Rascasse Audience Intelligence

Giant panda Audience in United States

A data profile of the people who buy, follow and care about Giant panda in United States — modelled from more than twelve digital signal sources. Giant panda has an estimated audience of 15,124,723 people in United States.

#1570among Topic in United States#63in Pets & Animals

The average Giant panda fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bored Panda, MSN, Staples (Canada), with strongest over-indexing on Bored Panda (11.68× the country average).

Demographically, the Giant panda audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giant panda fan in United States is balanced, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Bored Panda.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giant panda profile in United States.

Audience size
15.1M
in United States
Gender
51.2%♀
48.8% male
Age
39.1
average years
Country rank
#2315
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giant panda fans

51.2% are female, 48.8% are male, average age 39.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Giant panda audience in United States
MetricValue
Female51.2%
Male48.8%
Average age39.1
Estimated audience size15,124,723
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Giant panda audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Giant panda audience comes from United States.

Worldwide audience distribution share by country for Giant panda
CountryShare
United States28.0%
United Kingdom8.2%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giant panda audience in United States is strongest.

Fig. 05

Top regions by affinity

Giant panda fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K3.51×
02Washington~400K1.29×
03California~2M1.28×
04Texas~1.5M1.14×
05Arizona~300K1.11×
06Virginia~400K1.10×
07Oklahoma~200K1.10×
08Indiana~300K1.06×
09Utah~100K1.06×
10New Jersey~400K1.05×
11New Mexico~80K1.05×
12Alaska~30K1.05×
13Georgia~500K1.04×
14Washington, District of Columbia~50K1.04×
15South Carolina~200K1.02×
16Idaho~80K1.02×
17South Dakota~40K1.02×
18Pennsylvania~500K1.01×
19Kentucky~200K1.00×
20Kansas~100K0.99×
21Nebraska~80K0.99×
22West Virginia~70K0.99×
23North Carolina~400K0.97×
24Oregon~200K0.97×
25Connecticut~100K0.97×
26Hawaii~60K0.97×
27Minnesota~200K0.96×
28Nevada~100K0.96×
29Ohio~400K0.95×
30Maryland~200K0.95×
31Missouri~200K0.94×
32Illinois~500K0.92×
33Arkansas~100K0.91×
34Massachusetts~300K0.90×
35Wisconsin~200K0.90×
36Alabama~200K0.89×
37Rhode Island~40K0.89×
38Montana~40K0.89×
39New York~700K0.87×
40Michigan~300K0.87×
41Louisiana~200K0.87×
42Iowa~100K0.87×
43Colorado~200K0.86×
44Mississippi~100K0.85×
45New Hampshire~50K0.85×
46Florida~900K0.83×
47Tennessee~200K0.82×
48Maine~40K0.81×
49Vermont~20K0.81×
50Delaware~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Giant panda, United States
0.76×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giant panda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giant panda audience
#·InterestCategoryAffinity×
01Bored PandaInternet & Social Media11.68×
02FandomLiterature2.27×
03Bruce WillisMovies & TV2.13×
04Online newspaperNews2.06×
05MSNNews1.96×
06Staples (Canada)Business & Career1.93×
07Mixed martial artsSports1.85×
08Denver NuggetsSports1.85×
09Creative CommonsTechnology & Electronics1.67×
10Real propertyHome & Garden1.66×
11CBS SportsMovies & TV1.64×
12GeneticsKids & Family1.62×
13Britney SpearsMusic & Radio1.61×
14CanadaTravel & Leisure1.60×
15Ace HardwareHome & Garden1.59×
16HollywoodTravel & Leisure1.54×
17DrawingHome & Garden1.54×
18Viral videoInternet & Social Media1.53×
19Panda ExpressFood & Beverages1.53×
20Subscription business modelShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giant panda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giant panda audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.31×
PatriotismCONSERVATISM1.25×
IndividualismJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giant panda audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Giant panda have in United States?

Giant panda has an estimated audience of 15,124,723 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Giant panda fans?

51.2% of Giant panda fans are female, 48.8% are male, with an average age of 39.1 years.

03

Which brands do Giant panda fans like most?

Giant panda fans show strongest brand affinity for Bored Panda (11.68×), MSN (1.96×), and Staples (Canada) (1.93×) over the country average.

04

Where do Giant panda fans live in United States?

Giant panda fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Giant panda fans also like?

Beyond Giant panda itself, the audience over-indexes on MSN (1.96×), Staples (Canada) (1.93×), Online newspaper (2.06×), and Mixed martial arts (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Giant panda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Giant panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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