Rascasse Audience Intelligence

Jojoba oil Audience in United States

A data profile of the people who buy, follow and care about Jojoba oil in United States — modelled from more than twelve digital signal sources. Jojoba oil has an estimated audience of 838,896 people in United States.

#3among Scents & Oils in United States#9340among Topic in United States#331in Beauty & Wellness

The average Jojoba oil fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Pinterest, Discount stores, with strongest over-indexing on QVC (10.29× the country average).

Demographically, the Jojoba oil audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Price Sensitivity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jojoba oil fan in United States is more female, around 45.1 years old, with strong Price Sensitivity tendencies and a notable affinity for QVC.

Category: Beauty & Wellness · Type: Topic · Subtype: Scents & Oils

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jojoba oil profile in United States.

Audience size
839K
in United States
Gender
85.8%♀
14.2% male
Age
45.1
average years
Country rank
#26611
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jojoba oil fans

85.8% are female, 14.2% are male, average age 45.1.

Fig. 02

Gender split

85.8%
Female
14.2%
Male
Demographic split for Jojoba oil audience in United States
MetricValue
Female85.8%
Male14.2%
Average age45.1
Estimated audience size838,896
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Jojoba oil audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4928%
50+33%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Jojoba oil audience comes from United States.

Worldwide audience distribution share by country for Jojoba oil
CountryShare
United States34.4%
Egypt11.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jojoba oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Jojoba oil fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.19×
02Michigan~20K1.12×
03Idaho~5K1.11×
04Tennessee~20K1.09×
05Maine~3K1.08×
06Texas~80K1.07×
07Arizona~20K1.07×
08Missouri~10K1.07×
09Louisiana~10K1.07×
10North Carolina~30K1.06×
11Washington~20K1.06×
12Oklahoma~10K1.06×
13California~100K1.05×
14Montana~2K1.05×
15Arkansas~7K1.04×
16Illinois~30K1.03×
17Minnesota~10K1.03×
18Utah~8K1.03×
19Mississippi~7K1.03×
20Florida~60K1.02×
21Ohio~30K1.02×
22Indiana~20K1.02×
23Maryland~10K1.02×
24Nevada~8K1.02×
25Virginia~20K1.01×
26Kansas~7K1.01×
27New York~50K1.00×
28Alabama~10K1.00×
29Oregon~10K1.00×
30Alaska~2K1.00×
31Colorado~10K0.99×
32Connecticut~8K0.98×
33South Carolina~10K0.97×
34Kentucky~10K0.97×
35Massachusetts~20K0.96×
36West Virginia~4K0.96×
37New Hampshire~3K0.96×
38Rhode Island~3K0.95×
39Pennsylvania~30K0.94×
40Iowa~6K0.94×
41New Mexico~4K0.94×
42Nebraska~4K0.94×
43Vermont~1K0.94×
44Delaware~2K0.93×
45New Jersey~20K0.92×
46Hawaii~3K0.92×
47South Dakota~2K0.92×
48Wisconsin~10K0.91×
49North Dakota~2K0.90×
50Washington, District of Columbia~2K0.86×
Fig. 06

Affinity by region

Affinity by region — Jojoba oil, United States
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jojoba oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jojoba oil audience
#·InterestCategoryAffinity×
01QVCMovies & TV10.29×
02HyaluronanBeauty & Wellness8.71×
03StatisticsBusiness & Career7.16×
04CollagenBeauty & Wellness6.38×
05Life extensionHealth6.23×
06Sustainable energyHome & Garden5.29×
07Paleolithic dietHealth4.96×
08MoisturizerHome & Garden4.37×
09Discount storesShopping3.97×
10Renewable energyBusiness & Career3.72×
11FedExBusiness & Career3.45×
12Shopping mallsShopping3.03×
13PinterestInternet & Social Media2.94×
14Organic foodFood & Beverages2.77×
15Mortgage loansBusiness & Career2.67×
16FragrancesBeauty & Wellness2.63×
17SephoraShopping2.33×
18AirbnbTravel & Leisure2.17×
19WalgreensShopping2.06×
20FurnitureHome & Garden1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jojoba oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jojoba oil audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.02×
SustainabilityBALANCE1.93×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jojoba oil audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.85×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jojoba oil have in United States?

Jojoba oil has an estimated audience of 838,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jojoba oil fans?

85.8% of Jojoba oil fans are female, 14.2% are male, with an average age of 45.1 years.

03

Which brands do Jojoba oil fans like most?

Jojoba oil fans show strongest brand affinity for QVC (10.29×), Pinterest (2.94×), and Discount stores (3.97×) over the country average.

04

Where do Jojoba oil fans live in United States?

Jojoba oil fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jojoba oil fans also like?

Beyond Jojoba oil itself, the audience over-indexes on Pinterest (2.94×), Discount stores (3.97×), Sustainable energy (5.29×), and Collagen (6.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jojoba oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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