average years
Country rank
#50310
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Theatre fans

61.7% are female, 38.3% are male, average age 44.5.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Chicago Theatre audience in United States
MetricValue
Female61.7%
Male38.3%
Average age44.5
Estimated audience size277,228
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Chicago Theatre audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4928%
50+29%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Chicago Theatre audience comes from United States.

Worldwide audience distribution share by country for Chicago Theatre
CountryShare
United States84.5%
United Kingdom3.2%
Brazil2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Theatre audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Theatre fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K19.71×
02Indiana~20K4.02×
03Wisconsin~10K2.63×
04Missouri~8K1.74×
05Iowa~4K1.70×
06Michigan~10K1.57×
07Minnesota~4K0.92×
08Alaska<1K0.90×
09North Dakota<1K0.90×
10Vermont<1K0.90×
11South Dakota<1K0.89×
12Nebraska~1K0.86×
13Montana<1K0.86×
14Delaware<1K0.85×
15Rhode Island<1K0.84×
16Washington, District of Columbia<1K0.84×
17Idaho~1K0.83×
18West Virginia~1K0.83×
19Maine<1K0.83×
20Kentucky~3K0.82×
21Kansas~2K0.82×
22Hawaii<1K0.82×
23New Hampshire<1K0.82×
24New Mexico~1K0.79×
25Arkansas~2K0.78×
26Ohio~6K0.76×
27Mississippi~2K0.76×
28Tennessee~4K0.75×
29Oklahoma~2K0.70×
30Utah~2K0.68×
31Louisiana~2K0.67×
32Connecticut~2K0.67×
33Nevada~2K0.66×
34Alabama~2K0.64×
35Oregon~2K0.64×
36New York~10K0.63×
37Colorado~3K0.63×
38South Carolina~3K0.61×
39Maryland~3K0.56×
40Arizona~3K0.54×
41Georgia~5K0.53×
42Washington~3K0.53×
43Massachusetts~3K0.53×
44North Carolina~4K0.51×
45Virginia~3K0.51×
46New Jersey~3K0.49×
47Florida~9K0.47×
48Pennsylvania~4K0.46×
49Texas~10K0.45×
50California~10K0.38×
Fig. 06

Affinity by region

Affinity by region — Chicago Theatre, United States
0.38×1.00×19.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Theatre audience
#·InterestCategoryAffinity×
01SkullcandyTechnology & Electronics87.57×
02Shedd AquariumTravel & Leisure38.55×
03Soldier FieldSports26.61×
04Frank Lloyd WrightHome & Garden22.77×
05Christoph WaltzMovies & TV19.04×
06Art Institute of ChicagoTravel & Leisure19.04×
07Chicago BlackhawksSports19.02×
08Wrigley FieldSports18.01×
09Debbie HarryMusic & Radio16.36×
10Diego RiveraArts & Culture15.85×
11Chicago White SoxSports15.79×
12Jewel-OscoShopping14.88×
13Chicago Fire (TV series)Movies & TV11.92×
14Georgia O'KeeffeArts & Culture11.16×
15Northwestern UniversityBusiness & Career8.71×
16Chicago CubsSports6.71×
17Late-night talk showMovies & TV6.64×
18Elizabeth TaylorMovies & TV5.67×
19Chicago BearsSports4.53×
20Trader Joe'sShopping2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Theatre audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.25×
IndulgenceJOY1.94×
Urban LifestyleOPEN1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Theatre audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.86×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Theatre have in United States?

Chicago Theatre has an estimated audience of 277,228 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Chicago Theatre fans?

61.7% of Chicago Theatre fans are female, 38.3% are male, with an average age of 44.5 years.

03

Which brands do Chicago Theatre fans like most?

Chicago Theatre fans show strongest brand affinity for Skullcandy (87.57×), Chicago Blackhawks (19.02×), and Jewel-Osco (14.88×) over the country average.

04

Where do Chicago Theatre fans live in United States?

Chicago Theatre fans in United States are most concentrated in Illinois (reach ~200K), Indiana (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Theatre fans also like?

Beyond Chicago Theatre itself, the audience over-indexes on Chicago Blackhawks (19.02×), Jewel-Osco (14.88×), Chicago White Sox (15.79×), and Christoph Waltz (19.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theatre audiences in United States

See Chicago Theatre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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