Rascasse Audience Intelligence

Signature Theatre Company (New York City) Audience in United States

Name: Signature Theatre Company (New York City) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Signature Theatre Company (New York City) in United States — modelled from more than twelve digital signal sources. Signature Theatre Company (New York City) has an estimated audience of 1,096,738 people in United States.

#4among Theatre in United States #1956among POI in United States #221in Arts & Culture

The average Signature Theatre Company (New York City) fan in United States is 45.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Texas.

Top brand affinities include Idina Menzel, Lea Michele, Jonathan Groff, with strongest over-indexing on Idina Menzel (51.49× the country average).

Demographically, the Signature Theatre Company (New York City) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Signature Theatre Company (New York City) fan in United States is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Idina Menzel.

Category: Arts & Culture · Type: POI · Subtype: Theatre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Signature Theatre Company (New York City) profile in United States.

Audience size

1.1M

in United States

Gender

55.4%♀

44.6% male

Age

45.3

average years

Country rank

#22237

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Signature Theatre Company (New York City) fans

55.4% are female, 44.6% are male, average age 45.3.

Fig. 02

Gender split

55.4%

Female

44.6%

Male

Demographic split for Signature Theatre Company (New York City) audience in United States
Metric	Value
Female	55.4%
Male	44.6%
Average age	45.3
Estimated audience size	1,096,738

Fig. 03

Age distribution

Age distribution of the Signature Theatre Company (New York City) audience in United States
Age bracket	Share	%
16-19		10%
20-29		14%
30-39		17%
40-49		24%
50+		36%

Fig. 04

Worldwide distribution

59.4%

of the worldwide Signature Theatre Company (New York City) audience comes from United States.

Worldwide audience distribution share by country for Signature Theatre Company (New York City)
Country	Share
United States	59.4%
United Kingdom	7.7%
Brazil	7.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Signature Theatre Company (New York City) audience in United States is strongest.

Fig. 05

Top regions by affinity

Signature Theatre Company (New York City) fans by region: top regions in United States
#	Region	Reach	×
01	New York	~800K	23.05×
02	New Jersey	~90K	3.34×
03	Connecticut	~20K	1.57×
04	Washington, District of Columbia	~5K	1.39×
05	Vermont	~2K	1.20×
06	Montana	~3K	1.04×
07	Rhode Island	~4K	1.01×
08	Delaware	~3K	1.00×
09	West Virginia	~5K	0.98×
10	Maine	~4K	0.98×
11	South Dakota	~2K	0.98×
12	Alaska	~2K	0.98×
13	North Dakota	~2K	0.98×
14	New Hampshire	~4K	0.97×
15	Hawaii	~5K	0.96×
16	Idaho	~5K	0.95×
17	Nebraska	~5K	0.93×
18	New Mexico	~5K	0.93×
19	Mississippi	~8K	0.92×
20	Arkansas	~8K	0.91×
21	Kansas	~8K	0.90×
22	Iowa	~8K	0.89×
23	Massachusetts	~20K	0.88×
24	Oklahoma	~10K	0.88×
25	Alabama	~10K	0.87×
26	Louisiana	~10K	0.87×
27	Kentucky	~10K	0.87×
28	Nevada	~9K	0.87×
29	Utah	~9K	0.87×
30	Missouri	~10K	0.85×
31	South Carolina	~10K	0.85×
32	Oregon	~10K	0.85×
33	Arizona	~20K	0.84×
34	Tennessee	~20K	0.84×
35	Wisconsin	~10K	0.84×
36	Minnesota	~10K	0.84×
37	Indiana	~20K	0.83×
38	Colorado	~10K	0.82×
39	Pennsylvania	~30K	0.81×
40	Washington	~20K	0.81×
41	Maryland	~20K	0.81×
42	Michigan	~20K	0.78×
43	Ohio	~30K	0.77×
44	Virginia	~20K	0.77×
45	Georgia	~30K	0.76×
46	North Carolina	~20K	0.75×
47	Illinois	~20K	0.68×
48	Texas	~60K	0.64×
49	Florida	~50K	0.61×
50	California	~60K	0.49×

Affinity by region — Signature Theatre Company (New York City), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Signature Theatre Company (New York City) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Signature Theatre Company (New York City) audience
#	Interest	Category	×
01	Lea Michele	Movies & TV	57.21×
02	Idina Menzel	Movies & TV	51.49×
03	Sweeney Todd	Literature	45.49×
04	Hollywood Bowl	Travel & Leisure	39.61×
05	Jonathan Groff	Movies & TV	37.07×
06	Catch Me If You Can	Movies & TV	31.45×
07	Nathan Lane	Movies & TV	31.29×
08	Liza Minnelli	Music & Radio	22.36×
09	Olivia Munn	Movies & TV	20.00×
10	Josh Duhamel	Fashion & Accessoires	20.00×
11	Anna Faris	Movies & TV	18.47×
12	Cyndi Lauper	Music & Radio	16.18×
13	Patricia Arquette	Movies & TV	15.14×
14	Sophia Bush	Movies & TV	13.79×
15	Zootopia	Movies & TV	13.26×
16	Revenge (TV series)	Movies & TV	12.91×
17	Tony Award	Arts & Culture	11.73×
18	Brittany Snow	Movies & TV	10.37×
19	Broadway theatre	Travel & Leisure	9.04×
20	Late-night talk show	Movies & TV	8.84×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Signature Theatre Company (New York City) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Signature Theatre Company (New York City) audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	2.21×
Spirituality	BALANCE	2.12×
Design Affinity	PREMIUM	1.55×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Signature Theatre Company (New York City) audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.55×
DIY Mentality	THRILL	0.70×
Pet Ownership	JOY	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Signature Theatre Company (New York City) have in United States?

Signature Theatre Company (New York City) has an estimated audience of 1,096,738 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Signature Theatre Company (New York City) fans?

55.4% of Signature Theatre Company (New York City) fans are female, 44.6% are male, with an average age of 45.3 years.

Which brands do Signature Theatre Company (New York City) fans like most?

Signature Theatre Company (New York City) fans show strongest brand affinity for Idina Menzel (51.49×), Lea Michele (57.21×), and Jonathan Groff (37.07×) over the country average.

Where do Signature Theatre Company (New York City) fans live in United States?

Signature Theatre Company (New York City) fans in United States are most concentrated in New York (reach ~800K), New Jersey (reach ~90K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Signature Theatre Company (New York City) fans also like?

Beyond Signature Theatre Company (New York City) itself, the audience over-indexes on Lea Michele (57.21×), Jonathan Groff (37.07×), Broadway theatre (9.04×), and Catch Me If You Can (31.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Signature Theatre Company (New York City). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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