Vice (TV series) Audience in United States
Vice (TV series) has an estimated audience of 1,008,820 people in United States. 47.2% are female, 52.8% are male, average age 33.4. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, StubHub, Clint Eastwood, DocuSign.
The average Vice (TV series) fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Vice (TV series) audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary
Demographics of Vice (TV series) fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 33.4 |
| Estimated audience size | 1,008,820 |
Audience persona
The typical Vice (TV series) fan in United States is balanced, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 131,428 | 1.18× |
| Texas | 88,392 | 1.02× |
| New York | 73,102 | 1.3× |
| Florida | 61,873 | 0.91× |
| Illinois | 35,029 | 1.04× |
| Pennsylvania | 34,257 | 1.01× |
| Georgia | 32,568 | 1.05× |
| North Carolina | 30,792 | 1.01× |
| Ohio | 29,115 | 0.94× |
| Michigan | 26,747 | 1.01× |
| Virginia | 26,049 | 1.06× |
| Washington | 25,107 | 1.24× |
| New Jersey | 23,568 | 0.92× |
| Arizona | 23,097 | 1.12× |
| Massachusetts | 20,950 | 1.05× |
| Tennessee | 19,360 | 0.96× |
| Indiana | 17,224 | 0.93× |
| Maryland | 17,023 | 0.98× |
| Colorado | 16,685 | 1.05× |
| Missouri | 15,550 | 0.96× |
| Alabama | 15,218 | 1.08× |
| Minnesota | 14,522 | 1× |
| Wisconsin | 14,031 | 0.92× |
| South Carolina | 13,303 | 0.88× |
| Oregon | 13,151 | 1.14× |
| Kentucky | 12,280 | 0.97× |
| Louisiana | 11,996 | 0.92× |
| Oklahoma | 11,722 | 1.05× |
| Connecticut | 9,698 | 0.96× |
| Utah | 8,930 | 0.99× |
| Nevada | 8,835 | 0.91× |
| Iowa | 8,761 | 1.05× |
| Arkansas | 8,081 | 0.97× |
| Mississippi | 7,861 | 0.95× |
| Kansas | 7,791 | 0.98× |
| New Mexico | 5,399 | 1.07× |
| Idaho | 4,889 | 0.97× |
| Nebraska | 4,554 | 0.9× |
| Hawaii | 4,404 | 1.02× |
| West Virginia | 4,226 | 0.9× |
| Maine | 4,003 | 1.11× |
| Washington, District of Columbia | 3,882 | 1.28× |
| New Hampshire | 3,602 | 0.91× |
| Rhode Island | 2,967 | 0.92× |
| Montana | 2,803 | 1× |
| Alaska | 2,610 | 1.21× |
| Delaware | 2,083 | 0.75× |
| South Dakota | 2,047 | 0.88× |
| North Dakota | 1,842 | 0.89× |
| Vermont | 1,582 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.57× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.59× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.05× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.62 |
| Extroversion | THRILL | 1.27 |
| Indulgence | JOY | 1.26 |
| Convenience Orientation | PREMIUM | 1.25 |
| Early Adopter Mentality | POWER | 1.19 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Japan | 11.5% |
| United Kingdom | 7.1% |
See Vice (TV series) audiences in other countries
More Documentary audiences in United States
- FRONTLINE (6,142,640)
- Inside Edition (1,230,869)
- Yves Saint Laurent (film) (1,222,605)
- POV (TV series) (830,552)
- The Original Kings of Comedy (716,703)
Frequently asked questions
How many fans does Vice (TV series) have in United States?
Vice (TV series) has an estimated audience of 1,008,820 people in United States, concentrated in California and Texas.
What is the gender split and age of Vice (TV series) fans?
47.2% of Vice (TV series) fans are female, 52.8% are male, with an average age of 33.4 years.
Which brands do Vice (TV series) fans like most?
Vice (TV series) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Vice (TV series) fans live in United States?
Vice (TV series) fans in United States are most concentrated in California (reach 131,428), Texas (reach 88,392), and New York (reach 73,102). These three regions account for the largest share of the active audience.
What other brands do Vice (TV series) fans also like?
Beyond Vice (TV series) itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and DocuSign (15.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vice (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.