Top 16 Scents & Oils in United States
This curated ranking covers the 16 largest scents & oils in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Diptyque, Young Living and Jojoba oil lead the list with a combined estimated audience of 5,668,639 people. Across all 16 entries the average audience size is 451,181, and the largest, Diptyque, reaches around 2,613,167 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each scents & oils, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Diptyque |
2,613,167 | 18.7% | Scents & Oils | Beauty & Wellness |
| 2 |  Young Living |
2,216,576 | 47.8% | Scents & Oils | Beauty & Wellness |
| 3 |  Jojoba oil |
838,896 | 34.4% | Scents & Oils | Beauty & Wellness |
| 4 |  Rose oil |
546,300 | 20.3% | Scents & Oils | Beauty & Wellness |
| 5 |  Orange oil |
298,991 | 65.3% | Scents & Oils | Beauty & Wellness |
| 6 |  Marula oil |
219,338 | 64.1% | Scents & Oils | Beauty & Wellness |
| 7 |  Juniper berry |
118,056 | 8.1% | Scents & Oils | Health |
| 8 |  Bergamot essential oil |
100,259 | 28.1% | Scents & Oils | Beauty & Wellness |
| 9 |  Mango oil |
92,577 | 84.8% | Scents & Oils | Beauty & Wellness |
| 10 |  Macadamia oil |
66,527 | 46.9% | Scents & Oils | Beauty & Wellness |
| 11 |  Millefiori |
30,126 | 19.8% | Scents & Oils | Beauty & Wellness |
| 12 |  Soybean oil |
26,334 | 15.6% | Scents & Oils | Beauty & Wellness |
| 13 |  Monoi oil |
23,866 | 13.5% | Scents & Oils | Beauty & Wellness |
| 14 |  ECOYA |
16,424 | 15.4% | Scents & Oils | Shopping |
| 15 |  Neom Organics |
6,547 | 18.6% | Scents & Oils | Home & Garden |
| 16 |  Puressentiel |
4,912 | 1.1% | Scents & Oils | Beauty & Wellness |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each scents & oils by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest scents & oils in United States?
Diptyque currently leads with an estimated audience of 2,613,167 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.