Boredom Audience in United States

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Boredom has an estimated audience of 19,402,458 people in United States. 60.2% are female, 39.8% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Israel, Wok, Hibachi, Goop.

The average Boredom fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Israel, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Boredom audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Boredom fans

Demographic split for Boredom audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.5
Estimated audience size19,402,458

Audience persona

The typical Boredom fan in United States is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Boredom in United States
RegionReachAffinity
California2,579,7941.21×
Texas1,786,7251.07×
Florida1,347,7781.03×
New York1,159,2881.07×
Pennsylvania673,7891.03×
Georgia640,3751.07×
Illinois640,1890.99×
North Carolina584,3271×
Ohio581,2460.97×
Michigan515,7471.02×
New Jersey500,9171.02×
Virginia487,8431.03×
Washington468,3101.2×
Arizona417,5601.05×
Massachusetts403,9281.06×
Tennessee368,3810.95×
Maryland363,0791.09×
Indiana352,5240.99×
Missouri325,0801.04×
Colorado304,2781×
Minnesota293,8431.06×
Wisconsin275,4740.94×
South Carolina275,2910.94×
Louisiana255,4981.02×
Oregon254,1901.14×
Alabama241,9870.89×
Oklahoma236,5641.1×
Kentucky231,9560.95×
Connecticut199,8011.03×
Nevada189,1261.01×
Utah181,6891.05×
Arkansas161,5621.01×
Kansas156,2951.02×
Iowa151,2870.95×
Mississippi142,6750.89×
Idaho115,6621.19×
Nebraska97,0411×
New Mexico94,5370.97×
West Virginia89,5830.99×
Hawaii89,2691.07×
New Hampshire69,0280.9×
Maine61,9980.89×
Rhode Island52,1360.84×
Montana49,7890.92×
Washington, District of Columbia48,6470.83×
Delaware47,2810.88×
South Dakota42,7340.95×
Alaska38,9040.94×
North Dakota36,0610.9×
Wyoming30,8661.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boredom audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Israel2.96×Travel & Leisure
Wok8.81×Food & Beverages
Hibachi6.91×Food & Beverages
Goop4.64×Internet & Social Media
headspace8.02×Health
Grace Slick7.28×Music & Radio
Governor of Michigan5.64×Politics & Society
Google Home4.68×Technology & Electronics
Vocal harmony3.18×Music & Radio
Grinch2.64×Movies & TV
Cherish (group)7×Music & Radio
KiwiCo4.41×Kids & Family
Home staging3.24×Home & Garden
Guitarist (magazine)6.66×Music & Radio
Ira Glass9.93×Music & Radio
El Paso County, Colorado6.98×Travel & Leisure
Goma9.59×Travel & Leisure
Jeep Wagoneer3.01×Cars & Mobility
TV Fanatic5.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boredom audience
TraitClusterScore
ExtroversionTHRILL1.24
Risk AppetiteTHRILL1.2
IndividualismJOY1.07
TraditionCONSERVATISM1.07
IndulgenceJOY1.06
Price SensitivityPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Boredom
CountryShare
United States31.0%
United Kingdom8.7%
Thailand4.6%

See Boredom audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Boredom have in United States?

Boredom has an estimated audience of 19,402,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Boredom fans?

60.2% of Boredom fans are female, 39.8% are male, with an average age of 39.5 years.

Which brands do Boredom fans like most?

Boredom fans show strongest brand affinity for Keene, New Hampshire (675×), Israel (2.96×), and Wok (8.81×) over the country average.

Where do Boredom fans live in United States?

Boredom fans in United States are most concentrated in California (reach 2,579,794), Texas (reach 1,786,725), and Florida (reach 1,347,778). These three regions account for the largest share of the active audience.

What other brands do Boredom fans also like?

Beyond Boredom itself, the audience over-indexes on Israel (2.96×), Wok (8.81×), Hibachi (6.91×), and Goop (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boredom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.