A data profile of the people who buy, follow and care about Giant panda in United Kingdom — modelled from more than twelve digital signal sources. Giant panda has an estimated audience of 4,407,741 people in United Kingdom.
The average Giant panda fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Satire, with strongest over-indexing on Wikipedia (3.42× the country average).
Demographically, the Giant panda audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Giant panda fan in United Kingdom is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Giant panda profile in United Kingdom.
56.9% are female, 43.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.1 |
| Estimated audience size | 4,407,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Giant panda audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 8.2% |
| India | 4.3% |
Where the Giant panda audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.33× | |
| 02 | West Midlands | ~200K | 1.30× | |
| 03 | South East | ~700K | 1.21× | |
| 04 | Scotland | ~400K | 1.10× | |
| 05 | Wales | ~300K | 1.08× | |
| 06 | North East | ~200K | 1.06× | |
| 07 | Northern Ireland | ~100K | 1.04× | |
| 08 | South West | ~300K | 0.91× | |
| 09 | East of England | ~300K | 0.87× | |
| 10 | East Midlands | ~300K | 0.83× | |
| 11 | England | ~3M | 0.74× | |
| 12 | North West | ~300K | 0.66× |
The strongest cross-interests of the Giant panda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.42× | ||
| 02 | Alexandra Daddario | Movies & TV | 3.30× | ||
| 03 | Sketch comedy | Movies & TV | 3.15× | ||
| 04 | Adoption | Kids & Family | 3.01× | ||
| 05 | Satire | Literature | 2.86× | ||
| 06 | Margot Robbie | Movies & TV | 2.86× | ||
| 07 | Hobby | Home & Garden | 2.21× | ||
| 08 | Online newspaper | News | 2.00× | ||
| 09 | Movie theater | Movies & TV | 1.92× | ||
| 10 | Refrigerator | Home & Garden | 1.88× | ||
| 11 | Genetics | Kids & Family | 1.88× | ||
| 12 | Esso | Cars & Mobility | 1.84× | ||
| 13 | Mother's Day | Kids & Family | 1.80× | ||
| 14 | Distilled beverage | Food & Beverages | 1.79× | ||
| 15 | Betfair | Games | 1.79× | ||
| 16 | William Hill (bookmaker) | Games | 1.76× | ||
| 17 | Internet & Social Media | 1.63× | |||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Aldi | Shopping | 1.57× | ||
| 20 | Screwfix | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.36× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.85× |
Giant panda has an estimated audience of 4,407,741 people in United Kingdom, concentrated in England and South East.
56.9% of Giant panda fans are female, 43.1% are male, with an average age of 43.1 years.
Giant panda fans show strongest brand affinity for Wikipedia (3.42×), Hobby (2.21×), and Satire (2.86×) over the country average.
Giant panda fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Giant panda itself, the audience over-indexes on Hobby (2.21×), Satire (2.86×), Distilled beverage (1.79×), and Aldi (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Giant panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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