Young Living Audience in United States

Young Living logo

Young Living has an estimated audience of 2,182,110 people in United States. 76.2% are female, 23.8% are male, average age 34.1. Top regions: Texas, California, Florida. Top brand affinities: Bank account, Natural rubber, Mothercare, Cachorro, Acoustic music.

The average Young Living fan in United States is 34.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bank account, Natural rubber, Mothercare, with strongest over-indexing on Bank account (3.13× the country average). Demographically, the Young Living audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Scents & Oils

Demographics of Young Living fans

Demographic split for Young Living audience in United States
MetricValue
Female76.2%
Male23.8%
Average age34.1
Estimated audience size2,182,110

Audience persona

The typical Young Living fan in United States is more female, around 34.1 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Young Living in United States
RegionReachAffinity
Texas179,1950.96×
California139,8640.58×
Florida104,9720.71×
New York82,0020.67×
Ohio73,7651.1×
Michigan73,4321.29×
Pennsylvania72,3960.99×
Illinois65,6860.9×
Minnesota65,2592.09×
North Carolina52,9190.81×
Tennessee52,2301.19×
Indiana52,2061.31×
Missouri49,6921.41×
Wisconsin48,6941.48×
Oklahoma44,9181.85×
Georgia44,1200.66×
Arizona43,0350.97×
Virginia37,6440.71×
Washington35,9150.82×
Alabama35,6181.17×
Colorado33,9580.99×
Utah32,6531.67×
New Jersey32,5760.59×
Iowa31,8981.77×
South Carolina29,0900.89×
Oregon26,1451.05×
Kentucky25,8710.95×
Louisiana23,8990.85×
Kansas23,4081.36×
Arkansas21,1391.18×
Massachusetts20,0760.47×
Maryland19,1980.51×
Nebraska14,0881.29×
Connecticut13,0700.6×
Idaho12,9671.18×
Mississippi11,3540.63×
Nevada9,3130.44×
South Dakota8,3501.66×
Montana8,3231.37×
Hawaii7,8510.84×
North Dakota7,4611.66×
New Hampshire6,9440.81×
New Mexico6,5890.6×
Maine6,4210.82×
West Virginia6,2450.61×
Alaska5,4331.16×
Wyoming4,1301.28×
Delaware3,9740.66×
Rhode Island3,1260.45×
Vermont2,6760.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Young Living audience
BrandAffinityCategory
Bank account3.13×Business & Career
Natural rubber2.02×Cars & Mobility
Mothercare2.13×Kids & Family
Cachorro3.41×Pets & Animals
Acoustic music1.67×Music & Radio
WFTS-TV2.16×Movies & TV
Julius Caesar (play)2.21×
Fox & Friends1.72×Movies & TV
Ellen Burstyn3.03×Movies & TV
Kingdom of Judah2.42×Politics & Society
Notre Dame Fighting Irish football1.66×Sports
Cadbury World3.85×Travel & Leisure
Wizards of Waverly Place1.78×Movies & TV
Buenavista (Madrid)2.3×Travel & Leisure
Assassin's Creed II1.83×Games
Tierra caliente1.94×Travel & Leisure
E-box3.08×Health
Celtic punk2.46×Music & Radio
Jack Skellington1.69×Movies & TV
Tierra Cali1.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Young Living audience
TraitClusterScore
Design AffinityPREMIUM2.11
Risk AppetiteTHRILL2.01
MindfulnessBALANCE1.9
Healthy LifestyleBALANCE1.61
DIY MentalityTHRILL1.59
LGBTQ+ IdentityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Young Living
CountryShare
United States45.4%
Germany5.7%
China4.2%

See Young Living audiences in other countries

More Scents & Oils audiences in United States

Frequently asked questions

How many fans does Young Living have in United States?

Young Living has an estimated audience of 2,182,110 people in United States, concentrated in Texas and California.

What is the gender split and age of Young Living fans?

76.2% of Young Living fans are female, 23.8% are male, with an average age of 34.1 years.

Which brands do Young Living fans like most?

Young Living fans show strongest brand affinity for Bank account (3.13×), Natural rubber (2.02×), and Mothercare (2.13×) over the country average.

Where do Young Living fans live in United States?

Young Living fans in United States are most concentrated in Texas (reach 179,195), California (reach 139,864), and Florida (reach 104,972). These three regions account for the largest share of the active audience.

What other brands do Young Living fans also like?

Beyond Young Living itself, the audience over-indexes on Natural rubber (2.02×), Mothercare (2.13×), Cachorro (3.41×), and Acoustic music (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Young Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.