The Stranger (newspaper) Audience in United States

The Stranger (newspaper) logo

The Stranger (newspaper) has an estimated audience of 1,665,883 people in United States. 56.4% are female, 43.6% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Seattle Seahawks, Patagonia, The Washington Post, Bored Panda, Seattle Sounders FC.

The average The Stranger (newspaper) fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Seattle Seahawks, Patagonia, The Washington Post, with strongest over-indexing on Seattle Seahawks (6.13× the country average). Demographically, the The Stranger (newspaper) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Stranger (newspaper) fans

Demographic split for The Stranger (newspaper) audience in United States
MetricValue
Female56.4%
Male43.6%
Average age37.8
Estimated audience size1,665,883

Audience persona

The typical The Stranger (newspaper) fan in United States is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seattle Seahawks.

Top regions in United States

Top regions ranked by reach for The Stranger (newspaper) in United States
RegionReachAffinity
California238,4951.3×
Texas185,5971.3×
New York119,4981.28×
Florida107,9550.96×
Illinois64,3941.16×
Washington61,7321.85×
Pennsylvania60,9411.09×
Georgia53,9981.05×
North Carolina53,9191.08×
Ohio53,5071.04×
Arizona46,4611.37×
Michigan45,0571.03×
New Jersey42,0180.99×
Virginia38,7730.96×
Tennessee37,3321.12×
Indiana33,0951.09×
Massachusetts29,9790.91×
Missouri27,9961.04×
South Carolina26,0811.04×
Maryland25,8840.9×
Colorado25,8230.98×
Alabama25,2911.09×
Kentucky24,7621.19×
Wisconsin22,2680.89×
Louisiana22,1361.03×
Oklahoma21,2571.15×
Minnesota19,8170.83×
Oregon19,5781.03×
Nevada18,6441.16×
Connecticut16,0540.96×
Utah14,4600.97×
Arkansas14,3841.05×
Mississippi14,3471.05×
Kansas12,9690.99×
Iowa12,1660.89×
New Mexico9,5531.14×
West Virginia8,0741.04×
Nebraska7,4920.9×
Idaho7,1640.86×
New Hampshire5,4460.83×
Rhode Island4,9880.94×
Maine4,8060.81×
Hawaii4,5550.64×
Delaware4,3100.94×
Washington, District of Columbia3,7180.74×
Montana3,7070.8×
Alaska2,9000.81×
South Dakota2,6970.7×
North Dakota2,6200.77×
Vermont2,1180.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Stranger (newspaper) audience
BrandAffinityCategory
Seattle Seahawks6.13×Sports
Patagonia5.56×Fashion & Accessoires
The Washington Post3.92×News
Bored Panda5.27×Internet & Social Media
Seattle Sounders FC14.65×Sports
Livemusic2.62×Music & Radio
The Onion7.37×Internet & Social Media
Non-fiction books3.51×Literature
Online newspaper2.37×News
Local food2.02×Food & Beverages
Arc'teryx5.19×Fashion & Accessoires
Alpine skiing2.85×Sports
IKEA1.63×Home & Garden
Film festival3.38×Movies & TV
The New York Times2.43×News
Nordstrom1.55×Shopping
Wedding dress2.6×Fashion & Accessoires
Musical theatre1.72×Movies & TV
Art exhibition2.38×Arts & Culture
Contemporary art2×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Stranger (newspaper) audience
TraitClusterScore
Early Adopter MentalityPOWER2.17
SustainabilityBALANCE2.09
Design AffinityPREMIUM1.96
Community OrientationOPEN1.53
Urban LifestyleOPEN1.51
Sports ActivityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for The Stranger (newspaper)
CountryShare
Spain25.3%
United States10.4%
Philippines5.1%

See The Stranger (newspaper) audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Stranger (newspaper) have in United States?

The Stranger (newspaper) has an estimated audience of 1,665,883 people in United States, concentrated in California and Texas.

What is the gender split and age of The Stranger (newspaper) fans?

56.4% of The Stranger (newspaper) fans are female, 43.6% are male, with an average age of 37.8 years.

Which brands do The Stranger (newspaper) fans like most?

The Stranger (newspaper) fans show strongest brand affinity for Seattle Seahawks (6.13×), Patagonia (5.56×), and The Washington Post (3.92×) over the country average.

Where do The Stranger (newspaper) fans live in United States?

The Stranger (newspaper) fans in United States are most concentrated in California (reach 238,495), Texas (reach 185,597), and New York (reach 119,498). These three regions account for the largest share of the active audience.

What other brands do The Stranger (newspaper) fans also like?

Beyond The Stranger (newspaper) itself, the audience over-indexes on Patagonia (5.56×), The Washington Post (3.92×), Bored Panda (5.27×), and Seattle Sounders FC (14.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Stranger (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.