Giant panda Audience in Germany
Giant panda has an estimated audience of 1,413,495 people in Germany. 48.9% are female, 51.1% are male, average age 37.2. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Unique Gifts, Israel, Birthday Gifts, Stradivarius, KLIX (AM).
The average Giant panda fan in Germany is 37.2 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Unique Gifts, Israel, Birthday Gifts, with strongest over-indexing on Unique Gifts (2.24× the country average). Demographically, the Giant panda audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Giant panda fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 37.2 |
| Estimated audience size | 1,413,495 |
Audience persona
The typical Giant panda fan in Germany is balanced, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 319,922 | 5.06× |
| Brandenburg | 179,970 | 4.1× |
| Nordrhein-Westfalen | 107,389 | 0.35× |
| Bayern | 73,622 | 0.32× |
| Sachsen | 66,153 | 0.95× |
| Baden-Württemberg | 54,041 | 0.28× |
| Niedersachsen | 48,034 | 0.35× |
| Sachsen-Anhalt | 43,395 | 1.18× |
| Hessen | 27,557 | 0.26× |
| Mecklenburg-Vorpommern | 24,555 | 0.91× |
| Schleswig-Holstein | 21,347 | 0.42× |
| Rheinland-Pfalz | 20,004 | 0.28× |
| Thüringen | 18,383 | 0.51× |
| Hamburg | 15,943 | 0.5× |
| Saarland | 3,733 | 0.22× |
| Bremen | 3,621 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.24× | Shopping |
| Israel | 2.65× | Travel & Leisure |
| Birthday Gifts | 2.15× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 3.06× | Music & Radio |
| Haberler | 1.59× | News |
| Katie Piper | 11.86× | Movies & TV |
| Urban horticulture | 1.55× | Home & Garden |
| Medieval fantasy | 8.92× | Literature |
| Snow White (Fables) | 1.8× | Literature |
| Este, Veneto | 1.88× | Travel & Leisure |
| Vocal harmony | 5.15× | Music & Radio |
| Corona (band) | 1.6× | Music & Radio |
| Keeper (password manager) | 2.63× | Technology & Electronics |
| Home Delivery | 1.62× | Food & Beverages |
| Nuts (film) | 2.61× | Movies & TV |
| Captain Fantastic (film) | 5.18× | Movies & TV |
| Huck (magazine) | 5.45× | Internet & Social Media |
| Moroccan riad | 3.29× | Politics & Society |
| Coworking | 2.16× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.42 |
| Pet Ownership | JOY | 1.33 |
| Sustainability | BALANCE | 1.13 |
| Creativity | OPEN | 1.11 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 8.2% |
| India | 4.3% |
See Giant panda audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Giant panda have in Germany?
Giant panda has an estimated audience of 1,413,495 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Giant panda fans?
48.9% of Giant panda fans are female, 51.1% are male, with an average age of 37.2 years.
Which brands do Giant panda fans like most?
Giant panda fans show strongest brand affinity for Unique Gifts (2.24×), Israel (2.65×), and Birthday Gifts (2.15×) over the country average.
Where do Giant panda fans live in Germany?
Giant panda fans in Germany are most concentrated in Berlin (reach 319,922), Brandenburg (reach 179,970), and Nordrhein-Westfalen (reach 107,389). These three regions account for the largest share of the active audience.
What other brands do Giant panda fans also like?
Beyond Giant panda itself, the audience over-indexes on Israel (2.65×), Birthday Gifts (2.15×), Stradivarius (1.97×), and KLIX (AM) (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Giant panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.