Stars Audience in United States
Stars has an estimated audience of 9,698,636 people in United States. 54.2% are female, 45.8% are male, average age 37.3. Top brand affinities: Regional styles of Mexican music, Dog breed, Steampunk, The Perks of Being a Wallflower (film), Home construction.
Top brand affinities include Regional styles of Mexican music, Dog breed, Steampunk, with strongest over-indexing on Regional styles of Mexican music (8.64× the country average). Demographically, the Stars audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Stars fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 37.3 |
| Estimated audience size | 9,698,636 |
Audience persona
The typical Stars fan in United States is balanced, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 8.64× | Music & Radio |
| Dog breed | 2.82× | Pets & Animals |
| Steampunk | 11× | Fashion & Accessoires |
| The Perks of Being a Wallflower (film) | 14.85× | Movies & TV |
| Home construction | 2.61× | Home & Garden |
| JibJab | 10.46× | Internet & Social Media |
| Guy Fieri | 6.5× | Movies & TV |
| Elsword | 26.97× | Games |
| Wim Hof | 20.52× | Sports |
| Chromebook | 8.62× | Technology & Electronics |
| Cullinan Diamond | 21.99× | |
| Yahoo Sports Fantasy | 8.92× | |
| Cass County, Missouri | 11.95× | Travel & Leisure |
| Nipsey Hussle | 6.93× | Music & Radio |
| Celtic mythology | 11.18× | Arts & Culture |
| Hugh Howey | 35× | Literature |
| Home equity | 2.17× | Home & Garden |
| Tezz | 7.83× | Movies & TV |
| Edvard Grieg | 27.23× | Literature |
| Stamp collecting | 4.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.68 |
| Luxury Orientation | PREMIUM | 2.01 |
| Pet Ownership | JOY | 1.65 |
| Extroversion | THRILL | 1.63 |
| Sustainability | BALANCE | 1.57 |
| Urban Lifestyle | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| United Kingdom | 8.1% |
| India | 8.0% |
See Stars audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.