Stars Audience in United States
Stars has an estimated audience of 9,698,636 people in United States. 54.2% are female, 45.8% are male, average age 37.3. Top brand affinities: Melanie Lynskey, Smart Communications, The Kills, Car2Go, International education.
Top brand affinities include Melanie Lynskey, Smart Communications, The Kills, with strongest over-indexing on Melanie Lynskey (26.61× the country average). Demographically, the Stars audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Stars fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 37.3 |
| Estimated audience size | 9,698,636 |
Audience persona
The typical Stars fan in United States is balanced, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Melanie Lynskey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Melanie Lynskey | 26.61× | Movies & TV |
| Smart Communications | 35.39× | Technology & Electronics |
| The Kills | 50.53× | Music & Radio |
| Car2Go | 115.1× | Cars & Mobility |
| International education | 22.67× | Business & Career |
| Fiona Apple | 34.57× | Music & Radio |
| Kia Sportage | 26.97× | Cars & Mobility |
| Autism Awareness | 11.53× | Health |
| Hayley Williams | 20.52× | Music & Radio |
| Diabetes mellitus awareness | 7.58× | Health |
| Singer-songwriter | 3.54× | Music & Radio |
| Microblogging | 7.77× | Technology & Electronics |
| Bon Iver | 24.14× | Music & Radio |
| Superman | 2.06× | Movies & TV |
| Modest Mouse | 30.65× | Music & Radio |
| Pixies | 24.41× | Music & Radio |
| Neutral Milk Hotel | 47× | Music & Radio |
| Regina Spektor | 35× | Music & Radio |
| M.I.A. (rapper) | 15.79× | Music & Radio |
| Peter Dinklage | 11.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.68 |
| Luxury Orientation | PREMIUM | 2.01 |
| Pet Ownership | JOY | 1.65 |
| Extroversion | THRILL | 1.63 |
| Sustainability | BALANCE | 1.57 |
| Urban Lifestyle | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| United Kingdom | 8.1% |
| India | 8.0% |
See Stars audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.