Bored Panda Audience in Germany
Bored Panda has an estimated audience of 767,538 people in Germany. 55.7% are female, 44.3% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Boredom, Giant panda, Mammal, Science.
The average Bored Panda fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Boredom, Giant panda, with strongest over-indexing on Spiegel Online (6.42× the country average). Demographically, the Bored Panda audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website
Demographics of Bored Panda fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 37.9 |
| Estimated audience size | 767,538 |
Audience persona
The typical Bored Panda fan in Germany is more female, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,070 | 1.01× |
| Bayern | 140,462 | 1.14× |
| Baden-Württemberg | 108,840 | 1.04× |
| Hessen | 74,495 | 1.27× |
| Niedersachsen | 73,763 | 0.99× |
| Berlin | 52,991 | 1.54× |
| Rheinland-Pfalz | 42,493 | 1.1× |
| Sachsen | 40,661 | 1.08× |
| Schleswig-Holstein | 23,142 | 0.84× |
| Hamburg | 21,697 | 1.25× |
| Thüringen | 15,909 | 0.81× |
| Mecklenburg-Vorpommern | 14,702 | 1× |
| Brandenburg | 11,986 | 0.5× |
| Sachsen-Anhalt | 11,161 | 0.56× |
| Saarland | 9,824 | 1.04× |
| Bremen | 5,309 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 6.42× | News |
| Boredom | 28.02× | Health |
| Giant panda | 16.27× | Pets & Animals |
| Mammal | 5.34× | Pets & Animals |
| Science | 3.82× | Business & Career |
| Bubble Shooter | 15.6× | Games |
| Current events | 3.15× | Arts & Culture |
| Harry Potter | 2.59× | Movies & TV |
| Der Tagesspiegel | 5.26× | News |
| Slovak language | 23.01× | Politics & Society |
| Felis | 9.8× | Pets & Animals |
| Animal | 3.24× | Pets & Animals |
| Bild | 2.7× | News |
| Offspring | 7.23× | Home & Garden |
| Magazines | 3.16× | Literature |
| 3.76× | Internet & Social Media | |
| FOCUS Online | 3.73× | News |
| Social media | 2.88× | Business & Career |
| Humour | 3.45× | Literature |
| Leisure | 2.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.82 |
| Community Orientation | OPEN | 1.5 |
| Sustainability | BALANCE | 1.38 |
| Pet Ownership | JOY | 1.3 |
| Design Affinity | PREMIUM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 14.6% |
| Canada | 6.5% |
See Bored Panda audiences in other countries
More Humor website audiences in Germany
- BUNTE.de (4,802,358)
- Der Postillon (2,924,170)
- 9GAG (1,244,670)
- okcupid (338,548)
- TMZ (302,995)
Frequently asked questions
How many fans does Bored Panda have in Germany?
Bored Panda has an estimated audience of 767,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bored Panda fans?
55.7% of Bored Panda fans are female, 44.3% are male, with an average age of 37.9 years.
Which brands do Bored Panda fans like most?
Bored Panda fans show strongest brand affinity for Spiegel Online (6.42×), Boredom (28.02×), and Giant panda (16.27×) over the country average.
Where do Bored Panda fans live in Germany?
Bored Panda fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,070), Bayern (reach 140,462), and Baden-Württemberg (reach 108,840). These three regions account for the largest share of the active audience.
What other brands do Bored Panda fans also like?
Beyond Bored Panda itself, the audience over-indexes on Boredom (28.02×), Giant panda (16.27×), Mammal (5.34×), and Science (3.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bored Panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.