Rascasse Audience Intelligence

The Stranger (newspaper) Audience in United States

A data profile of the people who buy, follow and care about The Stranger (newspaper) in United States — modelled from more than twelve digital signal sources. The Stranger (newspaper) has an estimated audience of 2,508,616 people in United States.

#26among Newspaper in United States#353among Website / Newspaper / Magazine in United States#73in News

The average The Stranger (newspaper) fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Trader Joe's, Renewable energy, with strongest over-indexing on Sustainable energy (6.8× the country average).

Demographically, the The Stranger (newspaper) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Stranger (newspaper) fan in United States is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Stranger (newspaper) profile in United States.

Audience size
2.5M
in United States
Gender
56.4%♀
43.6% male
Age
37.8
average years
Country rank
#11895
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Stranger (newspaper)

56.4% are female, 43.6% are male, average age 37.8.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for The Stranger (newspaper) audience in United States
MetricValue
Female56.4%
Male43.6%
Average age37.8
Estimated audience size2,508,616
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the The Stranger (newspaper) audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

17.1%

of the worldwide The Stranger (newspaper) audience comes from United States.

Worldwide audience distribution share by country for The Stranger (newspaper)
CountryShare
United States17.1%
Philippines7.0%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Stranger (newspaper) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Stranger (newspaper) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~60K1.66×
02Arizona~50K1.35×
03California~200K1.25×
04Texas~200K1.25×
05Kentucky~20K1.19×
06New Mexico~10K1.19×
07Nevada~20K1.16×
08Oklahoma~20K1.15×
09West Virginia~9K1.13×
10Illinois~60K1.12×
11New York~100K1.11×
12Tennessee~40K1.11×
13Mississippi~20K1.11×
14Alabama~30K1.10×
15Indiana~30K1.07×
16Arkansas~10K1.07×
17Louisiana~20K1.06×
18North Carolina~50K1.05×
19Pennsylvania~60K1.04×
20Ohio~50K1.03×
21Michigan~40K1.03×
22Missouri~30K1.03×
23Georgia~50K1.02×
24South Carolina~30K1.02×
25Oregon~20K1.02×
26Kansas~10K0.98×
27Delaware~5K0.98×
28Utah~10K0.97×
29Colorado~30K0.96×
30Connecticut~20K0.96×
31Rhode Island~5K0.96×
32New Jersey~40K0.95×
33Florida~100K0.94×
34Maryland~30K0.93×
35Virginia~40K0.92×
36Nebraska~8K0.92×
37Iowa~10K0.91×
38Alaska~3K0.90×
39Massachusetts~30K0.88×
40Wisconsin~20K0.88×
41Idaho~7K0.88×
42New Hampshire~6K0.85×
43Minnesota~20K0.83×
44North Dakota~3K0.83×
45Montana~4K0.82×
46Maine~5K0.80×
47South Dakota~3K0.79×
48Washington, District of Columbia~4K0.77×
49Vermont~2K0.74×
50Hawaii~5K0.66×
Fig. 06

Affinity by region

Affinity by region — The Stranger (newspaper), United States
0.66×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Stranger (newspaper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Stranger (newspaper) audience
#·InterestCategoryAffinity×
01Seattle Sounders FCSports21.43×
02The OnionInternet & Social Media8.74×
03Late-night talk showMovies & TV6.93×
04Sustainable energyHome & Garden6.80×
05Renewable energyBusiness & Career5.65×
06Seattle SeahawksSports4.72×
07PatagoniaFashion & Accessoires4.69×
08The Washington PostNews4.64×
09Online newspaperNews3.75×
10Trader Joe'sShopping3.69×
11AirbnbTravel & Leisure3.23×
12IKEAHome & Garden2.94×
13FedExBusiness & Career2.75×
14PodcastMusic & Radio2.39×
15Mortgage loansBusiness & Career2.30×
16Organic foodFood & Beverages2.26×
17RedditInternet & Social Media2.17×
18PinterestInternet & Social Media1.92×
19Nonprofit organizationPolitics & Society1.89×
20FurnitureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Stranger (newspaper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Stranger (newspaper) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.70×
Early Adopter MentalityPOWER2.46×
Quality AwarenessPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Stranger (newspaper) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Luxury OrientationPREMIUM0.90×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Stranger (newspaper) have in United States?

The Stranger (newspaper) has an estimated audience of 2,508,616 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Stranger (newspaper) fans?

56.4% of The Stranger (newspaper) fans are female, 43.6% are male, with an average age of 37.8 years.

03

Which brands do The Stranger (newspaper) fans like most?

The Stranger (newspaper) fans show strongest brand affinity for Sustainable energy (6.8×), Trader Joe's (3.69×), and Renewable energy (5.65×) over the country average.

04

Where do The Stranger (newspaper) fans live in United States?

The Stranger (newspaper) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Stranger (newspaper) fans also like?

Beyond The Stranger (newspaper) itself, the audience over-indexes on Trader Joe's (3.69×), Renewable energy (5.65×), Airbnb (3.23×), and Seattle Sounders FC (21.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Stranger (newspaper) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Stranger (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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