Imgur Audience in United States
Imgur has an estimated audience of 2,449,046 people in United States. 48.3% are female, 51.7% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: La Jolla, Hibachi, Goop, Vocal harmony, Grinch.
The average Imgur fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Jolla, Hibachi, Goop, with strongest over-indexing on La Jolla (33.04× the country average). Demographically, the Imgur audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website
Demographics of Imgur fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 36.1 |
| Estimated audience size | 2,449,046 |
Audience persona
The typical Imgur fan in United States is balanced, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for La Jolla.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 293,698 | 1.09× |
| Texas | 177,075 | 0.84× |
| Florida | 129,089 | 0.78× |
| New York | 123,105 | 0.9× |
| Pennsylvania | 90,412 | 1.1× |
| Ohio | 85,810 | 1.14× |
| Washington | 85,553 | 1.74× |
| Illinois | 80,472 | 0.99× |
| Michigan | 70,967 | 1.11× |
| Virginia | 69,804 | 1.17× |
| North Carolina | 58,745 | 0.8× |
| Georgia | 58,089 | 0.77× |
| Massachusetts | 57,692 | 1.2× |
| New Jersey | 53,756 | 0.86× |
| Arizona | 51,327 | 1.03× |
| Colorado | 50,790 | 1.32× |
| Maryland | 48,008 | 1.14× |
| Wisconsin | 45,098 | 1.22× |
| Oregon | 44,702 | 1.59× |
| Missouri | 43,677 | 1.11× |
| Minnesota | 42,842 | 1.22× |
| Tennessee | 41,396 | 0.84× |
| Indiana | 41,340 | 0.92× |
| Utah | 28,192 | 1.29× |
| Alabama | 26,085 | 0.76× |
| Oklahoma | 25,464 | 0.94× |
| Louisiana | 25,304 | 0.8× |
| Kentucky | 24,915 | 0.81× |
| South Carolina | 24,540 | 0.67× |
| Connecticut | 24,465 | 1× |
| Nevada | 24,239 | 1.02× |
| Kansas | 21,248 | 1.1× |
| Iowa | 20,479 | 1.01× |
| Arkansas | 17,208 | 0.85× |
| Nebraska | 14,882 | 1.21× |
| New Hampshire | 13,696 | 1.42× |
| Idaho | 12,046 | 0.98× |
| West Virginia | 11,782 | 1.03× |
| New Mexico | 11,652 | 0.95× |
| Maine | 10,038 | 1.14× |
| Mississippi | 9,073 | 0.45× |
| Hawaii | 7,573 | 0.72× |
| Washington, District of Columbia | 6,386 | 0.87× |
| Montana | 6,199 | 0.91× |
| Rhode Island | 5,870 | 0.75× |
| North Dakota | 5,723 | 1.14× |
| Delaware | 5,347 | 0.79× |
| Alaska | 5,074 | 0.97× |
| Vermont | 4,791 | 1.11× |
| Wyoming | 3,313 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Jolla | 33.04× | Travel & Leisure |
| Hibachi | 17.27× | Food & Beverages |
| Goop | 11.46× | Internet & Social Media |
| Vocal harmony | 7.84× | Music & Radio |
| Grinch | 6.66× | Movies & TV |
| Wok | 10.7× | Food & Beverages |
| Google Home | 10.4× | Technology & Electronics |
| Israel | 3.33× | Travel & Leisure |
| Elsword | 25.43× | Games |
| Dog breed | 1.66× | Pets & Animals |
| Grace Slick | 10.62× | Music & Radio |
| No Escape (1994 film) | 12.55× | Movies & TV |
| Home equity | 2.03× | Home & Garden |
| Gift registry | 13.19× | Kids & Family |
| Home staging | 5× | Home & Garden |
| Ira Glass | 16.2× | Music & Radio |
| Historic site | 3.9× | Arts & Culture |
| Governor of Michigan | 6.67× | Politics & Society |
| Guitarist (magazine) | 10.11× | Music & Radio |
| Captain Fantastic (film) | 8.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.67 |
| Early Adopter Mentality | POWER | 1.47 |
| Social Media Usage | JOY | 1.44 |
| Indulgence | JOY | 1.29 |
| Urban Lifestyle | OPEN | 1.25 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| China | 5.6% |
| Brazil | 4.4% |
See Imgur audiences in other countries
More Humor website audiences in United States
- TMZ (49,088,618)
- Bored Panda (9,365,068)
- The Onion (4,169,700)
- 9GAG (3,746,649)
- Access Hollywood (2,273,262)
Frequently asked questions
How many fans does Imgur have in United States?
Imgur has an estimated audience of 2,449,046 people in United States, concentrated in California and Texas.
What is the gender split and age of Imgur fans?
48.3% of Imgur fans are female, 51.7% are male, with an average age of 36.1 years.
Which brands do Imgur fans like most?
Imgur fans show strongest brand affinity for La Jolla (33.04×), Hibachi (17.27×), and Goop (11.46×) over the country average.
Where do Imgur fans live in United States?
Imgur fans in United States are most concentrated in California (reach 293,698), Texas (reach 177,075), and Florida (reach 129,089). These three regions account for the largest share of the active audience.
What other brands do Imgur fans also like?
Beyond Imgur itself, the audience over-indexes on Hibachi (17.27×), Goop (11.46×), Vocal harmony (7.84×), and Grinch (6.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Imgur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.