A data profile of the people who buy, follow and care about Boredom in United Kingdom — modelled from more than twelve digital signal sources. Boredom has an estimated audience of 5,416,462 people in United Kingdom.
The average Boredom fan in United Kingdom is 41.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Bored Panda, Bruce Willis, Flightradar24, with strongest over-indexing on Bored Panda (8.91× the country average).
Demographically, the Boredom audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Boredom fan in United Kingdom is more female, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bored Panda.
The key figures that characterise the Boredom profile in United Kingdom.
63.8% are female, 36.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.5 |
| Estimated audience size | 5,416,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Boredom audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 8.7% |
| Thailand | 4.6% |
Where the Boredom audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.32× | |
| 02 | Yorkshire and the Humber | ~500K | 1.22× | |
| 03 | South East | ~800K | 1.07× | |
| 04 | North East | ~200K | 1.07× | |
| 05 | Wales | ~300K | 1.05× | |
| 06 | Northern Ireland | ~200K | 1.00× | |
| 07 | Scotland | ~500K | 0.99× | |
| 08 | South West | ~400K | 0.95× | |
| 09 | England | ~4M | 0.94× | |
| 10 | East Midlands | ~400K | 0.93× | |
| 11 | East of England | ~400K | 0.91× | |
| 12 | North West | ~400K | 0.72× |
The strongest cross-interests of the Boredom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 8.91× | ||
| 02 | Flightradar24 | Travel & Leisure | 8.73× | ||
| 03 | Anna Faris | Movies & TV | 8.73× | ||
| 04 | Colin Farrell | Movies & TV | 7.64× | ||
| 05 | Bruce Willis | Movies & TV | 7.52× | ||
| 06 | Liam Neeson | Movies & TV | 5.42× | ||
| 07 | Matthew McConaughey | Movies & TV | 4.59× | ||
| 08 | Nicole Kidman | Movies & TV | 4.15× | ||
| 09 | Daily Star (United Kingdom) | News | 3.71× | ||
| 10 | Wikipedia | Internet & Social Media | 2.77× | ||
| 11 | Satire | Literature | 2.62× | ||
| 12 | Hobby | Home & Garden | 2.27× | ||
| 13 | Volunteering | Politics & Society | 1.91× | ||
| 14 | Daily Express | News | 1.86× | ||
| 15 | Distilled beverage | Food & Beverages | 1.85× | ||
| 16 | William Hill (bookmaker) | Games | 1.77× | ||
| 17 | Internet & Social Media | 1.74× | |||
| 18 | Aldi | Shopping | 1.69× | ||
| 19 | Kitchen | Home & Garden | 1.58× | ||
| 20 | Politics | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.20× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Community Orientation | OPEN | 0.83× | |
| Design Affinity | PREMIUM | 0.86× |
Boredom has an estimated audience of 5,416,462 people in United Kingdom, concentrated in England and South East.
63.8% of Boredom fans are female, 36.2% are male, with an average age of 41.5 years.
Boredom fans show strongest brand affinity for Bored Panda (8.91×), Bruce Willis (7.52×), and Flightradar24 (8.73×) over the country average.
Boredom fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Boredom itself, the audience over-indexes on Bruce Willis (7.52×), Flightradar24 (8.73×), Daily Star (United Kingdom) (3.71×), and Hobby (2.27×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boredom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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