Signature Theatre Company (New York City) Audience in United States

Signature Theatre Company (New York City) logo

Signature Theatre Company (New York City) has an estimated audience of 1,096,738 people in United States. 55.4% are female, 44.6% are male, average age 45.3. Top regions: New York, New Jersey, California. Top brand affinities: Autism Awareness, Idina Menzel, Diabetes mellitus awareness, Jonathan Groff, Lea Michele.

The average Signature Theatre Company (New York City) fan in United States is 45.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Autism Awareness, Idina Menzel, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Signature Theatre Company (New York City) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Theatre

Demographics of Signature Theatre Company (New York City) fans

Demographic split for Signature Theatre Company (New York City) audience in United States
MetricValue
Female55.4%
Male44.6%
Average age45.3
Estimated audience size1,096,738

Audience persona

The typical Signature Theatre Company (New York City) fan in United States is more female, around 45.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Signature Theatre Company (New York City) in United States
RegionReachAffinity
New York822,55414.81×
New Jersey82,0882.94×
California40,8520.34×
Pennsylvania29,6270.8×
Connecticut23,5752.14×
Florida19,2050.26×
Virginia18,5250.69×
Massachusetts17,1580.79×
Illinois13,5710.37×
Maryland13,1660.7×
Texas13,1040.14×
North Carolina9,1090.28×
Georgia7,9510.24×
Washington, District of Columbia7,8552.38×
Indiana7,8370.39×
Michigan6,5020.23×
Ohio6,1690.18×
Mississippi6,1650.68×
Louisiana5,4810.39×
Arkansas5,4770.61×
Oklahoma5,3560.44×
Washington5,2730.24×
Kentucky5,2710.38×
Alabama5,1020.33×
West Virginia5,089
Tennessee4,8610.22×
South Carolina4,8260.29×
Kansas4,7010.54×
Idaho4,7000.85×
Missouri4,5540.26×
Hawaii4,4890.95×
Iowa4,4630.49×
Montana4,4271.46×
Nevada4,4110.42×
Vermont4,3142.24×
Wisconsin4,3120.26×
New Hampshire4,1930.97×
Minnesota4,1730.27×
Arizona4,1520.19×
Nebraska4,1060.75×
New Mexico4,0850.74×
Rhode Island4,0491.16×
Maine4,0471.03×
Colorado4,0210.23×
Oregon4,0200.32×
Utah3,9960.41×
Delaware3,6261.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Signature Theatre Company (New York City) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Idina Menzel41.83×Movies & TV
Diabetes mellitus awareness12.48×Health
Jonathan Groff33.01×Movies & TV
Lea Michele43.98×Movies & TV
Tony Award13.6×Arts & Culture
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Olivia Munn20×Movies & TV
Anna Faris20×Movies & TV
Liza Minnelli19.8×Music & Radio
Income tax13.19×Business & Career
Lin-Manuel Miranda16.42×Movies & TV
Revenge (TV series)16.83×Movies & TV
Rose water34.66×Food & Beverages
Broadway theatre5.76×Travel & Leisure
Hollywood Bowl31.33×Travel & Leisure
Planet Fitness3.27×Sports
Zootopia9.79×Movies & TV
Chicago (musical)17.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Signature Theatre Company (New York City) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.59
IndulgenceJOY1.7
Design AffinityPREMIUM1.64
SustainabilityBALANCE1.58
Community OrientationOPEN1.58
MindfulnessBALANCE1.56

Worldwide distribution

Worldwide audience distribution share by country for Signature Theatre Company (New York City)
CountryShare
United States59.4%
United Kingdom7.7%
Brazil7.2%

See Signature Theatre Company (New York City) audiences in other countries

More Theatre audiences in United States

Frequently asked questions

How many fans does Signature Theatre Company (New York City) have in United States?

Signature Theatre Company (New York City) has an estimated audience of 1,096,738 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Signature Theatre Company (New York City) fans?

55.4% of Signature Theatre Company (New York City) fans are female, 44.6% are male, with an average age of 45.3 years.

Which brands do Signature Theatre Company (New York City) fans like most?

Signature Theatre Company (New York City) fans show strongest brand affinity for Autism Awareness (19.03×), Idina Menzel (41.83×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Signature Theatre Company (New York City) fans live in United States?

Signature Theatre Company (New York City) fans in United States are most concentrated in New York (reach 822,554), New Jersey (reach 82,088), and California (reach 40,852). These three regions account for the largest share of the active audience.

What other brands do Signature Theatre Company (New York City) fans also like?

Beyond Signature Theatre Company (New York City) itself, the audience over-indexes on Idina Menzel (41.83×), Diabetes mellitus awareness (12.48×), Jonathan Groff (33.01×), and Lea Michele (43.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Signature Theatre Company (New York City). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.