Rascasse Audience Intelligence

Rose oil Audience in United States

A data profile of the people who buy, follow and care about Rose oil in United States — modelled from more than twelve digital signal sources. Rose oil has an estimated audience of 546,300 people in United States.

#4among Scents & Oils in United States#11038among Topic in United States#385in Beauty & Wellness

The average Rose oil fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tea tree oil, Rose water, Lena Dunham, with strongest over-indexing on Tea tree oil (56.47× the country average).

Demographically, the Rose oil audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rose oil fan in United States is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Tea tree oil.

Category: Beauty & Wellness · Type: Topic · Subtype: Scents & Oils

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rose oil profile in United States.

Audience size
546K
in United States
Gender
83.1%♀
16.9% male
Age
41.7
average years
Country rank
#34784
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rose oil fans

83.1% are female, 16.9% are male, average age 41.7.

Fig. 02

Gender split

83.1%
Female
16.9%
Male
Demographic split for Rose oil audience in United States
MetricValue
Female83.1%
Male16.9%
Average age41.7
Estimated audience size546,300
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Rose oil audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Rose oil audience comes from United States.

Worldwide audience distribution share by country for Rose oil
CountryShare
United States20.3%
Italy9.3%
Taiwan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rose oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Rose oil fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.25×
02Vermont~1K1.23×
03Oregon~8K1.20×
04Connecticut~7K1.20×
05Maine~2K1.16×
06Colorado~10K1.15×
07New York~30K1.13×
08Rhode Island~2K1.11×
09California~70K1.09×
10Washington~10K1.09×
11Maryland~10K1.07×
12Illinois~20K1.06×
13Louisiana~7K1.06×
14Minnesota~8K1.05×
15Idaho~3K1.04×
16New Mexico~3K1.04×
17Georgia~20K1.03×
18Kentucky~7K1.03×
19Alaska~1K1.03×
20New Hampshire~2K1.02×
21Montana~2K1.02×
22Pennsylvania~20K1.01×
23North Carolina~20K1.01×
24Arizona~10K1.01×
25New Jersey~10K1.00×
26Utah~5K1.00×
27Michigan~10K0.99×
28West Virginia~3K0.99×
29Florida~40K0.98×
30Oklahoma~6K0.97×
31Virginia~10K0.96×
32Nevada~5K0.96×
33Washington, District of Columbia~2K0.96×
34Ohio~20K0.94×
35Missouri~8K0.94×
36Texas~40K0.93×
37Wisconsin~8K0.93×
38Mississippi~4K0.93×
39Hawaii~2K0.93×
40South Dakota~1K0.93×
41Delaware~1K0.92×
42Indiana~9K0.91×
43Tennessee~10K0.90×
44South Carolina~7K0.90×
45Alabama~7K0.90×
46Iowa~4K0.90×
47North Dakota~1K0.90×
48Kansas~4K0.89×
49Nebraska~2K0.88×
50Arkansas~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Rose oil, United States
0.86×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rose oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rose oil audience
#·InterestCategoryAffinity×
01Tea tree oilHealth56.47×
02Rose waterFood & Beverages50.01×
03Lena DunhamMovies & TV19.10×
04Fragrance oilBeauty & Wellness14.59×
05Lip balmBeauty & Wellness7.20×
06CliniqueBeauty & Wellness7.18×
07BB creamBeauty & Wellness7.05×
08QVCMovies & TV5.65×
09First class travelTravel & Leisure3.89×
10Discount storesShopping3.87×
11MoisturizerHome & Garden3.75×
12Shopping mallsShopping3.14×
13ULTA BeautyBeauty & Wellness3.01×
14Mortgage loansBusiness & Career2.76×
15SephoraShopping2.73×
16PinterestInternet & Social Media2.68×
17Organic foodFood & Beverages2.42×
18Trader Joe'sShopping2.17×
19WalgreensShopping2.06×
20FurnitureHome & Garden2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rose oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rose oil audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.49×
IndulgenceJOY1.87×
Quality AwarenessPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rose oil audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Risk AppetiteTHRILL0.72×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rose oil have in United States?

Rose oil has an estimated audience of 546,300 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rose oil fans?

83.1% of Rose oil fans are female, 16.9% are male, with an average age of 41.7 years.

03

Which brands do Rose oil fans like most?

Rose oil fans show strongest brand affinity for Tea tree oil (56.47×), Rose water (50.01×), and Lena Dunham (19.1×) over the country average.

04

Where do Rose oil fans live in United States?

Rose oil fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rose oil fans also like?

Beyond Rose oil itself, the audience over-indexes on Rose water (50.01×), Lena Dunham (19.1×), Fragrance oil (14.59×), and Pinterest (2.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Scents & Oils audiences in United States

See Rose oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rose oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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