Imgur Audience in United States

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Imgur has an estimated audience of 2,449,046 people in United States. 48.3% are female, 51.7% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Margot Robbie, Beetlejuice, Capital One, DeviantArt, Google Maps.

The average Imgur fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Margot Robbie, Beetlejuice, Capital One, with strongest over-indexing on Margot Robbie (24.17× the country average). Demographically, the Imgur audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Demographics of Imgur fans

Demographic split for Imgur audience in United States
MetricValue
Female48.3%
Male51.7%
Average age36.1
Estimated audience size2,449,046

Audience persona

The typical Imgur fan in United States is balanced, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Margot Robbie.

Top regions in United States

Top regions ranked by reach for Imgur in United States
RegionReachAffinity
California293,6981.09×
Texas177,0750.84×
Florida129,0890.78×
New York123,1050.9×
Pennsylvania90,4121.1×
Ohio85,8101.14×
Washington85,5531.74×
Illinois80,4720.99×
Michigan70,9671.11×
Virginia69,8041.17×
North Carolina58,7450.8×
Georgia58,0890.77×
Massachusetts57,6921.2×
New Jersey53,7560.86×
Arizona51,3271.03×
Colorado50,7901.32×
Maryland48,0081.14×
Wisconsin45,0981.22×
Oregon44,7021.59×
Missouri43,6771.11×
Minnesota42,8421.22×
Tennessee41,3960.84×
Indiana41,3400.92×
Utah28,1921.29×
Alabama26,0850.76×
Oklahoma25,4640.94×
Louisiana25,3040.8×
Kentucky24,9150.81×
South Carolina24,5400.67×
Connecticut24,4651×
Nevada24,2391.02×
Kansas21,2481.1×
Iowa20,4791.01×
Arkansas17,2080.85×
Nebraska14,8821.21×
New Hampshire13,6961.42×
Idaho12,0460.98×
West Virginia11,7821.03×
New Mexico11,6520.95×
Maine10,0381.14×
Mississippi9,0730.45×
Hawaii7,5730.72×
Washington, District of Columbia6,3860.87×
Montana6,1990.91×
Rhode Island5,8700.75×
North Dakota5,7231.14×
Delaware5,3470.79×
Alaska5,0740.97×
Vermont4,7911.11×
Wyoming3,3130.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Imgur audience
BrandAffinityCategory
Margot Robbie24.17×Movies & TV
Beetlejuice10.73×Movies & TV
Capital One8.46×Business & Career
DeviantArt14.64×Internet & Social Media
Google Maps7.33×Internet & Social Media
AccuWeather10.62×Home & Garden
Aaron Rodgers10.06×Sports
Blake Lively14.98×Movies & TV
Bruce Willis11.09×Movies & TV
Matthew McConaughey13.55×Movies & TV
Jason Momoa13.58×Movies & TV
Clint Eastwood12.88×Movies & TV
Ozzy Osbourne12.8×Music & Radio
Diane Keaton8.5×Movies & TV
Billy Bob Thornton11.96×Movies & TV
Circle K9.56×Shopping
Google News7.95×News
William Shatner16.79×Movies & TV
Indeed.com5.53×Business & Career
Alicia Vikander33.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Imgur audience
TraitClusterScore
ExtroversionTHRILL1.67
Early Adopter MentalityPOWER1.47
Social Media UsageJOY1.44
IndulgenceJOY1.29
Urban LifestyleOPEN1.25
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Imgur
CountryShare
United States28.3%
China5.6%
Brazil4.4%

See Imgur audiences in other countries

More Humor website audiences in United States

Frequently asked questions

How many fans does Imgur have in United States?

Imgur has an estimated audience of 2,449,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Imgur fans?

48.3% of Imgur fans are female, 51.7% are male, with an average age of 36.1 years.

Which brands do Imgur fans like most?

Imgur fans show strongest brand affinity for Margot Robbie (24.17×), Beetlejuice (10.73×), and Capital One (8.46×) over the country average.

Where do Imgur fans live in United States?

Imgur fans in United States are most concentrated in California (reach 293,698), Texas (reach 177,075), and Florida (reach 129,089). These three regions account for the largest share of the active audience.

What other brands do Imgur fans also like?

Beyond Imgur itself, the audience over-indexes on Beetlejuice (10.73×), Capital One (8.46×), DeviantArt (14.64×), and Google Maps (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Imgur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.