Lavender oil Audience in United States
Lavender oil has an estimated audience of 768,843 people in United States. 76.0% are female, 24.0% are male, average age 41.9. Top regions: California, Texas, Florida.
The average Lavender oil fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Lavender oil audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Category: Home & Garden · Type: Topic
Demographics of Lavender oil fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 41.9 |
| Estimated audience size | 768,843 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 88,622 | 1.05× |
| Texas | 77,195 | 1.17× |
| Florida | 53,110 | 1.02× |
| New York | 45,962 | 1.07× |
| Georgia | 29,373 | 1.24× |
| Pennsylvania | 28,206 | 1.09× |
| Illinois | 28,194 | 1.1× |
| North Carolina | 26,565 | 1.15× |
| Ohio | 26,457 | 1.12× |
| Michigan | 22,739 | 1.13× |
| New Jersey | 20,735 | 1.06× |
| Virginia | 19,441 | 1.04× |
| Tennessee | 18,882 | 1.22× |
| Arizona | 15,544 | 0.99× |
| Indiana | 15,338 | 1.09× |
| Maryland | 14,425 | 1.09× |
| Washington | 14,211 | 0.92× |
| South Carolina | 14,100 | 1.22× |
| Massachusetts | 13,640 | 0.9× |
| Alabama | 13,509 | 1.26× |
| Missouri | 13,305 | 1.07× |
| Louisiana | 12,238 | 1.23× |
| Wisconsin | 11,202 | 0.97× |
| Kentucky | 10,807 | 1.12× |
| Oklahoma | 10,403 | 1.22× |
| Colorado | 9,797 | 0.81× |
| Minnesota | 9,177 | 0.83× |
| Mississippi | 8,801 | 1.39× |
| Oregon | 8,174 | 0.93× |
| Arkansas | 8,001 | 1.26× |
| Nevada | 7,435 | 1× |
| Connecticut | 7,419 | 0.96× |
| Kansas | 6,321 | 1.04× |
| Utah | 6,003 | 0.87× |
| Iowa | 5,593 | 0.88× |
| West Virginia | 4,182 | 1.17× |
| New Mexico | 4,069 | 1.06× |
| Hawaii | 3,652 | 1.1× |
| Nebraska | 3,476 | 0.9× |
| Idaho | 3,121 | 0.81× |
| Maine | 2,553 | 0.93× |
| New Hampshire | 2,471 | 0.82× |
| Rhode Island | 2,084 | 0.85× |
| Delaware | 1,986 | 0.94× |
| Washington, District of Columbia | 1,804 | 0.78× |
| Montana | 1,580 | 0.74× |
| South Dakota | 1,233 | 0.69× |
| Alaska | 1,222 | 0.74× |
| North Dakota | 1,130 | 0.72× |
| Vermont | 893 | 0.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.07 |
| Mindfulness | BALANCE | 1.93 |
| Community Orientation | OPEN | 1.82 |
| Sustainability | BALANCE | 1.71 |
| Urban Lifestyle | OPEN | 1.66 |
| DIY Mentality | THRILL | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 7.5% |
| Romania | 5.8% |
See Lavender oil audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lavender oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.