Imgur Audience in Germany
Imgur has an estimated audience of 240,947 people in Germany. 45.1% are female, 54.9% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sapporo Brewery, Crunch Fitness, Pedro Pascal, Know Your Meme, Elfen Lied.
The average Imgur fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sapporo Brewery, Crunch Fitness, Pedro Pascal, with strongest over-indexing on Sapporo Brewery (246.52× the country average). Demographically, the Imgur audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website
Demographics of Imgur fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 35.2 |
| Estimated audience size | 240,947 |
Audience persona
The typical Imgur fan in Germany is balanced, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sapporo Brewery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,912 | 1.06× |
| Bayern | 37,908 | 0.98× |
| Baden-Württemberg | 32,994 | 1× |
| Hessen | 23,078 | 1.26× |
| Niedersachsen | 20,783 | 0.89× |
| Berlin | 14,678 | 1.36× |
| Rheinland-Pfalz | 10,998 | 0.91× |
| Sachsen | 10,367 | 0.88× |
| Schleswig-Holstein | 9,419 | 1.09× |
| Sachsen-Anhalt | 6,865 | 1.1× |
| Brandenburg | 6,008 | 0.8× |
| Thüringen | 4,895 | 0.8× |
| Hamburg | 4,313 | 0.79× |
| Mecklenburg-Vorpommern | 4,132 | 0.9× |
| Bremen | 2,911 | 1.41× |
| Saarland | 2,275 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sapporo Brewery | 246.52× | Food & Beverages |
| Crunch Fitness | 46.7× | Sports |
| Pedro Pascal | 14.62× | Movies & TV |
| Know Your Meme | 48.19× | Internet & Social Media |
| Elfen Lied | 55.85× | Literature |
| The Chive | 61.19× | News |
| 4.98× | Internet & Social Media | |
| Internet Movie Database | 11.48× | Movies & TV |
| Antonio Conte | 47.11× | Sports |
| Vagabond (manga) | 20× | Literature |
| Kiki's Delivery Service | 35.22× | Movies & TV |
| Natalie Dormer | 20× | Movies & TV |
| New Amsterdam | 17.63× | Movies & TV |
| Adriana Lima | 11.5× | Fashion & Accessoires |
| Romantic music | 20× | Music & Radio |
| Peyton Manning | 39.35× | Sports |
| Once upon a time | 20× | Movies & TV |
| Mila Kunis | 10.6× | Movies & TV |
| Novo Nordisk | 8.4× | Health |
| James Hunt | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.95 |
| Individualism | JOY | 1.6 |
| Tradition | CONSERVATISM | 1.6 |
| Risk Appetite | THRILL | 1.54 |
| Social Media Usage | JOY | 1.48 |
| Extroversion | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| China | 5.6% |
| Brazil | 4.4% |
See Imgur audiences in other countries
More Humor website audiences in Germany
- BUNTE.de (4,802,358)
- Der Postillon (2,924,170)
- 9GAG (1,244,670)
- Bored Panda (767,539)
- okcupid (338,548)
Frequently asked questions
How many fans does Imgur have in Germany?
Imgur has an estimated audience of 240,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Imgur fans?
45.1% of Imgur fans are female, 54.9% are male, with an average age of 35.2 years.
Which brands do Imgur fans like most?
Imgur fans show strongest brand affinity for Sapporo Brewery (246.52×), Crunch Fitness (46.7×), and Pedro Pascal (14.62×) over the country average.
Where do Imgur fans live in Germany?
Imgur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,912), Bayern (reach 37,908), and Baden-Württemberg (reach 32,994). These three regions account for the largest share of the active audience.
What other brands do Imgur fans also like?
Beyond Imgur itself, the audience over-indexes on Crunch Fitness (46.7×), Pedro Pascal (14.62×), Know Your Meme (48.19×), and Elfen Lied (55.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Imgur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.