Rascasse Audience Intelligence

Vice (TV series) Audience in United States

A data profile of the people who buy, follow and care about Vice (TV series) in United States — modelled from more than twelve digital signal sources. Vice (TV series) has an estimated audience of 1,046,365 people in United States.

#4among Documentary in United States#1773among Movie / TV Show / Series in United States#4151in Movies & TV

The average Vice (TV series) fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jennifer Love Hewitt, Molly Ringwald, James Franco, with strongest over-indexing on Jennifer Love Hewitt (11.57× the country average).

Demographically, the Vice (TV series) audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vice (TV series) fan in United States is balanced, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for Jennifer Love Hewitt.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vice (TV series) profile in United States.

Audience size
1M
in United States
Gender
47.2%♀
52.8% male
Age
33.4
average years
Country rank
#22968
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vice (TV series) viewers

47.2% are female, 52.8% are male, average age 33.4.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Vice (TV series) audience in United States
MetricValue
Female47.2%
Male52.8%
Average age33.4
Estimated audience size1,046,365
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Vice (TV series) audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4919%
50+6%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Vice (TV series) audience comes from United States.

Worldwide audience distribution share by country for Vice (TV series)
CountryShare
United States34.4%
Spain11.7%
Japan10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vice (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Vice (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.27×
02Washington, District of Columbia~4K1.26×
03New York~70K1.22×
04Washington~20K1.21×
05Alabama~20K1.12×
06Maine~4K1.12×
07California~100K1.11×
08Arizona~20K1.10×
09Kansas~9K1.09×
10New Mexico~5K1.08×
11Oregon~10K1.07×
12Oklahoma~10K1.05×
13Iowa~9K1.04×
14Montana~3K1.03×
15Georgia~30K1.02×
16Colorado~20K1.02×
17Virginia~20K1.01×
18Massachusetts~20K1.01×
19Hawaii~4K1.01×
20North Carolina~30K1.00×
21Mississippi~8K1.00×
22Illinois~30K0.99×
23Idaho~5K0.99×
24West Virginia~5K0.99×
25North Dakota~2K0.99×
26Utah~9K0.98×
27Texas~80K0.97×
28Michigan~30K0.97×
29Tennessee~20K0.97×
30Arkansas~8K0.97×
31Pennsylvania~30K0.96×
32Maryland~20K0.96×
33Minnesota~10K0.96×
34South Dakota~2K0.95×
35Missouri~20K0.94×
36Louisiana~10K0.94×
37Kentucky~10K0.94×
38Connecticut~9K0.94×
39Rhode Island~3K0.94×
40Vermont~2K0.94×
41Nebraska~5K0.93×
42New Hampshire~4K0.93×
43Indiana~20K0.92×
44Wisconsin~10K0.92×
45New Jersey~20K0.90×
46Florida~60K0.89×
47Ohio~30K0.89×
48South Carolina~10K0.88×
49Nevada~9K0.88×
50Delaware~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Vice (TV series), United States
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vice (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vice (TV series) audience
#·InterestCategoryAffinity×
01Molly RingwaldMovies & TV16.95×
02Jennifer Love HewittMovies & TV11.57×
03Christian SlaterMovies & TV10.21×
04Carly SimonMusic & Radio9.02×
05Rosario DawsonMovies & TV8.93×
06Toni ColletteMovies & TV6.94×
07James FrancoMovies & TV6.24×
08David HarbourMovies & TV4.55×
09Red wineFood & Beverages3.36×
10Aaron RodgersSports2.64×
11Diane KeatonMovies & TV2.40×
12Scooby-DooMovies & TV2.10×
13KFCFood & Beverages1.96×
14Pizza HutFood & Beverages1.90×
15Staples (Canada)Business & Career1.89×
16BrewingFood & Beverages1.89×
17Wendy'sFood & Beverages1.72×
18SubwayFood & Beverages1.72×
19The UPS StoreShopping1.71×
20Domino's PizzaFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vice (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vice (TV series) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
Convenience OrientationPREMIUM1.41×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vice (TV series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
CreativityOPEN0.78×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vice (TV series) have in United States?

Vice (TV series) has an estimated audience of 1,046,365 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vice (TV series) viewers?

47.2% of Vice (TV series) fans are female, 52.8% are male, with an average age of 33.4 years.

03

Which brands do Vice (TV series) fans like most?

Vice (TV series) fans show strongest brand affinity for Jennifer Love Hewitt (11.57×), Molly Ringwald (16.95×), and James Franco (6.24×) over the country average.

04

Where do Vice (TV series) fans live in United States?

Vice (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Vice (TV series) fans also like?

Beyond Vice (TV series) itself, the audience over-indexes on Molly Ringwald (16.95×), James Franco (6.24×), Pizza Hut (1.9×), and Christian Slater (10.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Documentary audiences in United States

See Vice (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vice (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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