Rascasse Audience Intelligence

Imgur Audience in United States

A data profile of the people who buy, follow and care about Imgur in United States — modelled from more than twelve digital signal sources. Imgur has an estimated audience of 2,458,144 people in United States.

#5among Humor website in United States#357among Website / Newspaper / Magazine in United States#152in Internet & Social Media

The average Imgur fan in United States is 36.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Subway, Superman, with strongest over-indexing on Reddit (3.25× the country average).

Demographically, the Imgur audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Imgur fan in United States is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Reddit.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Imgur profile in United States.

Audience size
2.5M
in United States
Gender
48.3%♀
51.7% male
Age
36.1
average years
Country rank
#12064
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Imgur

48.3% are female, 51.7% are male, average age 36.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Imgur audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.1
Estimated audience size2,458,144
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Imgur audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3916%
40-4915%
50+18%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Imgur audience comes from United States.

Worldwide audience distribution share by country for Imgur
CountryShare
United States28.2%
China5.6%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Imgur audience in United States is strongest.

Fig. 05

Top regions by affinity

Imgur fans by region: top regions in United States
#RegionReachAffinity×
01Washington~80K1.72×
02Oregon~40K1.58×
03New Hampshire~10K1.43×
04North Dakota~7K1.30×
05Colorado~50K1.27×
06Minnesota~40K1.25×
07Utah~30K1.24×
08Nebraska~20K1.24×
09West Virginia~10K1.21×
10Vermont~5K1.17×
11Wisconsin~40K1.16×
12Massachusetts~50K1.14×
13Virginia~70K1.13×
14Maine~10K1.13×
15Ohio~80K1.10×
16Alaska~6K1.10×
17Maryland~50K1.09×
18Missouri~40K1.08×
19Pennsylvania~90K1.07×
20Michigan~70K1.07×
21Iowa~20K1.06×
22California~300K1.05×
23Idaho~10K1.03×
24Arizona~50K1.02×
25Kansas~20K1.02×
26New Mexico~10K1.01×
27Nevada~20K0.96×
28Montana~6K0.95×
29Illinois~80K0.94×
30Delaware~6K0.92×
31Connecticut~20K0.91×
32New York~100K0.90×
33Oklahoma~20K0.90×
34Arkansas~20K0.88×
35Indiana~40K0.87×
36Washington, District of Columbia~6K0.87×
37New Jersey~50K0.84×
38Tennessee~40K0.81×
39Texas~200K0.80×
40Rhode Island~6K0.80×
41North Carolina~60K0.79×
42Kentucky~20K0.79×
43Louisiana~20K0.78×
44Florida~100K0.77×
45Georgia~60K0.76×
46Alabama~30K0.75×
47Hawaii~8K0.72×
48South Carolina~30K0.68×
49South Dakota~4K0.62×
50Mississippi~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Imgur, United States
0.54×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Imgur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Imgur audience
#·InterestCategoryAffinity×
01Rose LeslieMovies & TV12.19×
02Erin AndrewsSports11.83×
03Malibu RumFood & Beverages8.55×
04House partyHome & Garden7.68×
05The ChiveNews6.72×
06Magic: The GatheringGames5.49×
07Mixed drinkFood & Beverages3.78×
08RedditInternet & Social Media3.25×
09GameStopGames3.12×
10Virtual realityTechnology & Electronics2.96×
11PokémonGames2.66×
12SubwayFood & Beverages2.55×
13Game of ThronesMovies & TV2.48×
14SnapchatInternet & Social Media2.25×
15McDonald'sFood & Beverages1.90×
16Pizza HutFood & Beverages1.84×
17Burger KingFood & Beverages1.83×
18SupermanMovies & TV1.67×
19Harry PotterMovies & TV1.61×
20PodcastMusic & Radio1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Imgur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Imgur audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
IndividualismJOY1.78×
Early Adopter MentalityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Imgur audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Quality AwarenessPREMIUM0.81×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Imgur have in United States?

Imgur has an estimated audience of 2,458,144 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Imgur fans?

48.3% of Imgur fans are female, 51.7% are male, with an average age of 36.1 years.

03

Which brands do Imgur fans like most?

Imgur fans show strongest brand affinity for Reddit (3.25×), Subway (2.55×), and Superman (1.67×) over the country average.

04

Where do Imgur fans live in United States?

Imgur fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Imgur fans also like?

Beyond Imgur itself, the audience over-indexes on Subway (2.55×), Superman (1.67×), Malibu Rum (8.55×), and The Chive (6.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Imgur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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