Boredom Audience in Germany
Boredom has an estimated audience of 984,767 people in Germany. 59.5% are female, 40.5% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Alaska, KLIX (AM), Mechanic, Israel.
The average Boredom fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Alaska, KLIX (AM), with strongest over-indexing on Dog breed (1.55× the country average). Demographically, the Boredom audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Boredom fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 36.6 |
| Estimated audience size | 984,767 |
Audience persona
The typical Boredom fan in Germany is more female, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 225,447 | 1.05× |
| Bayern | 130,106 | 0.82× |
| Baden-Württemberg | 118,098 | 0.88× |
| Niedersachsen | 103,952 | 1.09× |
| Hessen | 61,833 | 0.82× |
| Sachsen | 58,029 | 1.2× |
| Rheinland-Pfalz | 45,929 | 0.93× |
| Berlin | 40,883 | 0.93× |
| Schleswig-Holstein | 38,816 | 1.1× |
| Brandenburg | 36,171 | 1.18× |
| Sachsen-Anhalt | 27,262 | 1.07× |
| Thüringen | 27,252 | 1.09× |
| Mecklenburg-Vorpommern | 22,789 | 1.21× |
| Hamburg | 20,100 | 0.9× |
| Saarland | 10,632 | 0.88× |
| Bremen | 7,161 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.55× | Pets & Animals |
| Alaska | 5.31× | Travel & Leisure |
| KLIX (AM) | 3.75× | Music & Radio |
| Mechanic | 2.84× | Cars & Mobility |
| Israel | 2.42× | Travel & Leisure |
| Jesolo | 6.84× | Travel & Leisure |
| The Journey (1959 film) | 11.62× | Movies & TV |
| Snow White (Fables) | 1.79× | Literature |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Whataburger | 4.39× | Food & Beverages |
| Home Delivery | 2.07× | Food & Beverages |
| Medieval fantasy | 8.17× | Literature |
| Sailor | 3.43× | Travel & Leisure |
| Tuscany | 3.25× | Travel & Leisure |
| JibJab | 8.45× | Internet & Social Media |
| Nuts (film) | 2.89× | Movies & TV |
| Kodi (software) | 1.71× | Technology & Electronics |
| myDealZ | 1.69× | Shopping |
| Esra Erol | 3.19× | Movies & TV |
| Isothermal process | 20× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.65 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Community Orientation | OPEN | 1.5 |
| Pet Ownership | JOY | 1.4 |
| Sustainability | BALANCE | 1.32 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 8.7% |
| Thailand | 4.6% |
See Boredom audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Boredom have in Germany?
Boredom has an estimated audience of 984,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boredom fans?
59.5% of Boredom fans are female, 40.5% are male, with an average age of 36.6 years.
Which brands do Boredom fans like most?
Boredom fans show strongest brand affinity for Dog breed (1.55×), Alaska (5.31×), and KLIX (AM) (3.75×) over the country average.
Where do Boredom fans live in Germany?
Boredom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 225,447), Bayern (reach 130,106), and Baden-Württemberg (reach 118,098). These three regions account for the largest share of the active audience.
What other brands do Boredom fans also like?
Beyond Boredom itself, the audience over-indexes on Alaska (5.31×), KLIX (AM) (3.75×), Mechanic (2.84×), and Israel (2.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boredom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.