Coconut oil Audience in United States

Coconut oil logo

Coconut oil has an estimated audience of 3,086,199 people in United States. 79.6% are female, 20.4% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Fish oil, Food and drink, Food, Walgreens, Movies.

The average Coconut oil fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fish oil, Food and drink, Food, with strongest over-indexing on Fish oil (14.7× the country average). Demographically, the Coconut oil audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Coconut oil fans

Demographic split for Coconut oil audience in United States
MetricValue
Female79.6%
Male20.4%
Average age40.3
Estimated audience size3,086,199

Audience persona

The typical Coconut oil fan in United States is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Fish oil.

Top regions in United States

Top regions ranked by reach for Coconut oil in United States
RegionReachAffinity
California383,8641.13×
Texas339,1591.28×
Florida240,1461.15×
New York186,2941.08×
Georgia121,5211.28×
Illinois116,1461.13×
Pennsylvania109,8511.06×
North Carolina108,7841.17×
Ohio104,8361.1×
Michigan92,4961.15×
New Jersey82,4911.05×
Virginia79,2731.05×
Tennessee73,5811.19×
Indiana63,9861.13×
Arizona60,8510.97×
Alabama57,1051.32×
Maryland55,6581.05×
Massachusetts55,5690.91×
Louisiana54,7281.38×
Washington53,1960.86×
South Carolina53,0421.14×
Missouri51,8841.04×
Kentucky43,9291.14×
Wisconsin43,9190.95×
Minnesota43,8920.99×
Colorado38,5530.79×
Mississippi35,7401.41×
Oklahoma35,5791.04×
Connecticut32,1881.04×
Oregon30,1000.85×
Nevada29,0140.97×
Arkansas27,7821.09×
Iowa24,2550.95×
Kansas22,4840.92×
Utah21,7170.79×
Nebraska15,3420.99×
West Virginia14,3221×
New Mexico14,0440.91×
Idaho13,4340.87×
Hawaii12,2010.92×
New Hampshire9,6060.79×
Maine9,2380.84×
Rhode Island8,8030.9×
Delaware8,1760.96×
Washington, District of Columbia7,6420.82×
Montana6,5590.77×
South Dakota5,8230.82×
North Dakota5,1730.82×
Alaska4,8460.73×
Vermont3,4790.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coconut oil audience
BrandAffinityCategory
Fish oil14.7×Health
Food and drink1.63×Food & Beverages
Food1.65×Food & Beverages
Walgreens2.52×Shopping
Movies1.51×Movies & TV
Beverages1.65×Food & Beverages
Powdered milk8.64×Kids & Family
Restaurants1.55×Food & Beverages
Taste3.32×Fashion & Accessoires
Child1.67×Kids & Family
Concurrent Versions System2.35×Technology & Electronics
Moisturizer3.22×Home & Garden
Human hair growth3.37×Health
Skin care2.34×Beauty & Wellness
Woman1.66×Kids & Family
Immune system3.46×Health
Gift1.69×Shopping
Men's clothing2.19×Fashion & Accessoires
Rose hip21.67×Health
Personal care2.27×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coconut oil audience
TraitClusterScore
Design AffinityPREMIUM1.54
SustainabilityBALANCE1.52
Price SensitivityPREMIUM1.51
Healthy LifestyleBALANCE1.48
IndulgenceJOY1.47
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Coconut oil
CountryShare
United States17.9%
Thailand7.8%
United Kingdom4.6%

See Coconut oil audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Coconut oil have in United States?

Coconut oil has an estimated audience of 3,086,199 people in United States, concentrated in California and Texas.

What is the gender split and age of Coconut oil fans?

79.6% of Coconut oil fans are female, 20.4% are male, with an average age of 40.3 years.

Which brands do Coconut oil fans like most?

Coconut oil fans show strongest brand affinity for Fish oil (14.7×), Food and drink (1.63×), and Food (1.65×) over the country average.

Where do Coconut oil fans live in United States?

Coconut oil fans in United States are most concentrated in California (reach 383,864), Texas (reach 339,159), and Florida (reach 240,146). These three regions account for the largest share of the active audience.

What other brands do Coconut oil fans also like?

Beyond Coconut oil itself, the audience over-indexes on Food and drink (1.63×), Food (1.65×), Walgreens (2.52×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coconut oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.