Rascasse Audience Intelligence

Coconut oil Audience in United States

A data profile of the people who buy, follow and care about Coconut oil in United States — modelled from more than twelve digital signal sources. Coconut oil has an estimated audience of 3,086,199 people in United States.

#17among Spice in United States#5032among Topic in United States#639in Food & Beverages

The average Coconut oil fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fish oil, Food and drink, Food, with strongest over-indexing on Fish oil (14.7× the country average).

Demographically, the Coconut oil audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coconut oil fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Fish oil.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coconut oil profile in United States.

Audience size
3.1M
in United States
Gender
79.6%♀
20.4% male
Age
40.3
average years
Country rank
#10048
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coconut oil fans

79.6% are female, 20.4% are male, average age 40.3.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Coconut oil audience in United States
MetricValue
Female79.6%
Male20.4%
Average age40.3
Estimated audience size3,086,199
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Coconut oil audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3918%
40-4923%
50+23%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Coconut oil audience comes from United States.

Worldwide audience distribution share by country for Coconut oil
CountryShare
United States17.9%
Thailand7.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coconut oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Coconut oil fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.44×
02Louisiana~60K1.41×
03Alabama~60K1.36×
04Georgia~100K1.25×
05Texas~300K1.21×
06Tennessee~70K1.18×
07South Carolina~50K1.15×
08North Carolina~100K1.14×
09Arkansas~30K1.14×
10Kentucky~40K1.13×
11Indiana~60K1.12×
12Michigan~90K1.11×
13Illinois~100K1.09×
14Ohio~100K1.08×
15Florida~200K1.07×
16Oklahoma~40K1.07×
17West Virginia~20K1.06×
18California~400K1.05×
19Maryland~60K1.04×
20Pennsylvania~100K1.03×
21Missouri~50K1.03×
22Delaware~9K1.03×
23Connecticut~30K1.02×
24Virginia~80K1.01×
25Nebraska~20K1.00×
26New York~200K0.99×
27New Jersey~80K0.99×
28Iowa~20K0.96×
29Kansas~20K0.96×
30Minnesota~40K0.95×
31Nevada~30K0.95×
32New Mexico~10K0.95×
33Arizona~60K0.94×
34Wisconsin~40K0.94×
35Hawaii~10K0.93×
36Rhode Island~9K0.92×
37South Dakota~6K0.90×
38North Dakota~6K0.90×
39Massachusetts~50K0.89×
40Maine~10K0.89×
41Idaho~10K0.88×
42Washington~50K0.85×
43Oregon~30K0.84×
44Alaska~6K0.84×
45New Hampshire~10K0.83×
46Washington, District of Columbia~8K0.83×
47Montana~7K0.81×
48Colorado~40K0.78×
49Utah~20K0.78×
50Vermont~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Coconut oil, United States
0.76×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coconut oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coconut oil audience
#·InterestCategoryAffinity×
01Rose hipHealth21.67×
02Fish oilHealth14.70×
03Powdered milkKids & Family8.64×
04Immune systemHealth3.46×
05Human hair growthHealth3.37×
06TasteFashion & Accessoires3.32×
07MoisturizerHome & Garden3.22×
08WalgreensShopping2.52×
09Concurrent Versions SystemTechnology & Electronics2.35×
10Skin careBeauty & Wellness2.34×
11Men's clothingFashion & Accessoires2.19×
12Trader Joe'sShopping2.06×
13GiftShopping1.69×
14ChildKids & Family1.67×
15WomanKids & Family1.66×
16FoodFood & Beverages1.65×
17BeveragesFood & Beverages1.65×
18Food and drinkFood & Beverages1.63×
19RestaurantsFood & Beverages1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coconut oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coconut oil audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
Healthy LifestyleBALANCE1.59×
MindfulnessBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coconut oil audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Risk AppetiteTHRILL0.95×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coconut oil have in United States?

Coconut oil has an estimated audience of 3,086,199 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coconut oil fans?

79.6% of Coconut oil fans are female, 20.4% are male, with an average age of 40.3 years.

03

Which brands do Coconut oil fans like most?

Coconut oil fans show strongest brand affinity for Fish oil (14.7×), Food and drink (1.63×), and Food (1.65×) over the country average.

04

Where do Coconut oil fans live in United States?

Coconut oil fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Coconut oil fans also like?

Beyond Coconut oil itself, the audience over-indexes on Food and drink (1.63×), Food (1.65×), Walgreens (2.52×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Coconut oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coconut oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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