Inside Edition Audience in United States

Inside Edition logo

Inside Edition has an estimated audience of 1,230,869 people in United States. 63.6% are female, 36.4% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Litter box, 3D printing, Buying a House, Mothercare.

The average Inside Edition fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Litter box, 3D printing, with strongest over-indexing on Whataburger (1.59× the country average). Demographically, the Inside Edition audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

Demographics of Inside Edition fans

Demographic split for Inside Edition audience in United States
MetricValue
Female63.6%
Male36.4%
Average age39.4
Estimated audience size1,230,869

Audience persona

The typical Inside Edition fan in United States is more female, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Inside Edition in United States
RegionReachAffinity
California96,7690.71×
Texas87,8440.83×
Florida81,6530.98×
New York72,8791.06×
Pennsylvania60,6951.46×
Illinois50,9071.24×
North Carolina48,3281.3×
Tennessee47,8271.94×
Michigan42,7741.33×
Ohio35,0380.92×
New Jersey33,5971.07×
Indiana28,7751.28×
Virginia26,1430.87×
Maryland25,1191.19×
Louisiana24,4511.54×
South Carolina24,0151.3×
Massachusetts22,8490.94×
Arizona22,4500.89×
Georgia22,2540.59×
Missouri20,0571.01×
Kentucky19,6441.27×
Iowa18,0811.78×
Mississippi18,0581.78×
Alabama16,9980.99×
Connecticut16,1191.31×
Wisconsin15,0340.81×
Washington14,6860.59×
Minnesota13,9490.79×
Oklahoma12,6270.92×
Oregon11,5190.82×
Kansas10,5181.08×
Colorado10,4530.54×
Nevada10,1740.85×
Arkansas9,7410.96×
New Mexico8,5051.38×
West Virginia6,1791.08×
Hawaii6,0841.15×
Utah5,8660.53×
Nebraska5,7390.93×
New Hampshire5,4761.13×
Maine4,5131.02×
Rhode Island4,2301.08×
Delaware2,9180.86×
Idaho2,8530.46×
Washington, District of Columbia2,4580.66×
North Dakota1,9820.78×
South Dakota1,9430.68×
Montana1,8440.54×
Vermont1,6870.78×
Alaska1,0400.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Inside Edition audience
BrandAffinityCategory
Whataburger1.59×Food & Beverages
Litter box1.65×Pets & Animals
3D printing1.56×Technology & Electronics
Buying a House3.46×Home & Garden
Mothercare1.52×Kids & Family
Guys and Dolls6.96×Music & Radio
IS (Infinite Stratos)1.72×Literature
Tierra Cali3.15×Travel & Leisure
Mortgage insurance1.56×Business & Career
Gary Clark, Jr.4.4×Music & Radio
Magazine (band)2.09×Music & Radio
Stucco1.84×Home & Garden
Hays County, Texas2.94×Travel & Leisure
The Devil's Rejects2.76×Movies & TV
Houston County, Georgia7.27×Travel & Leisure
Picnic1.71×Kids & Family
Sub Zero (Official)2.4×Literature
New York Harbor3.13×Travel & Leisure
Bully (2011 film)1.56×Movies & TV
Enrique Hernández (baseball)3.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Inside Edition audience
TraitClusterScore
SpiritualityBALANCE1.29
PatriotismCONSERVATISM1.28
Urban LifestyleOPEN1.23
Need for SecurityCONSERVATISM1.2
Convenience OrientationPREMIUM1.2
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Inside Edition
CountryShare
United States87.8%
Canada7.7%
China0.5%

See Inside Edition audiences in other countries

More Documentary audiences in United States

Frequently asked questions

How many fans does Inside Edition have in United States?

Inside Edition has an estimated audience of 1,230,869 people in United States, concentrated in California and Texas.

What is the gender split and age of Inside Edition fans?

63.6% of Inside Edition fans are female, 36.4% are male, with an average age of 39.4 years.

Which brands do Inside Edition fans like most?

Inside Edition fans show strongest brand affinity for Whataburger (1.59×), Litter box (1.65×), and 3D printing (1.56×) over the country average.

Where do Inside Edition fans live in United States?

Inside Edition fans in United States are most concentrated in California (reach 96,769), Texas (reach 87,844), and Florida (reach 81,653). These three regions account for the largest share of the active audience.

What other brands do Inside Edition fans also like?

Beyond Inside Edition itself, the audience over-indexes on Litter box (1.65×), 3D printing (1.56×), Buying a House (3.46×), and Mothercare (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Inside Edition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.