Jojoba oil Audience in United States

Jojoba oil logo

Jojoba oil has an estimated audience of 838,896 people in United States. 85.8% are female, 14.2% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Israel, Fairy godmother, Goop, Governor of Michigan.

The average Jojoba oil fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Israel, Fairy godmother, with strongest over-indexing on Historic site (6.94× the country average). Demographically, the Jojoba oil audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Scents & Oils

Demographics of Jojoba oil fans

Demographic split for Jojoba oil audience in United States
MetricValue
Female85.8%
Male14.2%
Average age45.1
Estimated audience size838,896

Audience persona

The typical Jojoba oil fan in United States is more female, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Jojoba oil in United States
RegionReachAffinity
California102,6101.11×
Texas79,6421.1×
Florida60,8781.07×
New York50,7661.08×
Georgia31,3481.21×
Illinois29,9381.07×
North Carolina27,5571.09×
Ohio27,1881.05×
Pennsylvania27,0330.96×
Michigan26,0401.19×
Virginia20,9551.03×
New Jersey20,0230.94×
Arizona18,8101.1×
Tennessee18,6691.11×
Washington18,5471.1×
Massachusetts16,3710.99×
Indiana16,1141.05×
Missouri14,7991.09×
Maryland14,6261.01×
Colorado13,3781.01×
Minnesota12,7471.06×
South Carolina12,5470.99×
Louisiana11,6591.08×
Wisconsin11,4140.9×
Alabama10,9740.94×
Oklahoma10,0431.08×
Oregon9,9281.03×
Kentucky9,9250.94×
Nevada8,6611.07×
Connecticut8,4151×
Utah7,8381.04×
Arkansas7,0871.03×
Mississippi6,8240.99×
Kansas6,6751.01×
Iowa6,4780.94×
Idaho4,7671.13×
Nebraska3,9390.94×
New Mexico3,8540.92×
West Virginia3,5380.91×
Hawaii3,2360.9×
Maine3,0611.02×
New Hampshire2,9980.91×
Rhode Island2,5120.94×
Montana2,3461.01×
Washington, District of Columbia2,2430.89×
Delaware1,9500.84×
South Dakota1,6870.87×
Alaska1,5300.85×
North Dakota1,4160.82×
Vermont1,2080.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jojoba oil audience
BrandAffinityCategory
Historic site6.94×Arts & Culture
Israel1.98×Travel & Leisure
Fairy godmother6.86×Literature
Goop4.74×Internet & Social Media
Governor of Michigan6.43×Politics & Society
Mothercare2.75×Kids & Family
Home equity1.65×Home & Garden
The Devil's Rejects7.89×Movies & TV
Jeep Wagoneer4.41×Cars & Mobility
Tierra Cali5.4×Travel & Leisure
Further education7.03×Kids & Family
headspace6.45×Health
Vocal harmony2.98×Music & Radio
Google Home4.22×Technology & Electronics
Cherish (group)6.97×Music & Radio
Hibachi4.92×Food & Beverages
Grinch2.45×Movies & TV
Wok3.73×Food & Beverages
JDSU1.68×Business & Career
Hipster5.16×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jojoba oil audience
TraitClusterScore
SustainabilityBALANCE1.48
Healthy LifestyleBALANCE1.45
CreativityOPEN1.45
Price SensitivityPREMIUM1.44
Design AffinityPREMIUM1.38
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Jojoba oil
CountryShare
United States34.4%
Egypt11.2%
United Kingdom7.0%

See Jojoba oil audiences in other countries

More Scents & Oils audiences in United States

Frequently asked questions

How many fans does Jojoba oil have in United States?

Jojoba oil has an estimated audience of 838,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Jojoba oil fans?

85.8% of Jojoba oil fans are female, 14.2% are male, with an average age of 45.1 years.

Which brands do Jojoba oil fans like most?

Jojoba oil fans show strongest brand affinity for Historic site (6.94×), Israel (1.98×), and Fairy godmother (6.86×) over the country average.

Where do Jojoba oil fans live in United States?

Jojoba oil fans in United States are most concentrated in California (reach 102,610), Texas (reach 79,642), and Florida (reach 60,878). These three regions account for the largest share of the active audience.

What other brands do Jojoba oil fans also like?

Beyond Jojoba oil itself, the audience over-indexes on Israel (1.98×), Fairy godmother (6.86×), Goop (4.74×), and Governor of Michigan (6.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jojoba oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.