A data profile of the people who buy, follow and care about Rose hip in United States — modelled from more than twelve digital signal sources. Rose hip has an estimated audience of 543,912 people in United States.
The average Rose hip fan in United States is 42.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Rose water, Obsessed (2009 film), Sustainable energy, with strongest over-indexing on Rose water (184.4× the country average).
Demographically, the Rose hip audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rose hip fan in United States is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Rose water.
The key figures that characterise the Rose hip profile in United States.
81.0% are female, 19.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 81.0% |
| Male | 19.0% |
| Average age | 42.9 |
| Estimated audience size | 543,912 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Rose hip audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.9% |
| Australia | 17.8% |
| United Kingdom | 7.1% |
Where the Rose hip audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~3K | 2.57× | |
| 02 | Maine | ~5K | 2.43× | |
| 03 | Montana | ~2K | 1.64× | |
| 04 | Oregon | ~10K | 1.60× | |
| 05 | Washington | ~20K | 1.51× | |
| 06 | Idaho | ~4K | 1.45× | |
| 07 | Rhode Island | ~2K | 1.25× | |
| 08 | Utah | ~6K | 1.18× | |
| 09 | Vermont | ~1K | 1.17× | |
| 10 | New Hampshire | ~2K | 1.09× | |
| 11 | South Dakota | ~1K | 1.09× | |
| 12 | Colorado | ~9K | 1.07× | |
| 13 | Massachusetts | ~10K | 1.06× | |
| 14 | Minnesota | ~8K | 1.05× | |
| 15 | Michigan | ~10K | 1.00× | |
| 16 | Arkansas | ~4K | 0.96× | |
| 17 | Oklahoma | ~6K | 0.94× | |
| 18 | New Mexico | ~3K | 0.94× | |
| 19 | West Virginia | ~2K | 0.94× | |
| 20 | Connecticut | ~5K | 0.93× | |
| 21 | North Dakota | ~1K | 0.93× | |
| 22 | Wisconsin | ~8K | 0.92× | |
| 23 | Iowa | ~4K | 0.91× | |
| 24 | Nebraska | ~2K | 0.90× | |
| 25 | Missouri | ~8K | 0.87× | |
| 26 | Kentucky | ~6K | 0.86× | |
| 27 | Tennessee | ~9K | 0.85× | |
| 28 | Kansas | ~4K | 0.84× | |
| 29 | Indiana | ~8K | 0.83× | |
| 30 | Pennsylvania | ~20K | 0.82× | |
| 31 | Mississippi | ~4K | 0.80× | |
| 32 | Delaware | ~1K | 0.80× | |
| 33 | Virginia | ~10K | 0.79× | |
| 34 | New York | ~20K | 0.78× | |
| 35 | Alabama | ~6K | 0.78× | |
| 36 | California | ~50K | 0.77× | |
| 37 | Ohio | ~10K | 0.77× | |
| 38 | North Carolina | ~10K | 0.77× | |
| 39 | Louisiana | ~5K | 0.77× | |
| 40 | Washington, District of Columbia | ~1K | 0.77× | |
| 41 | Illinois | ~10K | 0.75× | |
| 42 | Hawaii | ~2K | 0.75× | |
| 43 | Maryland | ~7K | 0.73× | |
| 44 | South Carolina | ~6K | 0.73× | |
| 45 | Georgia | ~10K | 0.72× | |
| 46 | Arizona | ~8K | 0.72× | |
| 47 | Nevada | ~4K | 0.72× | |
| 48 | Texas | ~30K | 0.70× | |
| 49 | Florida | ~30K | 0.70× | |
| 50 | New Jersey | ~10K | 0.70× |
The strongest cross-interests of the Rose hip audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rose water | Food & Beverages | 184.40× | ||
| 02 | Lie to Me | Movies & TV | 29.77× | ||
| 03 | Tea tree oil | Health | 27.62× | ||
| 04 | Coconut oil | Food & Beverages | 21.67× | ||
| 05 | Obsessed (2009 film) | Movies & TV | 20.00× | ||
| 06 | White Collar | Movies & TV | 20.00× | ||
| 07 | ExxonMobil | Cars & Mobility | 18.92× | ||
| 08 | Sustainable energy | Home & Garden | 17.53× | ||
| 09 | Elderly care | Health | 11.95× | ||
| 10 | Renewable energy | Business & Career | 8.99× | ||
| 11 | QVC | Movies & TV | 7.15× | ||
| 12 | Lottery | Games | 6.50× | ||
| 13 | FedEx | Business & Career | 6.37× | ||
| 14 | Vehicle insurance | Cars & Mobility | 5.37× | ||
| 15 | Weather forecasting | Home & Garden | 4.99× | ||
| 16 | Solar energy | Home & Garden | 4.62× | ||
| 17 | Mortgage loans | Business & Career | 3.94× | ||
| 18 | Discount stores | Shopping | 3.54× | ||
| 19 | Internet & Social Media | 3.26× | |||
| 20 | Organic food | Food & Beverages | 2.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 4.60× | |
| Family Orientation | CONSERVATISM | 3.04× | |
| Convenience Orientation | PREMIUM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Extroversion | THRILL | 0.99× |
Rose hip has an estimated audience of 543,912 people in United States, concentrated in California and Texas.
81.0% of Rose hip fans are female, 19.0% are male, with an average age of 42.9 years.
Rose hip fans show strongest brand affinity for Rose water (184.4×), Obsessed (2009 film) (20×), and Sustainable energy (17.53×) over the country average.
Rose hip fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Rose hip itself, the audience over-indexes on Obsessed (2009 film) (20×), Sustainable energy (17.53×), Renewable energy (8.99×), and Coconut oil (21.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rose hip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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