The Onion Audience in United States

Demographics of The Onion fans

Audience persona

The typical The Onion fan in United States is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Casey.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The Onion audiences in other countries

• The Onion — Germany
• The Onion — United Kingdom
• The Onion — France
• The Onion — Italy
• The Onion — Spain
• The Onion — Brazil
• The Onion — Japan
• The Onion — South Korea
• The Onion — India

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Frequently asked questions

How many fans does The Onion have in United States?

The Onion has an estimated audience of 4,169,699 people in United States, concentrated in California and New York.

What is the gender split and age of The Onion fans?

46.4% of The Onion fans are female, 53.6% are male, with an average age of 36.5 years.

Which brands do The Onion fans like most?

The Onion fans show strongest brand affinity for Casey (4.09×), Sharks (6.84×), and Friends (2.22×) over the country average.

Where do The Onion fans live in United States?

The Onion fans in United States are most concentrated in California (reach 429,415), New York (reach 254,210), and Texas (reach 248,155). These three regions account for the largest share of the active audience.

What other brands do The Onion fans also like?

Beyond The Onion itself, the audience over-indexes on Sharks (6.84×), Friends (2.22×), Rock music (1.87×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Onion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.