Tea tree oil Audience in United States

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Tea tree oil has an estimated audience of 784,496 people in United States. 78.8% are female, 21.2% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Lavender oil, Rose oil, Yorkshire Tea, Lena Dunham, Audrey Tautou.

The average Tea tree oil fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lavender oil, Rose oil, Yorkshire Tea, with strongest over-indexing on Lavender oil (51.4× the country average). Demographically, the Tea tree oil audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Tea tree oil fans

Demographic split for Tea tree oil audience in United States
MetricValue
Female78.8%
Male21.2%
Average age41.4
Estimated audience size784,496

Audience persona

The typical Tea tree oil fan in United States is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lavender oil.

Top regions in United States

Top regions ranked by reach for Tea tree oil in United States
RegionReachAffinity
California102,9041.19×
Texas92,2961.37×
Florida66,1961.25×
New York47,2861.08×
Georgia33,4721.39×
Illinois31,4551.2×
North Carolina28,4661.21×
Pennsylvania27,3501.04×
Ohio26,1211.08×
Michigan22,1911.08×
New Jersey20,8961.05×
Virginia19,9581.04×
Tennessee18,6941.19×
Arizona17,3331.08×
Indiana15,4301.08×
Maryland14,9321.11×
South Carolina14,8231.26×
Alabama14,8011.35×
Massachusetts14,6640.95×
Washington13,8260.88×
Louisiana13,8141.37×
Missouri12,8521.02×
Wisconsin10,3570.88×
Kentucky9,9631.01×
Colorado9,9390.8×
Minnesota9,7090.86×
Oklahoma9,4071.08×
Mississippi8,9011.38×
Connecticut7,7500.98×
Oregon7,5980.84×
Nevada7,5360.99×
Arkansas7,0741.09×
Kansas6,1460.99×
Iowa5,7880.9×
Utah5,3710.76×
New Mexico4,2141.07×
Idaho3,3870.86×
Nebraska3,3630.85×
West Virginia3,3340.91×
Hawaii3,3000.98×
Rhode Island2,2540.9×
New Hampshire2,2020.71×
Maine2,1940.78×
Delaware2,1851.01×
Washington, District of Columbia1,8940.8×
Montana1,6740.77×
South Dakota1,4680.81×
Alaska1,3270.79×
North Dakota1,0890.68×
Vermont8470.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tea tree oil audience
BrandAffinityCategory
Lavender oil51.4×Home & Garden
Rose oil56.47×Beauty & Wellness
Yorkshire Tea67.26×Food & Beverages
Lena Dunham17.11×Movies & TV
Audrey Tautou39.57×Movies & TV
Lou Doillon81.5×Movies & TV
Rose hip27.62×Health
Catherine Deneuve25.31×Fashion & Accessoires
Macy's2.04×Shopping
Walgreens1.98×Shopping
minutebuzz271.36×Internet & Social Media
Fragrance oil7.62×Beauty & Wellness
Essential oil3.52×Home & Garden
Mammal1.78×Pets & Animals
Charlotte Gainsbourg19.31×Movies & TV
Meme1.71×Internet & Social Media
Pu-erh tea18.54×Food & Beverages
Contract bridge66.02×Games
Weight loss (Fitness And wellness)2×Health
Physician2.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tea tree oil audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Price SensitivityPREMIUM2.24
MindfulnessBALANCE1.73
IndulgenceJOY1.44
Healthy LifestyleBALANCE1.42
Sports ActivityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Tea tree oil
CountryShare
United States12.9%
United Kingdom11.2%
Taiwan8.1%

See Tea tree oil audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Tea tree oil have in United States?

Tea tree oil has an estimated audience of 784,496 people in United States, concentrated in California and Texas.

What is the gender split and age of Tea tree oil fans?

78.8% of Tea tree oil fans are female, 21.2% are male, with an average age of 41.4 years.

Which brands do Tea tree oil fans like most?

Tea tree oil fans show strongest brand affinity for Lavender oil (51.4×), Rose oil (56.47×), and Yorkshire Tea (67.26×) over the country average.

Where do Tea tree oil fans live in United States?

Tea tree oil fans in United States are most concentrated in California (reach 102,904), Texas (reach 92,296), and Florida (reach 66,196). These three regions account for the largest share of the active audience.

What other brands do Tea tree oil fans also like?

Beyond Tea tree oil itself, the audience over-indexes on Rose oil (56.47×), Yorkshire Tea (67.26×), Lena Dunham (17.11×), and Audrey Tautou (39.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tea tree oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.