Young Living Audience in Germany
Young Living has an estimated audience of 272,950 people in Germany. 79.2% are female, 20.8% are male, average age 32.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Stamp collecting, Progressive rock, Artistic inspiration, Alaska, Home Office.
The average Young Living fan in Germany is 32.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Stamp collecting, Progressive rock, Artistic inspiration, with strongest over-indexing on Stamp collecting (9.86× the country average). Demographically, the Young Living audience skews more female with an average age of 32.5, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Scents & Oils
Demographics of Young Living fans
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 32.5 |
| Estimated audience size | 272,950 |
Audience persona
The typical Young Living fan in Germany is more female, around 32.5 years old, with strong DIY Mentality tendencies and a notable affinity for Stamp collecting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 61,064 | 1.39× |
| Baden-Württemberg | 45,868 | 1.23× |
| Nordrhein-Westfalen | 33,365 | 0.56× |
| Hessen | 29,178 | 1.4× |
| Sachsen | 22,310 | 1.67× |
| Niedersachsen | 22,132 | 0.83× |
| Schleswig-Holstein | 18,536 | 1.89× |
| Rheinland-Pfalz | 12,471 | 0.91× |
| Thüringen | 9,956 | 1.43× |
| Brandenburg | 7,147 | 0.84× |
| Berlin | 6,735 | 0.55× |
| Mecklenburg-Vorpommern | 4,835 | 0.93× |
| Sachsen-Anhalt | 4,709 | 0.67× |
| Hamburg | 4,602 | 0.75× |
| Saarland | 1,727 | 0.52× |
| Bremen | 999 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 9.86× | Home & Garden |
| Progressive rock | 2.9× | Music & Radio |
| Artistic inspiration | 2.04× | Arts & Culture |
| Alaska | 5× | Travel & Leisure |
| Home Office | 1.67× | Business & Career |
| Gil Ofarim | 1.53× | Music & Radio |
| Ipekyol | 4.75× | Shopping |
| Natural rubber | 2.41× | Cars & Mobility |
| Google Analytics | 2.5× | Internet & Social Media |
| Gauri Khan | 9.86× | Movies & TV |
| Sailor | 4.53× | Travel & Leisure |
| Cadbury World | 7.99× | Travel & Leisure |
| Tuscany | 3.95× | Travel & Leisure |
| Commercial mortgage | 1.66× | Business & Career |
| Jura Mountains | 4.66× | Travel & Leisure |
| Optical Society | 9.26× | Politics & Society |
| St Matthew Passion | 9.86× | |
| Bounce (film) | 7.28× | Movies & TV |
| Cachorro | 2.45× | Pets & Animals |
| Minnesota | 3.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.81 |
| Sustainability | BALANCE | 1.67 |
| Design Affinity | PREMIUM | 1.52 |
| Travelling | THRILL | 1.42 |
| Individualism | JOY | 1.39 |
| Creativity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.4% |
| Germany | 5.7% |
| China | 4.2% |
See Young Living audiences in other countries
More Scents & Oils audiences in Germany
- Diptyque (463,333)
- Rose oil (73,930)
- Marula oil (42,738)
- Millefiori (39,812)
- Soybean oil (31,548)
Frequently asked questions
How many fans does Young Living have in Germany?
Young Living has an estimated audience of 272,950 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Young Living fans?
79.2% of Young Living fans are female, 20.8% are male, with an average age of 32.5 years.
Which brands do Young Living fans like most?
Young Living fans show strongest brand affinity for Stamp collecting (9.86×), Progressive rock (2.9×), and Artistic inspiration (2.04×) over the country average.
Where do Young Living fans live in Germany?
Young Living fans in Germany are most concentrated in Bayern (reach 61,064), Baden-Württemberg (reach 45,868), and Nordrhein-Westfalen (reach 33,365). These three regions account for the largest share of the active audience.
What other brands do Young Living fans also like?
Beyond Young Living itself, the audience over-indexes on Progressive rock (2.9×), Artistic inspiration (2.04×), Alaska (5×), and Home Office (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Young Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.