Rose oil Audience in United States

Rose oil logo

Rose oil has an estimated audience of 546,300 people in United States. 83.1% are female, 16.9% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Historic site, Fairy godmother, Goop, Governor of Michigan, headspace.

The average Rose oil fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Fairy godmother, Goop, with strongest over-indexing on Historic site (8.01× the country average). Demographically, the Rose oil audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Scents & Oils

Demographics of Rose oil fans

Demographic split for Rose oil audience in United States
MetricValue
Female83.1%
Male16.9%
Average age41.7
Estimated audience size546,300

Audience persona

The typical Rose oil fan in United States is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Rose oil in United States
RegionReachAffinity
California72,3401.2×
Texas48,9771.04×
New York37,2481.22×
Florida36,9651×
Illinois20,8181.14×
Pennsylvania19,2711.05×
Georgia19,0751.13×
North Carolina17,6851.08×
Ohio17,0991.02×
Michigan14,9391.05×
New Jersey14,2221.02×
Massachusetts13,6241.27×
Virginia12,9610.97×
Washington12,3541.13×
Arizona12,1631.09×
Maryland10,6751.14×
Tennessee10,2710.94×
Colorado10,1321.18×
Indiana9,4240.94×
Missouri8,6310.98×
Kentucky8,2701.21×
Minnesota7,8611×
Louisiana7,6061.08×
Oregon7,2541.16×
Wisconsin7,2340.88×
South Carolina7,1340.87×
Alabama6,8480.9×
Connecticut6,5441.19×
Oklahoma6,3151.04×
Nevada5,6131.06×
Utah5,0731.04×
Mississippi3,9690.88×
Iowa3,8450.85×
Kansas3,3680.78×
Arkansas3,1290.7×
Idaho3,0261.1×
New Mexico2,8521.04×
West Virginia2,4460.96×
Maine2,2391.14×
Nebraska2,1970.8×
New Hampshire2,0540.95×
Hawaii1,8320.78×
Washington, District of Columbia1,5910.97×
Rhode Island1,5790.91×
Montana1,4450.95×
Vermont1,1921.24×
Delaware1,1510.76×
Alaska1,0590.91×
South Dakota9120.72×
Wyoming7840.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rose oil audience
BrandAffinityCategory
Historic site8.01×Arts & Culture
Fairy godmother13.02×Literature
Goop8.23×Internet & Social Media
Governor of Michigan10.8×Politics & Society
headspace13.12×Health
Mothercare4.07×Kids & Family
Cherish (group)13.46×Music & Radio
Hardik Pandya18.65×Sports
National Paralympic Committee26.25×Sports
Vocal harmony5.04×Music & Radio
Grinch4.05×Movies & TV
Grace Slick8.78×Music & Radio
Hibachi7.6×Food & Beverages
Google Home5.89×Technology & Electronics
Mathcore7×Music & Radio
Wok5.68×Food & Beverages
Harlow10×Travel & Leisure
JDSU2.53×Business & Career
TV Fanatic8.69×Movies & TV
The Gruffalo (film)13.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rose oil audience
TraitClusterScore
Price SensitivityPREMIUM2.06
IndulgenceJOY1.77
MindfulnessBALANCE1.7
Design AffinityPREMIUM1.52
Healthy LifestyleBALANCE1.36
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Rose oil
CountryShare
United States20.3%
Italy9.3%
Taiwan7.5%

See Rose oil audiences in other countries

More Scents & Oils audiences in United States

Frequently asked questions

How many fans does Rose oil have in United States?

Rose oil has an estimated audience of 546,300 people in United States, concentrated in California and Texas.

What is the gender split and age of Rose oil fans?

83.1% of Rose oil fans are female, 16.9% are male, with an average age of 41.7 years.

Which brands do Rose oil fans like most?

Rose oil fans show strongest brand affinity for Historic site (8.01×), Fairy godmother (13.02×), and Goop (8.23×) over the country average.

Where do Rose oil fans live in United States?

Rose oil fans in United States are most concentrated in California (reach 72,340), Texas (reach 48,977), and New York (reach 37,248). These three regions account for the largest share of the active audience.

What other brands do Rose oil fans also like?

Beyond Rose oil itself, the audience over-indexes on Fairy godmother (13.02×), Goop (8.23×), Governor of Michigan (10.8×), and headspace (13.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rose oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.