Rascasse Audience Intelligence

Orange oil Audience in United States

A data profile of the people who buy, follow and care about Orange oil in United States — modelled from more than twelve digital signal sources. Orange oil has an estimated audience of 298,991 people in United States.

#5among Scents & Oils in United States#13496among Topic in United States#483in Beauty & Wellness

The average Orange oil fan in United States is 43.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cocktail, Whisky, Alcoholic beverages, with strongest over-indexing on Cocktail (6.96× the country average).

Demographically, the Orange oil audience skews more female with an average age of 43.0, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orange oil fan in United States is more female, around 43.0 years old, with strong DIY Mentality tendencies and a notable affinity for Cocktail.

Category: Beauty & Wellness · Type: Topic · Subtype: Scents & Oils

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange oil profile in United States.

Audience size
299K
in United States
Gender
70.7%♀
29.3% male
Age
43.0
average years
Country rank
#48479
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orange oil fans

70.7% are female, 29.3% are male, average age 43.0.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Orange oil audience in United States
MetricValue
Female70.7%
Male29.3%
Average age43.0
Estimated audience size298,991
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Orange oil audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3916%
40-4929%
50+28%
Fig. 04

Worldwide distribution

65.3%

of the worldwide Orange oil audience comes from United States.

Worldwide audience distribution share by country for Orange oil
CountryShare
United States65.3%
Taiwan12.7%
Australia2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Orange oil fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K3.30×
02Alabama~7K1.65×
03Louisiana~6K1.64×
04Texas~40K1.62×
05Mississippi~4K1.59×
06Hawaii~2K1.55×
07Arkansas~4K1.43×
08South Carolina~6K1.33×
09North Carolina~10K1.28×
10Tennessee~8K1.28×
11Georgia~10K1.16×
12Oklahoma~4K1.13×
13Florida~20K1.11×
14California~40K1.08×
15New Mexico~2K1.00×
16Alaska<1K0.99×
17Vermont<1K0.99×
18New Hampshire~1K0.98×
19North Dakota<1K0.97×
20Montana<1K0.96×
21South Dakota<1K0.95×
22Oregon~3K0.94×
23Delaware<1K0.93×
24Arizona~6K0.92×
25Idaho~1K0.92×
26Maine<1K0.92×
27Rhode Island<1K0.92×
28West Virginia~1K0.91×
29Kentucky~3K0.90×
30Nebraska~1K0.90×
31Kansas~2K0.89×
32Iowa~2K0.87×
33Washington, District of Columbia<1K0.86×
34Virginia~6K0.85×
35Missouri~4K0.85×
36Connecticut~3K0.85×
37Washington~5K0.84×
38Utah~2K0.84×
39Indiana~5K0.83×
40Colorado~4K0.83×
41Nevada~2K0.83×
42Wisconsin~4K0.81×
43Michigan~6K0.79×
44Maryland~4K0.79×
45Ohio~7K0.78×
46Minnesota~3K0.78×
47Illinois~7K0.75×
48Pennsylvania~7K0.74×
49New Jersey~6K0.74×
50New York~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Orange oil, United States
0.69×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange oil audience
#·InterestCategoryAffinity×
01WhiskyFood & Beverages7.59×
02CocktailFood & Beverages6.96×
03Milwaukee BucksSports6.39×
04Hardware storeHome & Garden3.84×
05GrillingFood & Beverages2.95×
06WineFood & Beverages2.93×
07Alcoholic beveragesFood & Beverages2.88×
08BeerFood & Beverages2.73×
09BarbecueFood & Beverages2.72×
10Donald TrumpPolitics & Society2.59×
11CoffeeFood & Beverages2.46×
12EBayShopping2.38×
13Country musicMusic & Radio2.35×
14CookingFood & Beverages2.29×
15American footballSports2.28×
16Home improvementHome & Garden2.27×
17RecipesFood & Beverages2.24×
18PinterestInternet & Social Media2.22×
19FurnitureHome & Garden2.21×
20XInternet & Social Media1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orange oil audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.96×
IndulgenceJOY1.91×
IndividualismJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orange oil audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
SustainabilityBALANCE0.68×
Family OrientationCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orange oil have in United States?

Orange oil has an estimated audience of 298,991 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Orange oil fans?

70.7% of Orange oil fans are female, 29.3% are male, with an average age of 43.0 years.

03

Which brands do Orange oil fans like most?

Orange oil fans show strongest brand affinity for Cocktail (6.96×), Whisky (7.59×), and Alcoholic beverages (2.88×) over the country average.

04

Where do Orange oil fans live in United States?

Orange oil fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Orange oil fans also like?

Beyond Orange oil itself, the audience over-indexes on Whisky (7.59×), Alcoholic beverages (2.88×), Donald Trump (2.59×), and Milwaukee Bucks (6.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Orange oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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