Rascasse Audience Intelligence

Young Living Target Market in United States

A data profile of the people who buy, follow and care about Young Living in United States — modelled from more than twelve digital signal sources. Young Living has an estimated audience of 2,166,877 people in United States.

#1among Scents & Oils in United States#1362among Brand in United States#204in Beauty & Wellness

The average Young Living fan in United States is 34.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Trader Joe's, Do it yourself (DIY), Non-alcoholic beverage, with strongest over-indexing on Trader Joe's (2.42× the country average).

Demographically, the Young Living audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Young Living fan in United States is more female, around 34.1 years old, with strong Design Affinity tendencies and a notable affinity for Trader Joe's.

Category: Beauty & Wellness · Type: Brand · Subtype: Scents & Oils

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Young Living profile in United States.

Audience size
2.2M
in United States
Gender
76.2%♀
23.8% male
Age
34.1
average years
Country rank
#13373
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Young Living

76.2% are female, 23.8% are male, average age 34.1.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Young Living audience in United States
MetricValue
Female76.2%
Male23.8%
Average age34.1
Estimated audience size2,166,877
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Young Living audience in United States
Age bracketShare%
16-1924%
20-2930%
30-3922%
40-4916%
50+7%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Young Living audience comes from United States.

Worldwide audience distribution share by country for Young Living
CountryShare
United States45.1%
Germany5.7%
China4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Young Living audience in United States is strongest.

Fig. 05

Top regions by affinity

Young Living customers by region in United States
#RegionReachAffinity×
01Minnesota~60K2.01×
02Oklahoma~40K1.82×
03South Dakota~9K1.82×
04North Dakota~8K1.81×
05Iowa~30K1.76×
06Utah~30K1.64×
07Montana~9K1.47×
08Wisconsin~50K1.42×
09Wyoming~4K1.36×
10Missouri~50K1.34×
11Kansas~20K1.34×
12Michigan~70K1.30×
13Nebraska~10K1.30×
14Indiana~50K1.26×
15Idaho~10K1.24×
16Alaska~6K1.24×
17Alabama~40K1.16×
18Arkansas~20K1.16×
19Tennessee~50K1.15×
20Ohio~70K1.05×
21Oregon~20K0.98×
22Pennsylvania~70K0.95×
23Colorado~30K0.95×
24Arizona~40K0.93×
25Kentucky~30K0.93×
26Texas~200K0.90×
27Hawaii~8K0.87×
28Maine~7K0.87×
29South Carolina~30K0.86×
30Illinois~60K0.84×
31Louisiana~20K0.84×
32New Hampshire~7K0.82×
33North Carolina~50K0.77×
34Washington~30K0.77×
35Vermont~3K0.76×
36Delaware~4K0.71×
37Florida~100K0.70×
38West Virginia~7K0.70×
39Mississippi~10K0.69×
40Virginia~40K0.68×
41New York~80K0.65×
42Georgia~40K0.63×
43New Mexico~7K0.63×
44Connecticut~10K0.60×
45New Jersey~30K0.57×
46California~100K0.55×
47Rhode Island~4K0.55×
48Maryland~20K0.51×
49Massachusetts~20K0.48×
50Nevada~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Young Living, United States
0.47×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Young Living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Young Living audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.83×
02Essential oilHome & Garden3.70×
03Urban OutfittersShopping3.04×
04Natural skin careBeauty & Wellness2.72×
05Trader Joe'sShopping2.42×
06Luxury real estateBusiness & Career2.36×
07BakeryFood & Beverages2.13×
08FragrancesBeauty & Wellness2.09×
09Alternative medicineBusiness & Career2.08×
10PharmacyBusiness & Career2.05×
11Do it yourself (DIY)Home & Garden2.04×
12EtsyFashion & Accessoires2.03×
13Veterinary medicineBusiness & Career1.96×
14SupermarketShopping1.91×
15Panera BreadFood & Beverages1.90×
16NordstromShopping1.77×
17GardeningHome & Garden1.74×
18Nonprofit organizationPolitics & Society1.66×
19Taylor SwiftMusic & Radio1.65×
20Target CorporationShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Young Living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Young Living audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.19×
Community OrientationOPEN1.95×
Risk AppetiteTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Young Living audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.77×
Need for SecurityCONSERVATISM0.89×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Young Living's target market in United States?

Young Living's target market in United States covers an estimated 2,166,877 people, concentrated in Texas and California.

02

What is the gender split and age of Young Living customers?

76.2% of the Young Living audience are female, 23.8% are male, with an average age of 34.1 years.

03

Which brands do Young Living fans like most?

Young Living fans show strongest brand affinity for Trader Joe's (2.42×), Do it yourself (DIY) (2.04×), and Non-alcoholic beverage (3.83×) over the country average.

04

Where do Young Living fans live in United States?

Young Living fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Young Living fans also like?

Beyond Young Living itself, the audience over-indexes on Do it yourself (DIY) (2.04×), Non-alcoholic beverage (3.83×), Essential oil (3.7×), and Fragrances (2.09×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Young Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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