Rascasse Audience Intelligence

The Onion Audience in United States

A data profile of the people who buy, follow and care about The Onion in United States — modelled from more than twelve digital signal sources. The Onion has an estimated audience of 4,187,161 people in United States.

#3among Humor website in United States#210among Website / Newspaper / Magazine in United States#104in Internet & Social Media

The average The Onion fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Casey, Sharks, Mitch McConnell, with strongest over-indexing on Casey (4.09× the country average).

Demographically, the The Onion audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Onion fan in United States is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Casey.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Onion profile in United States.

Audience size
4.2M
in United States
Gender
46.4%♀
53.6% male
Age
36.5
average years
Country rank
#7741
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Onion

46.4% are female, 53.6% are male, average age 36.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for The Onion audience in United States
MetricValue
Female46.4%
Male53.6%
Average age36.5
Estimated audience size4,187,161
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the The Onion audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

61.8%

of the worldwide The Onion audience comes from United States.

Worldwide audience distribution share by country for The Onion
CountryShare
United States61.8%
Canada4.2%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Onion audience in United States is strongest.

Fig. 05

Top regions by affinity

The Onion fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.93×
02Washington, District of Columbia~20K1.80×
03Washington~100K1.79×
04Wisconsin~100K1.77×
05Oregon~80K1.59×
06Minnesota~90K1.55×
07Maine~20K1.53×
08Massachusetts~100K1.49×
09New Hampshire~20K1.37×
10Montana~10K1.28×
11Alaska~10K1.28×
12Illinois~200K1.27×
13Colorado~80K1.26×
14Connecticut~50K1.17×
15Iowa~40K1.12×
16Pennsylvania~100K1.06×
17Virginia~100K1.05×
18Maryland~70K1.04×
19Rhode Island~10K1.01×
20Nebraska~20K1.00×
21Utah~40K0.99×
22New York~200K0.98×
23Idaho~20K0.98×
24New Mexico~20K0.98×
25Michigan~100K0.94×
26Missouri~60K0.94×
27Kansas~30K0.90×
28Ohio~100K0.87×
29Indiana~70K0.87×
30South Dakota~8K0.87×
31California~400K0.86×
32North Carolina~100K0.83×
33North Dakota~7K0.83×
34Kentucky~40K0.82×
35Delaware~9K0.82×
36New Jersey~80K0.78×
37Arizona~60K0.71×
38Texas~200K0.70×
39Tennessee~60K0.70×
40Oklahoma~30K0.70×
41Georgia~90K0.67×
42Hawaii~10K0.67×
43West Virginia~10K0.66×
44South Carolina~40K0.62×
45Arkansas~20K0.59×
46Florida~200K0.57×
47Louisiana~30K0.56×
48Nevada~20K0.56×
49Alabama~30K0.49×
50Mississippi~20K0.49×
Fig. 06

Affinity by region

Affinity by region — The Onion, United States
0.49×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Onion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Onion audience
#·InterestCategoryAffinity×
01Swans (band)Music & Radio9.61×
02The Stranger (newspaper)News8.74×
03PUPMusic & Radio7.70×
04SharksMusic & Radio6.84×
05NebulaMusic & Radio6.40×
06FRONTLINEMovies & TV5.19×
07Urban DictionaryInternet & Social Media5.05×
08StarsMusic & Radio4.58×
09CaseyMusic & Radio4.09×
10Drudge ReportSports3.90×
11GreyhoundsMusic & Radio3.73×
12Psychology TodayHealth2.84×
13The White LotusMovies & TV2.59×
14Mitch McConnellPolitics & Society2.36×
15WikipediaInternet & Social Media2.25×
16Rock musicMusic & Radio1.87×
17RedditInternet & Social Media1.80×
18PeacemakerMovies & TV1.73×
19Harry PotterMovies & TV1.59×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Onion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Onion audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
PatriotismCONSERVATISM1.19×
IndividualismJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Onion audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Quality AwarenessPREMIUM0.75×
IndulgenceJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Onion have in United States?

The Onion has an estimated audience of 4,187,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Onion fans?

46.4% of The Onion fans are female, 53.6% are male, with an average age of 36.5 years.

03

Which brands do The Onion fans like most?

The Onion fans show strongest brand affinity for Casey (4.09×), Sharks (6.84×), and Mitch McConnell (2.36×) over the country average.

04

Where do The Onion fans live in United States?

The Onion fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Onion fans also like?

Beyond The Onion itself, the audience over-indexes on Sharks (6.84×), Mitch McConnell (2.36×), Rock music (1.87×), and Movies (1.51×) compared to the United States average.

Appendix

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See The Onion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Onion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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