Orange oil Audience in United States

Orange oil logo

Orange oil has an estimated audience of 298,991 people in United States. 70.7% are female, 29.3% are male, average age 43.0. Top regions: Texas, California, Florida. Top brand affinities: Cocktail, Whisky, Fox News Channel, Made in USA, DoTerra.

The average Orange oil fan in United States is 43.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cocktail, Whisky, Fox News Channel, with strongest over-indexing on Cocktail (2.94× the country average). Demographically, the Orange oil audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Scents & Oils

Demographics of Orange oil fans

Demographic split for Orange oil audience in United States
MetricValue
Female70.7%
Male29.3%
Average age43.0
Estimated audience size298,991

Audience persona

The typical Orange oil fan in United States is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Cocktail.

Top regions in United States

Top regions ranked by reach for Orange oil in United States
RegionReachAffinity
Texas42,7971.66×
California36,8881.12×
Florida22,4261.11×
Massachusetts17,5432.98×
North Carolina13,3221.48×
Georgia12,5461.36×
New York11,2110.67×
Tennessee8,6771.45×
Alabama8,5972.06×
Illinois7,3990.74×
Louisiana7,3801.91×
South Carolina7,0921.58×
Pennsylvania6,9030.69×
Ohio6,7680.73×
Virginia6,4140.88×
Michigan5,7030.73×
Arizona5,3040.87×
Mississippi5,2182.12×
Washington4,8110.8×
New Jersey4,7600.63×
Arkansas4,6351.88×
Oklahoma4,2031.27×
Missouri3,9590.82×
Indiana3,8350.7×
Maryland3,6470.71×
Oregon3,3400.97×
Wisconsin3,3180.74×
Colorado3,2560.69×
Kentucky3,1230.83×
Minnesota2,8460.66×
Hawaii2,1071.64×
Connecticut2,0510.68×
Nevada2,0360.7×
Iowa1,8200.74×
Utah1,8140.68×
Kansas1,6280.69×
New Mexico1,4140.94×
Idaho1,0850.72×
Nebraska1,0110.67×
New Hampshire9360.79×
West Virginia9010.65×
Maine7160.67×
Rhode Island6540.69×
Montana6470.78×
Delaware6140.74×
Alaska5080.79×
Vermont4600.88×
North Dakota4580.75×
Washington, District of Columbia4430.49×
South Dakota4030.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange oil audience
BrandAffinityCategory
Cocktail2.94×Food & Beverages
Whisky3.47×Food & Beverages
Fox News Channel1.52×Movies & TV
Made in USA2.77×Business & Career
DoTerra9×Beauty & Wellness
Black Friday (shopping)2.06×Shopping
Milwaukee Bucks3.13×Sports
Orange (fruit)4.86×Food & Beverages
Hairbrush3.19×Beauty & Wellness
Hormone3.22×Health
Cyber Monday2.23×Shopping
Real property2.07×Home & Garden
Blanket3.44×Home & Garden
Non-fiction books2.84×Literature
Take-out1.8×Food & Beverages
Paleolithic diet3.01×Health
Human gastrointestinal tract2.74×Health
Stress (biology)1.99×Health
Donation1.99×Business & Career
Dentistry1.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange oil audience
TraitClusterScore
Price SensitivityPREMIUM1.32
IndulgenceJOY1.22
DIY MentalityTHRILL1.16
Pet OwnershipJOY1.13
CreativityOPEN1.08
TravellingTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Orange oil
CountryShare
United States66.4%
Taiwan12.9%
Australia2.8%

See Orange oil audiences in other countries

More Scents & Oils audiences in United States

Frequently asked questions

How many fans does Orange oil have in United States?

Orange oil has an estimated audience of 298,991 people in United States, concentrated in Texas and California.

What is the gender split and age of Orange oil fans?

70.7% of Orange oil fans are female, 29.3% are male, with an average age of 43.0 years.

Which brands do Orange oil fans like most?

Orange oil fans show strongest brand affinity for Cocktail (2.94×), Whisky (3.47×), and Fox News Channel (1.52×) over the country average.

Where do Orange oil fans live in United States?

Orange oil fans in United States are most concentrated in Texas (reach 42,797), California (reach 36,888), and Florida (reach 22,426). These three regions account for the largest share of the active audience.

What other brands do Orange oil fans also like?

Beyond Orange oil itself, the audience over-indexes on Whisky (3.47×), Fox News Channel (1.52×), Made in USA (2.77×), and DoTerra (9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.