Rascasse Audience Intelligence

Giant panda Audience in Germany

A data profile of the people who buy, follow and care about Giant panda in Germany — modelled from more than twelve digital signal sources. Giant panda has an estimated audience of 1,413,495 people in Germany.

#2507among Topic in Germany#120in Pets & Animals

The average Giant panda fan in Germany is 37.2 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Bored Panda, Nature, Mel Gibson, with strongest over-indexing on Bored Panda (16.27× the country average).

Demographically, the Giant panda audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Giant panda fan in Germany is balanced, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Bored Panda.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giant panda profile in Germany.

Audience size
1.4M
in Germany
Gender
48.9%♀
51.1% male
Age
37.2
average years
Country rank
#4718
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giant panda fans

48.9% are female, 51.1% are male, average age 37.2.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Giant panda audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age37.2
Estimated audience size1,413,495
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Giant panda audience in Germany
Age bracketShare%
16-1919%
20-2925%
30-3924%
40-4918%
50+14%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Giant panda audience comes from Germany.

Worldwide audience distribution share by country for Giant panda
CountryShare
United States28.0%
United Kingdom8.2%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giant panda audience in Germany is strongest.

Fig. 05

Top regions by affinity

Giant panda fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K4.83×
02Brandenburg~200K4.06×
03Sachsen-Anhalt~40K1.20×
04Sachsen~70K0.97×
05Mecklenburg-Vorpommern~30K0.95×
06Bremen~8K0.67×
07Thüringen~20K0.62×
08Hamburg~20K0.57×
09Saarland~10K0.57×
10Schleswig-Holstein~30K0.52×
11Nordrhein-Westfalen~100K0.46×
12Bayern~100K0.45×
13Niedersachsen~60K0.44×
14Rheinland-Pfalz~30K0.43×
15Hessen~40K0.41×
16Baden-Württemberg~80K0.40×
Fig. 06

Affinity by region

Affinity by region — Giant panda, Germany
0.40×1.00×4.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giant panda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giant panda audience
#·InterestCategoryAffinity×
01Sapporo BreweryFood & Beverages17.61×
02Bored PandaInternet & Social Media16.27×
03Mel GibsonMovies & TV6.29×
04HertzCars & Mobility5.73×
05Katie PriceFashion & Accessoires4.88×
06Emily BluntMovies & TV3.59×
07SatireLiterature3.12×
08Art filmMovies & TV3.12×
09LoudspeakerTechnology & Electronics2.90×
10Bruce WillisMovies & TV2.38×
11NatureHome & Garden2.30×
12RedditInternet & Social Media2.21×
13TattoosFashion & Accessoires2.20×
14Online newspaperNews1.99×
15DessertsFood & Beverages1.98×
16VacationsTravel & Leisure1.87×
17Netto Marken-DiscountShopping1.85×
18CanadaTravel & Leisure1.81×
19TagesschauMovies & TV1.63×
20HornbachShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giant panda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giant panda audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Early Adopter MentalityPOWER1.69×
SpiritualityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giant panda audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Sports ActivityPOWER0.79×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Giant panda have in Germany?

Giant panda has an estimated audience of 1,413,495 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Giant panda fans?

48.9% of Giant panda fans are female, 51.1% are male, with an average age of 37.2 years.

03

Which brands do Giant panda fans like most?

Giant panda fans show strongest brand affinity for Bored Panda (16.27×), Nature (2.3×), and Mel Gibson (6.29×) over the country average.

04

Where do Giant panda fans live in Germany?

Giant panda fans in Germany are most concentrated in Berlin (reach ~300K), Brandenburg (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Giant panda fans also like?

Beyond Giant panda itself, the audience over-indexes on Nature (2.3×), Mel Gibson (6.29×), Tagesschau (1.63×), and Netto Marken-Discount (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Giant panda audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Giant panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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