A data profile of the people who buy, follow and care about Access Hollywood in United States — modelled from more than twelve digital signal sources. Access Hollywood has an estimated audience of 2,278,056 people in United States.
The average Access Hollywood fan in United States is 46.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include Cats (musical), TMZ, TVLine, with strongest over-indexing on Cats (musical) (14.69× the country average).
Demographically, the Access Hollywood audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Indulgence, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Access Hollywood fan in United States is more female, around 46.0 years old, with strong Indulgence tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Access Hollywood profile in United States.
64.3% are female, 35.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 46.0 |
| Estimated audience size | 2,278,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Access Hollywood audience comes from United States.
| Country | Share |
|---|---|
| United States | 89.9% |
| Canada | 8.2% |
| United Kingdom | 0.4% |
Where the Access Hollywood audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~80K | 2.16× | |
| 02 | New Jersey | ~100K | 1.92× | |
| 03 | California | ~500K | 1.90× | |
| 04 | Illinois | ~100K | 1.76× | |
| 05 | Connecticut | ~40K | 1.67× | |
| 06 | New York | ~200K | 1.59× | |
| 07 | Michigan | ~90K | 1.56× | |
| 08 | Ohio | ~100K | 1.53× | |
| 09 | Washington, District of Columbia | ~10K | 1.53× | |
| 10 | Virginia | ~80K | 1.39× | |
| 11 | Pennsylvania | ~100K | 1.38× | |
| 12 | Tennessee | ~60K | 1.24× | |
| 13 | Rhode Island | ~9K | 1.18× | |
| 14 | Massachusetts | ~50K | 1.15× | |
| 15 | Indiana | ~50K | 1.09× | |
| 16 | Florida | ~200K | 1.06× | |
| 17 | Delaware | ~7K | 1.06× | |
| 18 | Maine | ~8K | 1.02× | |
| 19 | Missouri | ~30K | 0.95× | |
| 20 | Minnesota | ~30K | 0.95× | |
| 21 | Alabama | ~30K | 0.94× | |
| 22 | Kentucky | ~30K | 0.93× | |
| 23 | Alaska | ~5K | 0.93× | |
| 24 | Vermont | ~4K | 0.92× | |
| 25 | South Carolina | ~30K | 0.91× | |
| 26 | North Dakota | ~4K | 0.91× | |
| 27 | New Hampshire | ~8K | 0.89× | |
| 28 | Montana | ~6K | 0.89× | |
| 29 | South Dakota | ~5K | 0.89× | |
| 30 | Washington | ~40K | 0.88× | |
| 31 | Nebraska | ~10K | 0.87× | |
| 32 | North Carolina | ~60K | 0.86× | |
| 33 | Kansas | ~20K | 0.85× | |
| 34 | Oregon | ~20K | 0.84× | |
| 35 | West Virginia | ~9K | 0.83× | |
| 36 | Texas | ~200K | 0.82× | |
| 37 | Iowa | ~20K | 0.82× | |
| 38 | New Mexico | ~9K | 0.82× | |
| 39 | Mississippi | ~20K | 0.80× | |
| 40 | Hawaii | ~8K | 0.80× | |
| 41 | Wisconsin | ~30K | 0.79× | |
| 42 | Nevada | ~20K | 0.79× | |
| 43 | Idaho | ~9K | 0.78× | |
| 44 | Arizona | ~40K | 0.77× | |
| 45 | Louisiana | ~20K | 0.77× | |
| 46 | Arkansas | ~10K | 0.77× | |
| 47 | Utah | ~20K | 0.76× | |
| 48 | Oklahoma | ~20K | 0.75× | |
| 49 | Georgia | ~50K | 0.74× | |
| 50 | Colorado | ~30K | 0.73× |
The strongest cross-interests of the Access Hollywood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVLine | News | 17.39× | ||
| 02 | TV Guide | Movies & TV | 15.05× | ||
| 03 | Cats (musical) | Music & Radio | 14.69× | ||
| 04 | Mario Lopez | Movies & TV | 11.15× | ||
| 05 | Celebrity Gossip | News | 9.20× | ||
| 06 | Coconut oil | Food & Beverages | 9.00× | ||
| 07 | Emily Ratajkowski | Fashion & Accessoires | 8.99× | ||
| 08 | Prince Harry | Politics & Society | 7.07× | ||
| 09 | Drive-in theater | Movies & TV | 6.99× | ||
| 10 | Tony Award | Arts & Culture | 6.20× | ||
| 11 | Us Weekly | Internet & Social Media | 5.31× | ||
| 12 | Diane Keaton | Movies & TV | 5.17× | ||
| 13 | Rotten Tomatoes | Movies & TV | 4.83× | ||
| 14 | Emmy Award | Movies & TV | 4.55× | ||
| 15 | TMZ | Internet & Social Media | 3.94× | ||
| 16 | E! News | Movies & TV | 3.71× | ||
| 17 | Internet & Social Media | 3.06× | |||
| 18 | Ariana Grande | Music & Radio | 3.06× | ||
| 19 | TV game shows | Movies & TV | 2.63× | ||
| 20 | IKEA | Home & Garden | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.68× | |
| Sustainability | BALANCE | 1.62× | |
| Family Orientation | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Creativity | OPEN | 0.98× | |
| Need for Security | CONSERVATISM | 0.98× |
Access Hollywood has an estimated audience of 2,278,056 people in United States, concentrated in California and New York.
64.3% of Access Hollywood fans are female, 35.7% are male, with an average age of 46.0 years.
Access Hollywood fans show strongest brand affinity for Cats (musical) (14.69×), TMZ (3.94×), and TVLine (17.39×) over the country average.
Access Hollywood fans in United States are most concentrated in California (reach ~500K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Access Hollywood itself, the audience over-indexes on TMZ (3.94×), TVLine (17.39×), Diane Keaton (5.17×), and TV Guide (15.05×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Access Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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