Rascasse Audience Intelligence

Young Living Target Market in Germany

A data profile of the people who buy, follow and care about Young Living in Germany — modelled from more than twelve digital signal sources. Young Living has an estimated audience of 271,587 people in Germany.

#2among Scents & Oils in Germany#2368among Brand in Germany#254in Beauty & Wellness

The average Young Living fan in Germany is 32.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Do it yourself (DIY), Essential oil, Etsy, with strongest over-indexing on Do it yourself (DIY) (3.46× the country average).

Demographically, the Young Living audience skews more female with an average age of 32.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Young Living fan in Germany is more female, around 32.5 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).

Category: Beauty & Wellness · Type: Brand · Subtype: Scents & Oils

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Young Living profile in Germany.

Audience size
272K
in Germany
Gender
79.2%♀
20.8% male
Age
32.5
average years
Country rank
#18645
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Young Living

79.2% are female, 20.8% are male, average age 32.5.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for Young Living audience in Germany
MetricValue
Female79.2%
Male20.8%
Average age32.5
Estimated audience size271,587
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Young Living audience in Germany
Age bracketShare%
16-1924%
20-2936%
30-3923%
40-4912%
50+4%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Young Living audience comes from Germany.

Worldwide audience distribution share by country for Young Living
CountryShare
United States45.1%
Germany5.7%
China4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Young Living audience in Germany is strongest.

Fig. 05

Top regions by affinity

Young Living customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.94×
02Sachsen~20K1.78×
03Bayern~60K1.40×
04Hessen~30K1.39×
05Thüringen~10K1.39×
06Baden-Württemberg~40K1.17×
07Mecklenburg-Vorpommern~5K0.93×
08Rheinland-Pfalz~10K0.91×
09Brandenburg~7K0.84×
10Niedersachsen~20K0.82×
11Hamburg~5K0.75×
12Sachsen-Anhalt~5K0.72×
13Saarland~2K0.60×
14Bremen~1K0.57×
15Nordrhein-Westfalen~30K0.55×
16Berlin~6K0.53×
Fig. 06

Affinity by region

Affinity by region — Young Living, Germany
0.53×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Young Living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Young Living audience
#·InterestCategoryAffinity×
01Essential oilHome & Garden9.86×
02Romper suitFashion & Accessoires8.14×
03BassinetKids & Family7.54×
04DiaperKids & Family5.84×
05Parental leaveKids & Family4.28×
06Millie Bobby BrownMovies & TV4.00×
07EtsyFashion & Accessoires3.91×
08Child careKids & Family3.65×
09Do it yourself (DIY)Home & Garden3.46×
10Children's literatureLiterature3.39×
11Child developmentBusiness & Career3.14×
12Baby foodKids & Family3.06×
13Children's clothingFashion & Accessoires2.90×
14Local foodFood & Beverages2.87×
15Ernsting's familyShopping2.74×
16Harry PotterMovies & TV2.04×
17IKEAHome & Garden1.99×
18Home improvementHome & Garden1.91×
19PinterestInternet & Social Media1.74×
20H&MShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Young Living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Young Living audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.87×
Design AffinityPREMIUM1.84×
SustainabilityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Young Living audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
PatriotismCONSERVATISM0.83×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Young Living's target market in Germany?

Young Living's target market in Germany covers an estimated 271,587 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Young Living customers?

79.2% of the Young Living audience are female, 20.8% are male, with an average age of 32.5 years.

03

Which brands do Young Living fans like most?

Young Living fans show strongest brand affinity for Do it yourself (DIY) (3.46×), Essential oil (9.86×), and Etsy (3.91×) over the country average.

04

Where do Young Living fans live in Germany?

Young Living fans in Germany are most concentrated in Bayern (reach ~60K), Baden-Württemberg (reach ~40K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Young Living fans also like?

Beyond Young Living itself, the audience over-indexes on Essential oil (9.86×), Etsy (3.91×), Romper suit (8.14×), and Harry Potter (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Scents & Oils audiences in Germany

See Young Living audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Young Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →