FRONTLINE Audience in United States

FRONTLINE has an estimated audience of 6,142,639 people in United States. 49.4% are female, 50.6% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Aubrey Plaza, Capital One, Autism Awareness, Sustainable energy, Diabetes mellitus awareness.

The average FRONTLINE fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aubrey Plaza, Capital One, Autism Awareness, with strongest over-indexing on Aubrey Plaza (10.1× the country average). Demographically, the FRONTLINE audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

Demographics of FRONTLINE fans

Demographic split for FRONTLINE audience in United States
MetricValue
Female49.4%
Male50.6%
Average age43.0
Estimated audience size6,142,639

Audience persona

The typical FRONTLINE fan in United States is balanced, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Aubrey Plaza.

Top regions in United States

Top regions ranked by reach for FRONTLINE in United States
RegionReachAffinity
California827,8271.23×
Texas620,9401.18×
New York559,4061.63×
New Jersey370,9442.37×
Florida320,1020.77×
Pennsylvania257,8521.25×
Illinois199,8590.98×
Ohio182,7570.97×
Georgia169,9490.9×
Alabama155,5291.81×
North Carolina149,1030.81×
Massachusetts131,0541.08×
Missouri125,4631.27×
Washington118,4670.96×
Michigan113,3350.71×
Oregon107,3791.53×
Virginia105,5730.71×
Connecticut97,5071.58×
Indiana95,2270.85×
Louisiana91,9871.16×
Wisconsin91,9651×
Minnesota91,0411.03×
South Carolina88,2080.95×
Kentucky75,0570.97×
Oklahoma73,2211.07×
Arizona69,3120.55×
Tennessee64,4150.52×
Iowa63,6791.26×
Utah61,4611.12×
Kansas60,7491.25×
Arkansas51,1491.01×
Colorado50,5190.52×
Maryland42,7730.4×
Rhode Island40,9662.1×
Mississippi38,4320.76×
New Hampshire36,7421.52×
New Mexico35,9251.17×
Maine32,2011.46×
Nebraska18,7330.61×
Nevada18,3670.31×
Delaware16,3040.96×
Vermont15,6071.45×
Idaho14,9450.49×
Montana11,9060.7×
North Dakota11,7230.93×
Wyoming11,1951.23×
West Virginia9,9260.35×
South Dakota8,0000.56×
Hawaii6,5810.25×
Washington, District of Columbia6,2890.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FRONTLINE audience
BrandAffinityCategory
Aubrey Plaza10.1×Movies & TV
Capital One3.15×Business & Career
Autism Awareness7.17×Health
Sustainable energy5.18×Home & Garden
Diabetes mellitus awareness4.89×Health
MSN2.85×News
Google Maps2.81×Internet & Social Media
Singer-songwriter2.72×Music & Radio
Indeed.com2.74×Business & Career
The Washington Post4.71×News
Bruce Willis4.23×Movies & TV
Dots (video game)15.75×Games
Microblogging5.15×Technology & Electronics
Renewable energy3.6×Business & Career
Non-fiction books4.24×Literature
Voltaire15.75×Literature
Curling10.73×Sports
True Detective3.61×Movies & TV
Bored Panda5.27×Internet & Social Media
Political satire8.13×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FRONTLINE audience
TraitClusterScore
SustainabilityBALANCE2.46
PatriotismCONSERVATISM2.12
Community OrientationOPEN1.68
Early Adopter MentalityPOWER1.57
IndividualismJOY1.55
SpiritualityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for FRONTLINE
CountryShare
United States82.5%
India2.6%
Brazil2.3%

See FRONTLINE audiences in other countries

More Documentary audiences in United States

Frequently asked questions

How many fans does FRONTLINE have in United States?

FRONTLINE has an estimated audience of 6,142,639 people in United States, concentrated in California and Texas.

What is the gender split and age of FRONTLINE fans?

49.4% of FRONTLINE fans are female, 50.6% are male, with an average age of 43.0 years.

Which brands do FRONTLINE fans like most?

FRONTLINE fans show strongest brand affinity for Aubrey Plaza (10.1×), Capital One (3.15×), and Autism Awareness (7.17×) over the country average.

Where do FRONTLINE fans live in United States?

FRONTLINE fans in United States are most concentrated in California (reach 827,827), Texas (reach 620,940), and New York (reach 559,406). These three regions account for the largest share of the active audience.

What other brands do FRONTLINE fans also like?

Beyond FRONTLINE itself, the audience over-indexes on Capital One (3.15×), Autism Awareness (7.17×), Sustainable energy (5.18×), and Diabetes mellitus awareness (4.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FRONTLINE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.