Rascasse Audience Intelligence

Upright Citizens Brigade Theatre Audience in United States

A data profile of the people who buy, follow and care about Upright Citizens Brigade Theatre in United States — modelled from more than twelve digital signal sources. Upright Citizens Brigade Theatre has an estimated audience of 2,003,413 people in United States.

#2among Theatre in United States#1109among POI in United States#145in Arts & Culture

The average Upright Citizens Brigade Theatre fan in United States is 45.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, New Jersey.

Top brand affinities include Ed Helms, Anne Hathaway, Late-night talk show, with strongest over-indexing on Ed Helms (64.18× the country average).

Demographically, the Upright Citizens Brigade Theatre audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Upright Citizens Brigade Theatre fan in United States is more male, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Ed Helms.

Category: Arts & Culture · Type: POI · Subtype: Theatre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upright Citizens Brigade Theatre profile in United States.

Audience size
2M
in United States
Gender
39.1%♀
60.9% male
Age
45.5
average years
Country rank
#14218
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upright Citizens Brigade Theatre fans

39.1% are female, 60.9% are male, average age 45.5.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Upright Citizens Brigade Theatre audience in United States
MetricValue
Female39.1%
Male60.9%
Average age45.5
Estimated audience size2,003,413
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Upright Citizens Brigade Theatre audience in United States
Age bracketShare%
16-198%
20-2912%
30-3920%
40-4926%
50+34%
Fig. 04

Worldwide distribution

76.6%

of the worldwide Upright Citizens Brigade Theatre audience comes from United States.

Worldwide audience distribution share by country for Upright Citizens Brigade Theatre
CountryShare
United States76.6%
United Kingdom6.6%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upright Citizens Brigade Theatre audience in United States is strongest.

Fig. 05

Top regions by affinity

Upright Citizens Brigade Theatre fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M15.83×
02California~1.5M11.54×
03New Jersey~100K2.30×
04Washington, District of Columbia~7K1.19×
05Vermont~4K1.02×
06Alaska~4K1.01×
07North Dakota~4K0.99×
08Connecticut~20K0.97×
09South Dakota~4K0.97×
10Rhode Island~6K0.94×
11Montana~5K0.94×
12Delaware~5K0.92×
13West Virginia~8K0.90×
14Maine~6K0.90×
15Hawaii~8K0.89×
16New Hampshire~7K0.89×
17Idaho~9K0.88×
18Oregon~20K0.87×
19Mississippi~10K0.87×
20Nebraska~9K0.87×
21New Mexico~9K0.87×
22Arkansas~10K0.86×
23Massachusetts~30K0.84×
24Iowa~10K0.84×
25Oklahoma~20K0.83×
26Kansas~10K0.83×
27Louisiana~20K0.82×
28Alabama~20K0.80×
29Kentucky~20K0.80×
30Utah~10K0.80×
31Nevada~20K0.79×
32South Carolina~20K0.75×
33Washington~30K0.74×
34Indiana~30K0.73×
35Minnesota~20K0.73×
36Missouri~20K0.72×
37Wisconsin~20K0.72×
38Maryland~20K0.71×
39Tennessee~30K0.70×
40Colorado~20K0.70×
41Pennsylvania~50K0.67×
42Arizona~30K0.66×
43Illinois~40K0.65×
44Virginia~30K0.65×
45Michigan~30K0.62×
46Georgia~40K0.61×
47Ohio~40K0.60×
48North Carolina~40K0.60×
49Florida~60K0.47×
50Texas~80K0.44×
Fig. 06

Affinity by region

Affinity by region — Upright Citizens Brigade Theatre, United States
0.44×1.00×15.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upright Citizens Brigade Theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upright Citizens Brigade Theatre audience
#·InterestCategoryAffinity×
01Ed HelmsMovies & TV64.18×
02Vicky Cristina BarcelonaMovies & TV37.14×
03Brooklyn Nine-NineMovies & TV16.25×
04John C. ReillyMovies & TV15.43×
05International educationBusiness & Career11.61×
06Anna FarisMovies & TV11.17×
07Late-night talk showMovies & TV10.92×
08University of California, Los AngelesBusiness & Career10.77×
09Cyndi LauperMusic & Radio10.43×
10Bob's BurgersMovies & TV9.55×
11The OnionInternet & Social Media9.16×
12Breaking BadMovies & TV8.67×
13Chris PrattMovies & TV8.45×
14Anne HathawayMovies & TV8.37×
15Charlize TheronMovies & TV7.66×
16Rotten TomatoesMovies & TV6.42×
17Millie Bobby BrownMovies & TV6.25×
18Broadway theatreTravel & Leisure3.99×
19PodcastMusic & Radio2.25×
20SupermanMovies & TV2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upright Citizens Brigade Theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Upright Citizens Brigade Theatre audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Early Adopter MentalityPOWER1.64×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Upright Citizens Brigade Theatre audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
DIY MentalityTHRILL0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Upright Citizens Brigade Theatre have in United States?

Upright Citizens Brigade Theatre has an estimated audience of 2,003,413 people in United States, concentrated in California and New York.

02

What is the gender split and age of Upright Citizens Brigade Theatre fans?

39.1% of Upright Citizens Brigade Theatre fans are female, 60.9% are male, with an average age of 45.5 years.

03

Which brands do Upright Citizens Brigade Theatre fans like most?

Upright Citizens Brigade Theatre fans show strongest brand affinity for Ed Helms (64.18×), Anne Hathaway (8.37×), and Late-night talk show (10.92×) over the country average.

04

Where do Upright Citizens Brigade Theatre fans live in United States?

Upright Citizens Brigade Theatre fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1.5M), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Upright Citizens Brigade Theatre fans also like?

Beyond Upright Citizens Brigade Theatre itself, the audience over-indexes on Anne Hathaway (8.37×), Late-night talk show (10.92×), Millie Bobby Brown (6.25×), and University of California, Los Angeles (10.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Upright Citizens Brigade Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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