FRONTLINE Audience in United States

FRONTLINE logo

FRONTLINE has an estimated audience of 6,142,639 people in United States. 49.4% are female, 50.6% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: 3D printing, Albany County, New York, Israel, Natural rubber, Pillow.

The average FRONTLINE fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include 3D printing, Albany County, New York, Israel, with strongest over-indexing on 3D printing (3.71× the country average). Demographically, the FRONTLINE audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

Demographics of FRONTLINE fans

Demographic split for FRONTLINE audience in United States
MetricValue
Female49.4%
Male50.6%
Average age43.0
Estimated audience size6,142,639

Audience persona

The typical FRONTLINE fan in United States is balanced, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for FRONTLINE in United States
RegionReachAffinity
California827,8271.23×
Texas620,9401.18×
New York559,4061.63×
New Jersey370,9442.37×
Florida320,1020.77×
Pennsylvania257,8521.25×
Illinois199,8590.98×
Ohio182,7570.97×
Georgia169,9490.9×
Alabama155,5291.81×
North Carolina149,1030.81×
Massachusetts131,0541.08×
Missouri125,4631.27×
Washington118,4670.96×
Michigan113,3350.71×
Oregon107,3791.53×
Virginia105,5730.71×
Connecticut97,5071.58×
Indiana95,2270.85×
Louisiana91,9871.16×
Wisconsin91,9651×
Minnesota91,0411.03×
South Carolina88,2080.95×
Kentucky75,0570.97×
Oklahoma73,2211.07×
Arizona69,3120.55×
Tennessee64,4150.52×
Iowa63,6791.26×
Utah61,4611.12×
Kansas60,7491.25×
Arkansas51,1491.01×
Colorado50,5190.52×
Maryland42,7730.4×
Rhode Island40,9662.1×
Mississippi38,4320.76×
New Hampshire36,7421.52×
New Mexico35,9251.17×
Maine32,2011.46×
Nebraska18,7330.61×
Nevada18,3670.31×
Delaware16,3040.96×
Vermont15,6071.45×
Idaho14,9450.49×
Montana11,9060.7×
North Dakota11,7230.93×
Wyoming11,1951.23×
West Virginia9,9260.35×
South Dakota8,0000.56×
Hawaii6,5810.25×
Washington, District of Columbia6,2890.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FRONTLINE audience
BrandAffinityCategory
3D printing3.71×Technology & Electronics
Albany County, New York14.64×Travel & Leisure
Israel2.49×Travel & Leisure
Natural rubber1.75×Cars & Mobility
Pillow1.59×Home & Garden
Solo climbing4.47×Sports
Jeep Wagoneer3.71×Cars & Mobility
Vocal harmony2.83×Music & Radio
Necktie3.1×Fashion & Accessoires
Goop3.25×Internet & Social Media
Home Bargains6.96×Shopping
Jesse Plemons1.97×Movies & TV
Home staging2.98×Home & Garden
Kendra Scott1.65×Fashion & Accessoires
Grinch2.21×Movies & TV
IS (Infinite Stratos)2.07×Literature
Wikia1.78×Internet & Social Media
Wok3.25×Food & Beverages
JDSU1.51×Business & Career
Nebraska Cornhuskers football1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FRONTLINE audience
TraitClusterScore
SustainabilityBALANCE2.46
PatriotismCONSERVATISM2.12
Community OrientationOPEN1.68
Early Adopter MentalityPOWER1.57
IndividualismJOY1.55
SpiritualityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for FRONTLINE
CountryShare
United States82.5%
India2.6%
Brazil2.3%

See FRONTLINE audiences in other countries

More Documentary audiences in United States

Frequently asked questions

How many fans does FRONTLINE have in United States?

FRONTLINE has an estimated audience of 6,142,639 people in United States, concentrated in California and Texas.

What is the gender split and age of FRONTLINE fans?

49.4% of FRONTLINE fans are female, 50.6% are male, with an average age of 43.0 years.

Which brands do FRONTLINE fans like most?

FRONTLINE fans show strongest brand affinity for 3D printing (3.71×), Albany County, New York (14.64×), and Israel (2.49×) over the country average.

Where do FRONTLINE fans live in United States?

FRONTLINE fans in United States are most concentrated in California (reach 827,827), Texas (reach 620,940), and New York (reach 559,406). These three regions account for the largest share of the active audience.

What other brands do FRONTLINE fans also like?

Beyond FRONTLINE itself, the audience over-indexes on Albany County, New York (14.64×), Israel (2.49×), Natural rubber (1.75×), and Pillow (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FRONTLINE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.