Access Hollywood Audience in United States

Access Hollywood has an estimated audience of 2,273,262 people in United States. 64.3% are female, 35.7% are male, average age 46.0. Top regions: California, New York, Texas. Top brand affinities: Diane Keaton, Boardwalk Empire, Al Pacino, Marlon Brando, Capital One.

The average Access Hollywood fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Diane Keaton, Boardwalk Empire, Al Pacino, with strongest over-indexing on Diane Keaton (22.62× the country average). Demographically, the Access Hollywood audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Demographics of Access Hollywood fans

Demographic split for Access Hollywood audience in United States
MetricValue
Female64.3%
Male35.7%
Average age46.0
Estimated audience size2,273,262

Audience persona

The typical Access Hollywood fan in United States is more female, around 46.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Access Hollywood in United States
RegionReachAffinity
California443,0211.77×
New York208,9251.64×
Texas168,7810.86×
Florida167,7751.09×
Illinois135,9411.8×
Ohio121,2811.73×
New Jersey109,9381.9×
Pennsylvania108,4001.42×
Michigan105,0091.77×
Maryland93,5672.39×
Virginia89,6911.62×
Tennessee65,3241.43×
North Carolina58,9710.86×
Massachusetts55,0471.23×
Georgia48,6740.7×
Indiana43,8451.06×
Washington42,9520.94×
Connecticut42,0241.84×
Missouri32,8170.9×
Arizona32,5520.7×
Minnesota32,4521×
Alabama31,5520.99×
South Carolina30,5480.89×
Kentucky27,0780.95×
Wisconsin24,8790.73×
Colorado24,6690.69×
Oregon20,0620.77×
Louisiana19,0830.65×
Nevada14,0760.64×
Kansas13,5050.75×
Iowa13,3640.71×
Utah13,1330.65×
Washington, District of Columbia12,3031.8×
Oklahoma12,1270.48×
Mississippi10,9570.59×
Arkansas10,0000.53×
Rhode Island8,5771.19×
Nebraska7,8980.69×
Maine7,1920.88×
New Mexico7,0610.62×
New Hampshire6,1260.68×
Delaware5,8270.93×
West Virginia5,4520.52×
Hawaii5,3560.55×
Idaho4,8060.42×
Montana4,5270.72×
Alaska3,7770.78×
North Dakota3,2110.69×
Vermont2,6180.66×
Wyoming2,5060.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Access Hollywood audience
BrandAffinityCategory
Diane Keaton22.62×Movies & TV
Boardwalk Empire52.74×Movies & TV
Al Pacino23.64×Movies & TV
Marlon Brando27.67×Movies & TV
Capital One6.37×Business & Career
Kit Harington27.86×Movies & TV
Google Maps5.65×Internet & Social Media
Kia Sportage30×Cars & Mobility
Box Office Mojo28.04×Movies & TV
Horoscope11.81×Health
Indeed.com5.15×Business & Career
Emilia Clarke15.49×Movies & TV
Google News6.73×News
Bruce Willis7.93×Movies & TV
Celebrity Gossip20.62×News
Wattpad12.03×Internet & Social Media
Tom and Jerry18.67×Movies & TV
Rod Stewart17.76×Music & Radio
Beetlejuice4.98×Movies & TV
Billy Bob Thornton8.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Access Hollywood audience
TraitClusterScore
Luxury OrientationPREMIUM2.96
LGBTQ+ IdentityOPEN2.09
Risk AppetiteTHRILL2.05
Family OrientationCONSERVATISM1.61
Social Media UsageJOY1.53
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Access Hollywood
CountryShare
United States89.9%
Canada8.2%
United Kingdom0.4%

See Access Hollywood audiences in other countries

More Humor website audiences in United States

Frequently asked questions

How many fans does Access Hollywood have in United States?

Access Hollywood has an estimated audience of 2,273,262 people in United States, concentrated in California and New York.

What is the gender split and age of Access Hollywood fans?

64.3% of Access Hollywood fans are female, 35.7% are male, with an average age of 46.0 years.

Which brands do Access Hollywood fans like most?

Access Hollywood fans show strongest brand affinity for Diane Keaton (22.62×), Boardwalk Empire (52.74×), and Al Pacino (23.64×) over the country average.

Where do Access Hollywood fans live in United States?

Access Hollywood fans in United States are most concentrated in California (reach 443,021), New York (reach 208,925), and Texas (reach 168,781). These three regions account for the largest share of the active audience.

What other brands do Access Hollywood fans also like?

Beyond Access Hollywood itself, the audience over-indexes on Boardwalk Empire (52.74×), Al Pacino (23.64×), Marlon Brando (27.67×), and Capital One (6.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Access Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.