Rascasse Audience Intelligence

Mango oil Audience in United States

A data profile of the people who buy, follow and care about Mango oil in United States — modelled from more than twelve digital signal sources. Mango oil has an estimated audience of 92,577 people in United States.

The average Mango oil fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty salons, Handbags, Veganism, with strongest over-indexing on Beauty salons (3.08× the country average).

Demographically, the Mango oil audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mango oil fan in United States is more female, around 32.7 years old, with strong Indulgence tendencies and a notable affinity for Beauty salons.

Category: Beauty & Wellness · Type: Topic · Subtype: Scents & Oils

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Mango oil profile in United States.

Audience size
93K
in United States
Gender
84.9%♀
15.1% male
Age
32.7
average years
Country rank
#80618
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mango oil fans

84.9% are female, 15.1% are male, average age 32.7.

Fig. 02

Gender split

84.9%
Female
15.1%
Male
Demographic split for Mango oil audience in United States
MetricValue
Female84.9%
Male15.1%
Average age32.7
Estimated audience size92,577
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Mango oil audience in United States
Age bracketShare%
16-1940%
20-2916%
30-3916%
40-4918%
50+8%
Fig. 04

Worldwide distribution

84.7%

of the worldwide Mango oil audience comes from United States.

Worldwide audience distribution share by country for Mango oil
CountryShare
United States84.7%
United Kingdom12.9%
Germany0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mango oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Mango oil fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.10×
02Rhode Island<1K1.08×
03Delaware<1K1.08×
04Mississippi<1K1.07×
05Hawaii<1K1.07×
06North Dakota<1K1.06×
07New Hampshire<1K1.05×
08Washington, District of Columbia<1K1.05×
09Arkansas<1K1.04×
10Kansas<1K1.03×
11Montana<1K1.03×
12New Mexico<1K1.02×
13Nebraska<1K1.02×
14West Virginia<1K1.02×
15Maine<1K1.02×
16South Dakota<1K1.02×
17Iowa<1K1.01×
18Louisiana~1K1.00×
19Nevada<1K1.00×
20Idaho<1K1.00×
21Alaska<1K1.00×
22Kentucky~1K0.99×
23Oklahoma~1K0.99×
24Connecticut<1K0.99×
25Alabama~1K0.98×
26Utah<1K0.98×
27South Carolina~1K0.97×
28Oregon~1K0.97×
29Indiana~2K0.96×
30Missouri~1K0.96×
31Wisconsin~1K0.96×
32Minnesota~1K0.96×
33Georgia~3K0.95×
34Tennessee~2K0.95×
35Maryland~2K0.95×
36Colorado~1K0.95×
37Michigan~2K0.94×
38Arizona~2K0.94×
39Washington~2K0.94×
40Massachusetts~2K0.94×
41North Carolina~3K0.93×
42New Jersey~2K0.93×
43Virginia~2K0.93×
44Ohio~3K0.92×
45Pennsylvania~3K0.91×
46Illinois~3K0.91×
47Florida~5K0.87×
48New York~4K0.86×
49Texas~7K0.82×
50California~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Mango oil, United States
0.78×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mango oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mango oil audience
#·InterestCategoryAffinity×
01DermatologyBeauty & Wellness5.21×
02Essential oilHome & Garden4.65×
03Organic farmingFood & Beverages4.23×
04HandbagsFashion & Accessoires3.58×
05VeganismFood & Beverages3.10×
06Beauty salonsBeauty & Wellness3.08×
07NordstromShopping2.97×
08EtsyFashion & Accessoires2.82×
09Home AppliancesHome & Garden2.50×
10CouponsShopping2.40×
11RecipesFood & Beverages2.38×
12WalmartShopping2.20×
13PinterestInternet & Social Media2.20×
14WineFood & Beverages2.20×
15Home improvementHome & Garden2.11×
16Health careBusiness & Career2.10×
17MedicineBusiness & Career2.04×
18CookingFood & Beverages2.00×
19Alcoholic beveragesFood & Beverages1.89×
20XInternet & Social Media1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mango oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mango oil audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.40×
Price SensitivityPREMIUM2.21×
TraditionCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mango oil audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Risk AppetiteTHRILL0.72×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mango oil have in United States?

Mango oil has an estimated audience of 92,577 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mango oil fans?

84.9% of Mango oil fans are female, 15.1% are male, with an average age of 32.7 years.

03

Which brands do Mango oil fans like most?

Mango oil fans show strongest brand affinity for Beauty salons (3.08×), Handbags (3.58×), and Veganism (3.1×) over the country average.

04

Where do Mango oil fans live in United States?

Mango oil fans in United States are most concentrated in California (reach ~8K), Texas (reach ~7K), and Florida (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Mango oil fans also like?

Beyond Mango oil itself, the audience over-indexes on Handbags (3.58×), Veganism (3.1×), Recipes (2.38×), and Cooking (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mango oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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